Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Hugo Grimmer


Programmatic Media Trader
Air France

Day 2 - 22 May 2019


2:20 PM Case Study: The benefits of using a multi-touch attribution model: How to develop your attribution model effectively to track the whole user journey regardless of the device

•How to develop a more accurate attribution model to optimise areas that previously were being ignored that were contributing to conversion
•The benefits of using the “Measure, Attribute, Act" framework
•How to overcome the cross device attribution challenge that mobile presents in the industry?


Check out the incredible speaker line-up to see who will be joining Hugo.

Download The Latest Agenda