Programmatic Pioneers Summit EU 2020

03 - 04 November, 2020

ETC Houndsditch, London

Day 1 - 21 May 2019

7:45 am - 8:30 am Registration & Welcome Coffee

8:30 am - 8:35 am Welcome Remarks

8:35 am - 8:45 am Chairperson’s Opening Address

David Goddard, VP, Global Programmatic Strategy at BBC Worldwide

David Goddard

VP, Global Programmatic Strategy
BBC Worldwide

Staying Ahead Of New Market Trends

8:45 am - 9:05 am Global Head of Media Opening Keynote – How to collect and align data from multiple digital channels to create a holistic customer map and deliver more accurate audience segmentation

Beatrice Lindvall, Global Head of Media at Danone

Beatrice Lindvall

Global Head of Media

9:05 am - 9:25 am Keynote –International programmatic adoption: How ING is increasing programmatic maturity in a multinational environment in order to gain greater control over its campaigns

•How to gather insights from all data sources to create better audience segmentation
•How to overcome the difficulty of data silos 
•Understand where each customer is in their journey with their brand 
•How to buy valuable data and how to extract value from all the data you have in your DMP

Frédéric Martins, Head of  Media & Programmatic at ING

Frédéric Martins

Head of Media & Programmatic

9:25 am - 9:45 am Keynote – Agency Perspective – Driving transparency throughout the programmatic value chain. How to rebuild trust between brands and agencies and manage brand safety and minimise fraud

•How to generate and share relevant insights across markets to create a stronger programmatic media plan
•The importance of creating clear goals and standardising measurement across markets to make measurement more efficient
•How to avoid losing a consistent strategy across markets

Oliver Gertz, Managing Director – Interaction, EMEA at MediaCom

Oliver Gertz

Managing Director – Interaction, EMEA

9:45 am - 10:30 am All-Star Interactive Panel – Solving the online trust crisis: How can you build a framework that shows the fair value of all services you are buying and gives you better end-to-end control?

Richard Brooke, Global Media Operations Director at Unilever

Richard Brooke

Global Media Operations Director

Henrik Schulte, Head of Procurement Media & Digital at Swarovski

Henrik Schulte

Head of Procurement Media & Digital

Josep Hernandez, Senior Director of Media & Total Connections Planning at PepsiCo

Josep Hernandez

Senior Director of Media & Total Connections Planning

Ben Walmsley, Commercial Director at News UK

Ben Walmsley

Commercial Director
News UK

Steve Chester, Director of Media at ISBA

Steve Chester

Director of Media

Phil Duffield, Managing Director at Adobe

Phil Duffield

Managing Director

10:30 am - 11:10 am Morning Networking Break / Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

Taking Back Control of Your Media Strategy

11:10 am - 11:30 am Keynote – What is the perception of media by consumers today and how do brands need to evolve their strategies to stay relevant?

•How the perception of media has changed through our generations 
•How brands need to adapt 
•Generation Z is skipping ads or blocking them: How to pay more attention to how the ad fits into the overall user experience and make it relevant 
•How to avoid the user saying “this ad has nothing to do with me”

Thibaut Portal, Global Head of Media & Content at Pernod Ricard

Thibaut Portal

Global Head of Media & Content
Pernod Ricard

11:30 am - 11:50 am Keynote – Full Funnel Programmatic – How to use the best advertising technology to measure and grow performance for all your marketing tactics

With smart and connected analytics, marketers can take advantage of the troves of data created by programmatic to develop advertising programs from the top to bottom of their funnel; effectively driving brand growth and sales. Once the vast amount of data is properly evaluated, marketers can break the mould and use the technology to their advantage.
Dave Katz, Managing Director, Media Industry at DOMO

Dave Katz

Managing Director, Media Industry

11:50 am - 12:30 pm Panel – Evaluating centralised vs decentralised programmatic models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?

•Looking for a more cost efficient approach to media buying: where to start
•Pros and cons of a centralized vs. decentralized model 
•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally
•How to deal with the challenge of running robust campaign testing across all markets

Simon Halstead, Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International at Oath

Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International

Hanna Hourani, Head of Programmatic Display at Uber

Hanna Hourani

Head of Programmatic Display

Roberto Espinoza, Senior Media Leader, Europe at Visa

Roberto Espinoza

Senior Media Leader, Europe

Andrew Merritt, Global Display & Programmatic Manager at (Expedia Group)

Andrew Merritt

Global Display & Programmatic Manager (Expedia Group)

Martin Kelly, CEO & Co-founder at Infectious Media

Martin Kelly

CEO & Co-founder
Infectious Media

12:30 pm - 12:50 pm Keynote – The Changing Face of Optimisation

The word “optimisation” gets thrown around a lot in the programmatic industry. After all, it is a key element of any and every successful programmatic strategy. However, advertisers are finding that most programmatic optimisation options today alternate between "black boxes" or simplistic levers. There are consequences. Advertisers are left with results that fail to meet pay-off expectations or fulfill goals.
Cadi Jones, Commercial Director, EMEA at Beeswax

Cadi Jones

Commercial Director, EMEA

12:50 pm - 1:10 pm Case Study – Driving new customer growth with machine learning powered by marketing data

Chris Liversidge, Chief Executive Officer at QueryClick

Chris Liversidge

Chief Executive Officer

1:10 pm - 2:30 pm Networking Lunch

After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers

1:10 pm - 2:30 pm Private lunch hosted by Adform

Live Room

David Goddard, VP, Global Programmatic Strategy, BBC

STREAM A – Post GDPR: Building Customer Datasets

2:30 pm - 2:50 pm Case Study: How to scale-up data targeting opportunities in cooperation between advertisers and publishers

Caroline Nykter, Head of Data-Driven Marketing at Kesko

Caroline Nykter

Head of Data-Driven Marketing

Jaakko Kuivalainen, Director, B2B Digital Business at Sanoma Media

Jaakko Kuivalainen

Director, B2B Digital Business
Sanoma Media

STREAM A – Post GDPR: Building Customer Datasets

2:50 pm - 3:10 pm Adform in conversation with SIMBA SLEEP: Learn how Adform is helping Europe’s favourite mattress-in-a-box brand on their programmatic journey!
Simba’s Marketing team already manage several channels and took the decision in 2018 to add the programmatic media buying responsibility into the team’s function to continue to drive business growth. After a careful evaluation process they selected both Adform’s DSP and DMP to manage their media buying and real time data targeting. Leveraging Adform’s technology the Retail brand is able to understand their core audience, identify similar profiles and better predict audience behaviours as part of their campaigns. The results are enabling the Retail Brand to continue to scale their ambition with programmatic media in 2019. Learn more from Simba Sleep and their nimble approach.
Jody Shilliday, Head of Advertiser Solution at Adform

Jody Shilliday

Head of Advertiser Solution

Rachel Brittain, Growth Channels Lead at Simba Sleep

Rachel Brittain

Growth Channels Lead
Simba Sleep

STREAM A – Post GDPR: Building Customer Datasets

3:10 pm - 3:30 pm In-House Case Study: Programmatic transition at Deutsche Bank: A step-by-step guide to building a winning programmatic strategy in-house

Renata Dadic, Head of Digital Marketing at Deutsche Bank

Renata Dadic

Head of Digital Marketing
Deutsche Bank

STREAM A – Post GDPR: Building Customer Datasets

3:30 pm - 4:10 pm Panel: How can you achieve a single customer view across multiple data touch points to deliver a seamless customer experience?
•Achieving the Digital ID: How the industry is looking to move from cookie-based tracking towards people-based marketing  
•How to create individualised profiles to target users across all devices and get an accurate picture of your customer’s journey 
•Overcoming the customer data challenges presented with mobile usage

Tom Rolph, VP, EMEA at Tapad

Tom Rolph


Zi Liang, Global Head of Audience Management & Targeting at Philip Morris

Zi Liang

Global Head of Audience Management & Targeting
Philip Morris

Samir Shah, Head of Data and Ad Tech at Zenith

Samir Shah

Head of Data and Ad Tech

Sheila Nazir, Head of Digital Operations at National Rail

Sheila Nazir

Head of Digital Operations
National Rail

Nick Takashima, DMP Specialist at Betway Group

Nick Takashima

DMP Specialist
Betway Group

Rose 2

Jennifer Kyla Derke, Director of Product, Programmatic/Automation, IAB Tech Lab 

STREAM B – Evaluating Data Management Platform Innovations

2:30 pm - 3:10 pm Brand Perspective Panel - Establishing your wish-list: What are the critical success factors for selecting and implementing the right Data Management Platform (DMP) to transform your programmatic strategy?
•How brands are selecting their DMPs: What are the main criteria? 
•What is the easiest way to demonstrate the DMP works and show a positive return from the initial investment? 
•How to leverage this new technology and which levels of the organisation are responsible for it?
•What data to first input? 
•What are the criteria for selecting 2nd and 3rd party data providers?
•Do we have the right operations and process ready in house?

Martyn Bentley, Commercial Director, UK at AudienceProject

Martyn Bentley

Commercial Director, UK

Teresa Fusaro, Head of Product, Programmatic Media at Nestlé

Teresa Fusaro

Head of Product, Programmatic Media

Thanos Patsis, Global Head of Online Media & Mobile at Betway Group

Thanos Patsis

Global Head of Online Media & Mobile
Betway Group

David Costa, Digital Audience Lead at Bayer

David Costa

Digital Audience Lead

1-DMP Roundtable:  How to operate and select your DMP in-house to achieve greater reach and impact with your target market
Harley Ayers, DMP Audience & Data Specialist, Johnson & Johnson 

2-How to manage and run programmatic global campaign across markets at scale and in a creative way: Margareta Marza, Programmatic & Paid Social Manager, Zalando; Sandra Österberg, Programmatic Media Manager, Zalando
3-Programmatic vs Direct Buying: Weighing up the pros and cons and setting your strategy to compliment each other; Edward Hornsey, Global Marketing Innovation & Capability Manager, British Airways; Vanna Bains, Senior Media Manager – Programmatic, Tech & Data, Vodafone

4-Beyond Google & Facebook: Building your programmatic practice for flexibility and transparency
Dominic Powers, Chief Executive Officer, CtrlShift

Harley Ayers, DMP Audience & Data Specialist at JOHNSON & JOHNSON

Harley Ayers

DMP Audience & Data Specialist

Margareta Marza, Programmatic & Paid Social Manager at Zalando

Margareta Marza

Programmatic & Paid Social Manager

Sandra Österberg, Programmatic Media Manager at Zalando

Sandra Österberg

Programmatic Media Manager

Edward Hornsey, Global Marketing Innovation & Capability Manager at British Airways

Edward Hornsey

Global Marketing Innovation & Capability Manager
British Airways

Vanna Bains, Global Media Manager – Programmatic, Tech & Data at Vodafone

Vanna Bains

Global Media Manager – Programmatic, Tech & Data

Dominic Powers, Chief Executive Officer at CtrlShift

Dominic Powers

Chief Executive Officer

Brunel 3

STREAM C – Interactive Working Groups

2:30 pm - 3:10 pm Automation Boardroom: Learn how TUI has taken programmatic to the next level through automation
Rebecca De Sousa, Acquisition Team Leader at TUI Nordic

Rebecca De Sousa

Acquisition Team Leader
TUI Nordic

STREAM C – Interactive Working Groups

3:15 pm - 4:15 pm Workshop: How AdTech and Martech are converging to put quality customer experience at the centre
"While 58% of B2C marketers want to reduce the number of vendors they   use, less than one-fifth believe they can get everything they need from a   single vendor." - Forrester. 

Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
Daniela Sale, Head of Brand at Northern

Daniela Sale

Head of Brand

Pete McCarthy, Head of Agency – Northern Europe at Adobe

Pete McCarthy

Head of Agency – Northern Europe

Brunel 3

STREAM D - Interactive Workshops

2:15 pm - 3:15 pm Strategic Boardroom: Critical success factors for rolling out a cross-border programmatic approach that is efficient and effective
Find out how to drive efficiency by setting a blueprint to underpin your multi-market programmatic strategy. This workshop will build off the learnings from our Global Programmatic Maturity Report, jointly produced with the WFA.
  • Local vs centralised
  • Technology framework
  • Trading strategies
  • Cross market insight

Martin Kelly, CEO & Co-founder at Infectious Media

Martin Kelly

CEO & Co-founder
Infectious Media

Hanna Hourani, Head of Programmatic Display at Uber

Hanna Hourani

Head of Programmatic Display

In 2017, Outbrain acquired Zemanta, the world's only DSP. Commercial Director of Outbrain, Faye Liddle-Moore, and Sales Director for Zemanta, Kenneth Lopez, will discuss the challenges and successes facing Native in a programmatic landscape. This talk will address viewability, brand safety, and performance goals. It will look to challenge misconceptions about native and cover the unique positioning of pull marketing in a competitive, automated marketplace. 
Faye Liddle-Moore, Commercial Director Northern Europe at Outbrain

Faye Liddle-Moore

Commercial Director Northern Europe

Kenneth Lopez, Sales Director Europe at Zemanta

Kenneth Lopez

Sales Director Europe

Paula Aranegui, Digital Marketing Coordinator at Cabify

Paula Aranegui

Digital Marketing Coordinator

4:10 pm - 4:40 pm Afternoon Networking Break / Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

Find The Next Big Thing

4:40 pm - 5:00 pm Case Study – How the world’s leading brands are using multi-touch attribution to build smarter, more effective targeting strategies

Every marketer wants to better understand their customer’s journey. What if there was a way to not only understand, but utilize the customer journey to create more efficient – more effective customer experiences. Join us as we unpack the science behind multi-touch attribution and discuss how modern marketers are using incrementality and journey-based analytics to predict how, when, and where their marketing will have the greatest impact.
Pierre Hun, Head of Media at NBrown Group

Pierre Hun

Head of Media
NBrown Group

Mark Gooding, Head of Growth for Neustar Marketing Solutions at Neustar

Mark Gooding

Head of Growth for Neustar Marketing Solutions

5:00 pm - 5:20 pm Case Study: How to uncover hidden data that provides new insights to support your customer profiles

•How to normalise data that is coming from different resources
•What is the best way to action your use of data and get results?
•The importance of defining business objectives and KPI to avoid data hoarding: Are you asking your team what do we need to achieve through data before collecting it?

Dom Blacklock, Head of Programmatic at The 7 Stars

Dom Blacklock

Head of Programmatic
The 7 Stars

5:20 pm - 5:30 pm Innovation Spotlight – Creativity and personalisation in real time!

Oliver Marlow Thomas, Founder and CEO at Ad-Lib Digital

Oliver Marlow Thomas

Founder and CEO
Ad-Lib Digital

5:30 pm - 6:30 pm Networking Drinks Reception