21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Head of Growth for Neustar Marketing Solutions
Day 1 - 21 May 2019
5:20 PM Case Study – How the world’s leading brands are using multi-touch attribution to build smarter, more effective targeting strategies
Every marketer wants to better understand their customer’s journey. What if there was a way to not only understand, but utilize the customer journey to create more efficient – more effective customer experiences. Join us as we unpack the science behind multi-touch attribution and discuss how modern marketers are using incrementality and journey-based analytics to predict how, when, and where their marketing will have the greatest impact.