Programmatic Pioneers Summit 2024
22 - 23 May, 2024
The Hurlingham Club, London
Day 2 - 22 May 2019
8:00 am - 8:50 am
Registration & Welcome Coffee
8:50 am - 9:00 am
Chairperson’s Opening Address
Jennifer Kyla Derke -
Director of Product, Programmatic/Automation,
IAB Tech Lab
Leveraging New Programmatic Models & Channels
9:00 am - 9:20 am
Keynote – Getting to transparency: A candid discussion on how to take control of your data and technology with programmatic media buying
Remy Merckx -
VP of Digital,
Radisson Hotel Group
Javier Pérez Moiño -
Head of Programmatic Services, Europe and Latin America,
Accenture Interactive
9:20 am - 9:40 am
Keynote Publisher Perspective– Hear This: The Audio Opportunity!
Zuzanna Gierlinska -
Head of Automation,
Spotify
9:40 am - 10:20 am
Interactive Panel – Exploring the brand-agency relationship of the future & Assessing the state of Addressable TV
Jennifer Kyla Derke -
Director of Product, Programmatic/Automation,
IAB Tech Lab
Steve Pollack -
Head of Media Communication,
Nestle
Qaiser Bachani -
Global Programmatic and Search Director,
Bayer
Chris Williams -
CEO,
Publicis Media
Chloe Hawking -
Deputy Managing Director,
OMG
•Assessing the various degrees of a hybrid model: pros and cons and what works best for you
•How agencies can offer more transparency in planning and measurement
•How creative and media agencies need to build a powerful collaboration from the start to create a relevant and impactful brand story that gives results to their clients
•How to move away from silos and connect the dots with agencies to ensure accountability
10:20 am - 10:40 am
Keynote – How to use automation in programmatic to quickly respond to shifting consumer reactions with dynamic and creative content
Thierry Pool -
Head of Digital Marketing & Media Planning,
Digitec Galaxus
· How to take advantage of having in-house creative and campaign operation teams
· The importance of the human input in the effectiveness of dynamic creative
· How to get the most out of the dynamic creative from your in-house team
10:40 am - 11:00 am
Guest Speaker: How can you create a high performance culture and ‘can do’ mentality to set your business up for success in a highly competitive market?
Mark Foster -
Multiple Olympic Gold Medallist and World-Record Holder,
Inspirational Speaker
11:00 am - 11:40 am
Morning Networking Break / Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
Live Room
Jennifer Kyla Derke, Director of Product, Programmatic/Automation, IAB Tech Lab
STREAM A - Ensuring Quality & Brand Safety
11:40 am - 12:20 pm Panel Discussion: Making premium inventory available at scale: How to get the balance between buying audiences at a low price and ensuring your brand is safe and the context is correct•Ad quality interactive: How advertisers and publishers are working closely to get to a fair value exchange on the inventory
•How to move from open exchanges into private marketplaces to avoid cheap impressions
•Moving to a simpler form of advertising with better quality data and less volume?
•Brand safe or cheap: Reaching greater relevance with premium inventory rather than a cheap CPM
STREAM A - Ensuring Quality & Brand Safety
12:20 pm - 12:40 pm Case Study: Programmatic buying and brand safety in the luxury industry Maria Gräfin von Scheel-Plessen - Global Head of Media, MontblancSTREAM A - Ensuring Quality & Brand Safety
12:40 pm - 1:00 pm Case Study: How automated programmatic guarantee deals are bringing greater efficiencies and control to the whole ecosystem whilst avoiding billing, reconciliation and creative delivery challenges Benjamin Martareche - Head Of Programmatic & Data Sales, eDreams ODIGEO•How GDPR is reinforcing the automated programmatic guarantee deals between advertisers and publishers
•How the programmatic guaranteed buying model has the potential to remove imperfections that exist in the private marketplace with dynamic pricing and fluctuating impression volumes
•How to overcome the slow tech availability from DSPs and SSPs in order to meet demand from the industry
Rose 2
Hossein Houssaini, Founder Ho/Pe Advisory Ltd
STREAM B - Evaluating Demand Side Platform Innovations
11:40 am - 12:20 pm DSP Panel - Establishing your wish list: How can you decide on the right number of DSPs for your company and who is best at what from all the options out there?•How to sort through the overwhelming vendor options in the market and pick the one that is most suitable for your business
•Questions to ask when evaluating DSPs
•How to decide what number of DSPs is best for you
•How to make sure your DSP can plug to the tech roots inside your organisation
•How to move to an automated multi-criteria DSP
Daniel Bigmore
Head of Agency Sales, PlatformsVerizon Media
STREAM B - Evaluating Demand Side Platform Innovations
12:20 pm - 1:00 pm BRAND/AGENCY DSP Evaluation Roundtables: What new DSP capabilities are available on the market and how can you best leverage them to improve your programmatic targeting? Cristian Carnevale - CEO, Bucksense Charlie Raper - Brand Enterprise Director, AmobeeHow it works: Start by hearing a 5 minute innovation pitch from each DSP solution provider. You will then split up into groups where you will rotate in roundtables and have an open Q&A with each provider. Ask questions, voice your concerns and discuss your views with your peers to leave no stone unturned when evaluating each DSP.
Reserved for Amobee
Brunel 4
STREAM C - Interactive Working Groups
11:40 am - 12:20 pm Masterclass - Full Funnel Programmatic: Use the best advertising technology to measure and grow performance for all your marketing tactics Dave Katz - Managing Director, Media Industry, DOMOProgrammatic advertising has been called the “Race to The Bottom” due to low value auctions, cookie bombing techniques, and low value performance measurement. With smart and connected analytics, marketers can take advantage of the troves of data created by programmatic to develop advertising programs from the top to bottom of their funnel; effectively driving brand growth and sales. Once the vast amount of data is properly evaluated, marketers can break the mould and use the technology to their advantage. Come to this workshop to discuss strategies and best practices on how your organisation can take connected analytics to the next level.
1:00 pm - 2:00 pm
Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers
Live Room
Jennifer Kyla Derke, Director of Product, Programmatic/Automation, IAB Tech Lab
STREAM A – Taking Back Control of Your Media Strategy
2:00 pm - 3:00 pm Case Study Interactive: Why In House Programmatic Marketing is beneficial for our company! Hugo Grimmer - Programmatic Media Trader, Air France Queralt Costa Gallardo - Global Programmatic Lead, Melia Hotels International
STREAM A – Taking Back Control of Your Media Strategy
3:00 pm - 3:20 pm Case Study - Going Local: using programmatic planning and delivery to deploy multiple channels in a targeted environment for maximum impact Matt Whelan - Digital Strategy Director, The Specialist WorksStudies show that running multiple media channels in properly integrated campaigns improves effectiveness. Studies show that properly localising your media delivery and creative improves effectiveness. But how do we combine these two factors to deliver a real-world performance improvement?
Matt will walk you through how to utilise programmatic planning and delivery to execute nuanced, measurable campaigns across multiple localised media channels, including AV, print and online media. This talk will include some examples of how advertisers with limited budgets can deliver multiple media channels in high impact locations, and how larger advertisers can effectively localise their delivery.
Rose 2
Hossein Houssaini, Founder Ho/Pe Advisory Ltd
STREAM B – Dynamic Creative Platforms & Personalisation
2:00 pm - 2:40 pm Panel: How can you use segmentation techniques in programmatic to create more memorable messages at the individual level? Zuzanna Gierlinska - Head of Automation, Spotify Marek Lacina - Director of Programmatic Marketing, lastminute.com Thierry Pool - Head of Digital Marketing & Media Planning, Digitec Galaxus Hamish MacDonald - Global Biddable Media Director, Zenith Siamac Rahnavard - Vice-Chair Programmatic Committee, BVDW•How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
•How to gauge the user journey across your sales funnels based on data
•The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer
STREAM B – Dynamic Creative Platforms & Personalisation
2:40 pm - 3:20 pm Case Study: How to breakdown the silo mentality when working with a variety of stakeholders in-house to bridge the gap between data-drive marketing and creative design Luke Adkins - Display & Programmatic Marketing Leader, Omio•How to align all stakeholders and bring them under one umbrella to run the data-driven campaign from start to finish
•How brands can avoid silos and work in a more centralised way where the departments are connected
•How to maximise media, creative and production in order to achieve programmatic efficiencies
Brunel 4
STREAM C – Interactive Working Groups
2:00 pm - 3:00 pm Google Boardroom: How to leverage machine learning in planning and buying to drive revenue Danish Bagadia - Head of Performance Media Marketing, Google
3:20 pm - 4:00 pm
Afternoon Networking Break/ Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
4:00 pm - 4:20 pm
Fireside Chat: Driving adoption of programmatic digital out-of-home: What to consider when planning your first DOOH campaign and the advantages it brings'
Alice Beecroft -
Senior Director, Global Business Strategy,
Verizon Media
What should be considered when planning DOOH
How targeting and measurement for DOOH will drive adoption
Why the lack of standards will hold back the growth of programmatic DOOH
4:20 pm - 4:40 pm
Publisher´s Spotlight: Control, transparency, and the programmatic revolution – an introduction to The Ozone Project
Damon Reeve -
CEO,
The Ozone Project
4:40 pm - 5:00 pm
Closing Keynote Panel - Solving the talent shortage: How can you find people with the right combination of customer-focus, technical skills and knowledge of sophisticated new platforms and their application in the modern media landscape?
Hossein Houssaini -
Founder,
Ho/Pe Advisory Ltd
Ravi Jagdeo -
Director of Digital Trading & Operations,
RB
Azad Ali -
Head of Programmatic,
Blue 449
Nima Shahraz -
Founder,
youseek
· How to overcome the cycle of recruiting, training and then losing people in the programmatic space
· The importance of understanding the role of programmatic in the company to translate to potential employees
· Pitching the perfect job description
· How to develop and motivate staff once on-board
