Anthony Farley

Agency Group Director GroupM UK

Anthony has worked in digital advertising for over 14 years, initially in a traditional ad operations role moving into programmatic campaign management as part of the creation of the Media Innovation Group and AppNexus within WPP. When Xaxis UK launched in 2011, he was one of the largest single buyers of programmatic inventory globally. During his tenure at GroupM UK he has developed several high performing teams, supported product development and supply side offerings, planned commercial strategy and helped create new business models. 

Anthony currently has an agency-facing role, where he is responsible for digital ad revenue generation at Mediacom and Essence. He manages multiple client development teams which offer a multitude of programmatic products and platforms solutions across all-inclusive and itemised business models.