Programmatic Pioneers Summit 2024
22 - 23 May, 2024
The Hurlingham Club, London
Day 1 - 21 May 2019
7:45 am - 8:30 am
Registration & Welcome Coffee
8:30 am - 8:35 am
Welcome Remarks
8:35 am - 8:45 am
Chairperson’s Opening Address
David Goddard -
VP, Global Programmatic Strategy,
BBC Worldwide
Staying Ahead Of New Market Trends
8:45 am - 9:05 am
Global Head of Media Opening Keynote – How to collect and align data from multiple digital channels to create a holistic customer map and deliver more accurate audience segmentation
Beatrice Lindvall -
Global Head of Media,
Danone
9:05 am - 9:25 am
Keynote –International programmatic adoption: How ING is increasing programmatic maturity in a multinational environment in order to gain greater control over its campaigns
Frédéric Martins -
Head of Media & Programmatic,
ING
•How to gather insights from all data sources to create better audience segmentation
•How to overcome the difficulty of data silos
•Understand where each customer is in their journey with their brand
•How to buy valuable data and how to extract value from all the data you have in your DMP
9:25 am - 9:45 am
Keynote – Agency Perspective – Driving transparency throughout the programmatic value chain. How to rebuild trust between brands and agencies and manage brand safety and minimise fraud
Oliver Gertz -
Managing Director – Interaction, EMEA,
MediaCom
•How to generate and share relevant insights across markets to create a stronger programmatic media plan
•The importance of creating clear goals and standardising measurement across markets to make measurement more efficient
•How to avoid losing a consistent strategy across markets
9:45 am - 10:30 am
All-Star Interactive Panel – Solving the online trust crisis: How can you build a framework that shows the fair value of all services you are buying and gives you better end-to-end control?
Richard Brooke -
Global Media Operations Director,
Unilever
Henrik Schulte -
Head of Procurement Media & Digital,
Swarovski
Josep Hernandez -
Senior Director of Media & Total Connections Planning,
PepsiCo
Ben Walmsley -
Commercial Director,
News UK
Steve Chester -
Director of Media,
ISBA
Phil Duffield -
Managing Director,
Adobe
10:30 am - 11:10 am
Morning Networking Break / Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
Taking Back Control of Your Media Strategy
11:10 am - 11:30 am
Keynote – What is the perception of media by consumers today and how do brands need to evolve their strategies to stay relevant?
Thibaut Portal -
Global Head of Media & Content,
Pernod Ricard
•How the perception of media has changed through our generations
•How brands need to adapt
•Generation Z is skipping ads or blocking them: How to pay more attention to how the ad fits into the overall user experience and make it relevant
•How to avoid the user saying “this ad has nothing to do with me”
11:30 am - 11:50 am
Keynote – Full Funnel Programmatic – How to use the best advertising technology to measure and grow performance for all your marketing tactics
Dave Katz -
Managing Director, Media Industry,
DOMO
With smart and connected analytics, marketers can take advantage of the troves of data created by programmatic to develop advertising programs from the top to bottom of their funnel; effectively driving brand growth and sales. Once the vast amount of data is properly evaluated, marketers can break the mould and use the technology to their advantage.
11:50 am - 12:30 pm
Panel – Evaluating centralised vs decentralised programmatic models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?
Simon Halstead -
Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International,
Oath
Hanna Hourani -
Head of Programmatic Display,
Uber
Roberto Espinoza -
Senior Media Leader, Europe,
Visa
Andrew Merritt -
Global Display & Programmatic Manager,
Hotels.com (Expedia Group)
Martin Kelly -
CEO & Co-founder,
Infectious Media
•Looking for a more cost efficient approach to media buying: where to start
•Pros and cons of a centralized vs. decentralized model
•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally
•How to deal with the challenge of running robust campaign testing across all markets
Simon Halstead
Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand InternationalOath
12:30 pm - 12:50 pm
Keynote – The Changing Face of Optimisation
Cadi Jones -
Commercial Director, EMEA,
Beeswax
The word “optimisation” gets thrown around a lot in the programmatic industry. After all, it is a key element of any and every successful programmatic strategy. However, advertisers are finding that most programmatic optimisation options today alternate between "black boxes" or simplistic levers. There are consequences. Advertisers are left with results that fail to meet pay-off expectations or fulfill goals.
12:50 pm - 1:10 pm
Case Study – Driving new customer growth with machine learning powered by marketing data
Chris Liversidge -
Chief Executive Officer,
QueryClick
1:10 pm - 2:30 pm Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers
1:10 pm - 2:30 pm Private lunch hosted by Adform
Live Room
David Goddard, VP, Global Programmatic Strategy, BBC
STREAM A – Post GDPR: Building Customer Datasets
2:30 pm - 2:50 pm Case Study: How to scale-up data targeting opportunities in cooperation between advertisers and publishers Caroline Nykter - Head of Data-Driven Marketing, Kesko Jaakko Kuivalainen - Director, B2B Digital Business, Sanoma Media
STREAM A – Post GDPR: Building Customer Datasets
2:50 pm - 3:10 pm Adform in conversation with SIMBA SLEEP: Learn how Adform is helping Europe’s favourite mattress-in-a-box brand on their programmatic journey! Jody Shilliday - Head of Advertiser Solution, Adform Rachel Brittain - Growth Channels Lead, Simba SleepSimba’s Marketing team already manage several channels and took the decision in 2018 to add the programmatic media buying responsibility into the team’s function to continue to drive business growth. After a careful evaluation process they selected both Adform’s DSP and DMP to manage their media buying and real time data targeting. Leveraging Adform’s technology the Retail brand is able to understand their core audience, identify similar profiles and better predict audience behaviours as part of their campaigns. The results are enabling the Retail Brand to continue to scale their ambition with programmatic media in 2019. Learn more from Simba Sleep and their nimble approach.
STREAM A – Post GDPR: Building Customer Datasets
3:10 pm - 3:30 pm In-House Case Study: Programmatic transition at Deutsche Bank: A step-by-step guide to building a winning programmatic strategy in-house Renata Dadic - Head of Digital Marketing, Deutsche Bank
STREAM A – Post GDPR: Building Customer Datasets
3:30 pm - 4:10 pm Panel: How can you achieve a single customer view across multiple data touch points to deliver a seamless customer experience? Tom Rolph - VP, EMEA, Tapad Zi Liang - Global Head of Audience Management & Targeting, Philip Morris Samir Shah - Head of Data and Ad Tech, Zenith Sheila Nazir - Head of Digital Operations, National Rail Nick Takashima - DMP Specialist, Betway Group•Achieving the Digital ID: How the industry is looking to move from cookie-based tracking towards people-based marketing
•How to create individualised profiles to target users across all devices and get an accurate picture of your customer’s journey
•Overcoming the customer data challenges presented with mobile usage
Rose 2
Jennifer Kyla Derke, Director of Product, Programmatic/Automation, IAB Tech Lab
STREAM B – Evaluating Data Management Platform Innovations
2:30 pm - 3:10 pm Brand Perspective Panel - Establishing your wish-list: What are the critical success factors for selecting and implementing the right Data Management Platform (DMP) to transform your programmatic strategy? Martyn Bentley - Commercial Director, UK, AudienceProject Teresa Fusaro - Head of Product, Programmatic Media, Nestlé Thanos Patsis - Global Head of Online Media & Mobile, Betway Group David Costa - Digital Audience Lead, Bayer•How brands are selecting their DMPs: What are the main criteria?
•What is the easiest way to demonstrate the DMP works and show a positive return from the initial investment?
•How to leverage this new technology and which levels of the organisation are responsible for it?
•What data to first input?
•What are the criteria for selecting 2nd and 3rd party data providers?
•Do we have the right operations and process ready in house?
STREAM B – Evaluating Data Management Platform Innovations
3:10 pm - 4:15 pm Drill Down Roundtable Conversations1-DMP Roundtable: How to operate and select your DMP in-house to achieve greater reach and impact with your target market
Harley Ayers, DMP Audience & Data Specialist, Johnson & Johnson
2-How to manage and run programmatic global campaign across markets at scale and in a creative way: Margareta Marza, Programmatic & Paid Social Manager, Zalando; Sandra Österberg, Programmatic Media Manager, Zalando
3-Programmatic vs Direct Buying: Weighing up the pros and cons and setting your strategy to compliment each other; Edward Hornsey, Global Marketing Innovation & Capability Manager, British Airways; Vanna Bains, Senior Media Manager – Programmatic, Tech & Data, Vodafone
4-Beyond Google & Facebook: Building your programmatic practice for flexibility and transparency
Dominic Powers, Chief Executive Officer, CtrlShift
Brunel 3
STREAM C – Interactive Working Groups
2:30 pm - 3:10 pm Automation Boardroom: Learn how TUI has taken programmatic to the next level through automation Rebecca De Sousa - Acquisition Team Leader, TUI Nordic
STREAM C – Interactive Working Groups
3:15 pm - 4:15 pm Workshop: How AdTech and Martech are converging to put quality customer experience at the centre Daniela Sale - Head of Brand, Northern Pete McCarthy - Head of Agency – Northern Europe, Adobe"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.
Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
Brunel 3
STREAM D - Interactive Workshops
2:15 pm - 3:15 pm Strategic Boardroom: Critical success factors for rolling out a cross-border programmatic approach that is efficient and effective Martin Kelly - CEO & Co-founder, Infectious Media Hanna Hourani - Head of Programmatic Display, UberFind out how to drive efficiency by setting a blueprint to underpin your multi-market programmatic strategy. This workshop will build off the learnings from our Global Programmatic Maturity Report, jointly produced with the WFA.
- Local vs centralised
- Technology framework
- Trading strategies
- Cross market insight
STREAM D - Interactive Workshops
3:15 pm - 4:15 pm Masterclass: Native in a Programmatic World Faye Liddle-Moore - Commercial Director Northern Europe, Outbrain Kenneth Lopez - Sales Director Europe, Zemanta Paula Aranegui - Digital Marketing Coordinator, CabifyIn 2017, Outbrain acquired Zemanta, the world's only DSP. Commercial Director of Outbrain, Faye Liddle-Moore, and Sales Director for Zemanta, Kenneth Lopez, will discuss the challenges and successes facing Native in a programmatic landscape. This talk will address viewability, brand safety, and performance goals. It will look to challenge misconceptions about native and cover the unique positioning of pull marketing in a competitive, automated marketplace.
4:10 pm - 4:40 pm
Afternoon Networking Break / Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
Find The Next Big Thing
4:40 pm - 5:00 pm
Case Study – How the world’s leading brands are using multi-touch attribution to build smarter, more effective targeting strategies
Pierre Hun -
Head of Media,
NBrown Group
Mark Gooding -
Head of Growth for Neustar Marketing Solutions,
Neustar
Every marketer wants to better understand their customer’s journey. What if there was a way to not only understand, but utilize the customer journey to create more efficient – more effective customer experiences. Join us as we unpack the science behind multi-touch attribution and discuss how modern marketers are using incrementality and journey-based analytics to predict how, when, and where their marketing will have the greatest impact.
5:00 pm - 5:20 pm
Case Study: How to uncover hidden data that provides new insights to support your customer profiles
Dom Blacklock -
Head of Programmatic,
The 7 Stars
•How to normalise data that is coming from different resources
•What is the best way to action your use of data and get results?
•The importance of defining business objectives and KPI to avoid data hoarding: Are you asking your team what do we need to achieve through data before collecting it?
