Queralt Costa Gallardo

Global Programmatic Lead Melia Hotels International

Queralt Costa is the head of global display marketing at Melia Hotels International, one of the largest hotel companies in the world. In the last four years Melia has been immersed in a strategic challenge to position melia.com as the group’s first source of sales. To get there, Melia opted to create an internal trading desk that currently manages 70% of the investment in digital media.