Chloe Nicholls

Having joined the industry body for digital advertising in 2021, Chloe leads IAB UK’s ad tech team, with a key focus on helping the industry future-proof targeting and measurement strategies. Her remit includes evolving the IAB UK Gold Standard, contributing to cross-industry work to improve supply chain transparency and developing best practice guidance to address emerging challenges in the ad tech space. Prior to joining IAB UK, Chloe most recently worked at Mediahub (IPG) and dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.