21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Programmatic Media Trader
2:10 PM Case Study: The benefits of using a multi-touch attribution model: How to develop your attribution model effectively to track the whole user journey regardless of the device
•How to develop a more accurate attribution model to optimise areas that previously were being ignored that were contributing to conversion
•The benefits of using the “Measure, Attribute, Act" framework
•How to overcome the cross device attribution challenge that mobile presents in the industry?