Beatrice joined Danone to strengthen the media function and drive their digital transformation. Prior to this, she held roles at Procter & Gamble, Heineken, and Johnson & Johnson with responsibility for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organisations. With her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with any media strategy to deliver tangible business results.
Check out the incredible speaker line-up to see who will be joining Beatrice.
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