03 - 04 November, 2020
ETC Houndsditch, London
3rd November Main Conference – Day One
Tuesday, November 3rd, 2020
9:40 AM OPENING CEO KEYNOTE INTERVIEW: How can you navigate the cookie-less era to build a winning data strategy for programmatic success?
· Navigating the data privacy landscape: How can the industry ensure respect for internet users’ legal rights using a system that still enables revenue for publishers and audiences for advertisers?
· How can the industry guarantee that the information provided to both consumers and organisations participating in real time bidding (RTB) is accurate and gives them visibility over the lineage of their data?
· How to tackle the lack of standard practice in the industry when a bid request data is shared, secured and deleted across the data supply chain