Programmatic Pioneers Summit 2025

05 - 06 June, 2025

Convene, 155 Bishopsgate, London

Olya Dyachuk

Data Driven Media Director Heineken

Olya is a Marketing & Media leader with over 15 years of experience across a range of enterprise organizations. She started career in Russia where she took a part in shaping the new Digital marketplace and helped brands like Coca-Cola to explore emerging online channels. In her global role at OMD she led McDonald’s & Bacardi businesses with focus on building media excellence and driving digital transformation, while winning awards and driving fame for their business. Recently Olya joint Heineken where she leads Data Driven Marketing agenda and supports Gender Task Force. To share the love of Media & Digital and help a new generation of talent, she has been mentoring colleagues and students at OMD & Southbank University.

Check out the incredible speaker line-up to see who will be joining Olya.

Download The Latest Agenda