Hossein Houssaini leads Programmatic Solutions for Havas Media Group globally across all channels, supporting the commercial, data and product teams within the group. With his former experience at IPG Mediabrands as Director Technology building “Mediabrands Audience Platform” for DACH (GSA), he works additionally on the Global Music Data Alliance between Havas and Universal Music and recently launched Havas University with the first 100% Programmatic program for all employees of Havas Media Group. Prior to IPG Mediabrands, Hossein grew the Rich Media business for DoubleClick & Google successfully for DACH & the Nordics.