Jaakko Kuivalainen

Director, B2B Digital Business Sanoma Media

Jaakko launched Sanoma Finland’s programmatic sales over five years ago as a project manager and now he is leading the digital advertising business for the group in Finland. One of Jaakko’s priorities last year was getting a new DMP up and running for Sanoma and with that create a fast and a scalable data customization process to enable partnerships with key advertising clients.