Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Mark Gooding

Head of Growth for Neustar Marketing Solutions

Day 1 - 21 May 2019

5:20 PM Case Study – How the world’s leading brands are using multi-touch attribution to build smarter, more effective targeting strategies

Every marketer wants to better understand their customer’s journey. What if there was a way to not only understand, but utilize the customer journey to create more efficient – more effective customer experiences. Join us as we unpack the science behind multi-touch attribution and discuss how modern marketers are using incrementality and journey-based analytics to predict how, when, and where their marketing will have the greatest impact.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda