In 2005, Cristian began his career in adtech, coordinating over $20Mil/year media buying for Acotel Group, a global mobile interactive advertiser. In 2012, he founded Bucksense, a truly self-serve DSP, built to bring performance and transparency to brands. Cristian's goal in this new initiative is to integrate rich media and audiences into a unique solution as ads users and brands need a better experience from programmatic.