Programmatic Pioneers Summit 2025
05 - 06 June, 2025
Convene, 155 Bishopsgate, London
Day 1 | 24th May 2022
7:45 am - 8:45 am
Registration & Welcome Coffee
8:45 am - 8:50 am
Welcome Remarks
8:50 am - 9:00 am
Chairperson’s Opening Address
Oli Marlow Thomas -
Founder and CEO,
Ad-lib Digital
BUILDING A BETTER FUTURE FOR DIGITAL ADVERTISING
9:00 am - 9:20 am
OPENING GLOBAL BRAND INTERVIEW: How can Programmatic support Media Communications to engage consumers, accelerate growth and drive sustainability?
Tina Beuchler -
Global Media & Agency Operations,
Nestlé
9:20 am - 9:55 am
ALL-STAR PANEL WITH LIVE AUDIENCE POLLING: Less talk and more action: What steps can our industry take to more openly and constructively work together to further investigate the unattributable costs and reduce them?
Stephen Chester -
Media Director,
ISBA
Richard Davies -
Chief Digital Officer,
MediaCom
Sharmeen Lalani-Fade -
Global Marketing Services Procurement – Online Media Lead,
Bayer
Google's decision is excellent for the Open Internet: How can you leverage this competitive alternative to walled gardens to achieve complete digital advertising transparency whilst maximising your ROI?
9:55 am - 10:20 am
INTERACTIVE FIRESIDE CHAT: Let the cookie crumble - the countdown has begun: How cutting-edge technologies is enabling us to confront cookie deprecation head-on and provide solutions that are both effective and privacy-conscious!
Teresa Gowland -
Digital Buying Manager,
Arla Foods
Allan Tinkler -
Privacy and Identity Lead for EMEA,
Quantcast
Alex Mills -
Client Partnerships Director,
Quantcast
10:20 am - 10:50 am
Morning Networking Break
TAPPING INTO CONTEXTUAL ADVERTISING
10:50 am - 11:30 am
ALL-STAR PANEL WITH LIVE AUDIENCE POLLING: Adapting to post-cookie world: How can you leverage contextual advertising to better engage with your consumers across multiple channels and drive campaign performance?
Sébastien Meilhaud -
Global Media & Digital Lead,
Danone
Schwab Ingo -
Global Head of Media Digitalization,
Deutsche Telekom
Karen Eccles -
Managing Director, Digital, Innovation & Partnerships,
The Telegraph
Nick Welch -
Head of Programmatic, EMEA,
IAS
Justin Reid -
Director of Media, Destinations, Hotels and Growth,
Tripadvisor
11:30 am - 11:50 am
INDUSTRY CASE STUDY: CTV Advertising – Where Context and Creativity are King: How to best experiment with new, interactive formats, commerce integration, and data-driven solutions to solve challenges around scale, measurement, and impact to maximise ad effectiveness to capture consumers’ attention
Rachel Powney -
VP Marketing & Communications,
Unruly
Adam Mugridge -
Director of Creative Solutions,
Tr.ly
BUILDING A DATA DRIVEN PROGRAMMATIC STRATEGY
11:50 am - 12:15 pm
INDUSTRY FIRESIDE CHAT: Building meaningful connections with your customers: How can you implement a first party data-driven media buying approach that enables greater personalisation and user control to strengthens your client relationships?
Benoit Cacheux -
Global Chief Digital Officer,
Zenith Media
Lindsay Wiles -
Head of Programmatic,
Yahoo
Patrick Johnson -
CEO,
Hybrid Theory
Chloe Nicholls -
Head of Ad Tech,
IAB UK
Ulrich Gilot -
Head of Media,
Betsson Group
12:15 pm - 12:40 pm
INDUSTRY PANEL WITH LIVE AUDIENCE POLLING: The notion of “attention” is gaining traction: How can the industry make the transition from a cookie based to privacy centric approach that enables a true understanding of your ads performance beyond viewability and click stats?
Hannah Barnett -
Head of Digital Trading,
Mail Metro Media
Rob Garber -
Managing Director UK,
gumgum
Craig Tuck -
Chief Revenue Officer,
The Ozone Project
Charlotte Still -
Head of Digital Services, Global Business,
PHD
THE COMPETITIVE EDGE OF PROGRAMMATIC OUT OF HOME
12:40 pm - 1:00 pm
FIRESIDE CHAT: Better data, better decisions: The Untapped Potential of Programmatic Out of Home Advertising
Dom Kozak -
Head of Programmatic,
JCDecaux UK
Dan Larden -
Head of Media,
ISBA
Mike Follet -
Managing Director,
Lumen Research
Hannah Marshall -
Addressable Strategy Director,
Matterkind
1:00 pm - 2:10 pm
Networking Lunch
1:00 pm - 2:10 pm
BRANDS LUNCH GROUP: How the guidelines for programmatic marketing are continuing to be rewritten and how can media executives’ source practical solutions to best respond to these trends
Mazen Mroueh -
Global Head of Performance Marketing,
Borzo Delivery
Ollie Shayer -
Omni-Media Director,
Boots
Hedwig Vollers -
Global Media Director,
Mars
Streams
STREAM A: Cross-platform Attribution & Measurement
2:10 pm - 2:40 pm FIRESIDE CHAT: How to unify marketing analytics, attribution, and customer data in the cookieless future Noemi Nicastro - Senior Manager Paid Social & Display, Adidas Matt May - Head of Performance, Go Compare Chris Liversidge - CEO & Founder, QueryClick
STREAM A: Cross-platform Attribution & Measurement
2:40 pm - 3:10 pm CASE STUDY: How to leverage the latest technologies in the privacy era to prove the incrementality of our campaigns and to improve the personalisation of the customer’s value proposition? Lloyd Davies - Managing Director, Making Science UK
STREAM B: Consent-Driven 1st-party Data Models and Mobile Branding at Scale
2:10 pm - 2:40 pm PANEL DISCUSSION: How can you enhance the quality of your first-party data to improve your ads performance and measurement in a privacy-safe environment? Filippo Fattorini - Global Media Monitoring & Performance Analyst, The Coca-Cola Company Arielle Vieira - Partnerships Manager, Global Media Activation, EA Daniel Smedley - Technical Product Manager, Booking.com Michael Mullaney - VP, Buyer Development, Index Exchange Martin O’Boyle - Founder/Strategic Advisor, MGO Consulting Ltd Dave Forrestall - Offering Specialist, OneTrust
STREAM B: Consent-Driven 1st-party Data Models and Mobile Branding at Scale
2:40 pm - 3:10 pm CASE STUDY: Creating WOW moments in a cluttered mobile advertising space: How to leverage the power of mobile sensors in your rich media creatives and video campaigns and their positive impact on your target audience Bharat Sharma - COO, Affinity
STREAM C: Interactive Workshops
2:10 pm - 3:15 pm WORKSHOP: Driving media outcomes through quality and performance Wayne Tassie - Group Integrated Solutions Director, EMEA - Programmatic and Performance, DoubleVerifyIn this session, DoubleVerify will highlight the importance of working with a verification provider to maximize media quality and protect brand identity while maintaining audience reach. They’ll also uncover ways for advertisers to measure and optimize audience attention using privacy-friendly performance metrics that do not rely on third-party cookies.
Sponsored by: DoubleVerify
Wayne Tassie
Group Integrated Solutions Director, EMEA - Programmatic and PerformanceDoubleVerify
3:10 pm - 3:40 pm
Afternoon Networking Break
Streams
Increasing Your In-House Programmatic Footprint
STREAM A: Increasing Your In-House Programmatic Footprint
3:40 pm - 4:10 pm CASE STUDY: A step-by-step guide to in-house success: How can you build your own programmatic capabilities to deliver a winning marketing strategy that is aligned with your business goals? Nicolas Elshout - Manager Digital Media, Belgium, TUI
STREAM A: Increasing Your In-House Programmatic Footprint
4:10 pm - 4:40 pm PANEL DISCUSSION: In-house programmatic is still key for brands: How can you strike the balance of maintaining the right amount of control whilst leveraging expertise of partners to build a winning programmatic desk? Alex Van De Wal - Media Performance Manager, Proximus Margo Theeuwes - Programmatic Advertising Strategist, Essent (part of E.ON) Joost Kaart - Head of Online Marketing Innovation, Sunweb Group Martin Kelly - CEO UK and APAC, Kepler
STREAM B: Diversifying Your Media Strategy and Orchestrating Data-Driven Actions
3:40 pm - 4:20 pm PANEL DISCUSSION: Unlocking the power of inclusion and diversity: How can our industry ensure minority-owned companies have a chance to compete and collaborate on more inclusive sustainable media to reach multicultural audiences? Ritesh Gohil - Head of Programmatic Design, Worldwide, UK & Neo, Mindshare Olya Dyachuk - Data Driven Media Director, Heineken Sarah Jenkins - Managing Director, Saatchi & Saatchi Vanessa Vidad - Inclusion Co-Lead, ISBA
STREAM B: Diversifying Your Media Strategy and Orchestrating Data-Driven Actions
4:10 pm - 4:40 pm FIRESIDE CHAT: How to establish a powerful AI blueprint to make marketing effortlessly intelligent agile and scalable Neel Pandya - CEO (Europe & APAC), Pixis Miguel Martin - Head of Digital Marketing, JOE & THE JUICE Sanup Pillai - Global Head Connected Commerce (Digital Commerce & Experience), Diageo
STREAM C: Interactive Workshops
3:40 pm - 4:20 pm WORKSHOP: The Audience Engine: Building a Scalable and AI-driven Approach to 1P Data Pascal Coggia - UK Managing Director and Partner, Artefact
4:45 pm - 5:30 pm
Roundtables
Rhys Buckney -
Biddable Media Manager,
RAC
Anna Lounis -
Head of Advertising Yield,
Gumtree.com-eBay
Mareen Anthonipillai -
Head of Programmatic Yield,
Mumsnet
Vanessa Horgan -
VP, Revenue Operations,
footballco
Giulia Bergamaschi -
Digital & Programmatic Specialist,
Bayer
Ritesh Gohil -
Head of Programmatic Design, Worldwide, UK & Neo,
Mindshare
Carlotta Meneghini -
Digital Communication & Performance Marketing Manager,
Nestlé Nespresso
Aleksandra Beyer Nunes -
Global Programmatic Buying Manager,
The Economist
Roundtable 1: Is it possible to perform successful attribution to achieve single customer view across multiple data touch points that delivers a seamless customer experience
Rhys Buckney, Biddable Media Manager, RAC
Roundtable 2: Ad stack management: How to convince your top management to invest into new innovative technologies or change strategies
Anna Lounis, Head of Advertising Yield, Gumtree.com-eBay
Mareen Anthonipillai, Head of Programmatic Yield, Mumsnet
Vanessa Horgan, VP, Revenue Operations, FootballCo
Roundtable 3: How can you re-think your audience targeting and create relevance and personalisation to your audiences in a cookie-less world?
Giulia Bergamaschi, Digital & Programmatic Specialist, Bayer
Roundtable 4: AGENCY WAR TALENT: What steps should agencies take now to attract, develop and retain talents that meet brands’ demands in programmatic space?
Ritesh Gohil, Head of Programmatic Design - Worldwide, UK & Neo, Mindshare
Roundtable 5: Evaluating pros and cons of programmatic in- house and how you can build a strategy that helps you to better reach your customers
Carlotta Meneghini, Digital Communication & Performance Marketing Manager, Nestlé Nespresso
Roundtable 6: Understanding what’s driving ‘The Big Quit’. Is the pandemic a message to retrain as something more useful to society?
Aleksandra Beyer Nunes, Global Programmatic Buying Manager, The Economist
5:30 pm - 6:30 pm
Networking Drinks Reception
