Programmatic Pioneers Summit 2024
22 - 23 May, 2024
The Hurlingham Club, London
Day 2 | 25th May 2022
8:00 am - 8:50 am
Registration & Welcome Coffee
8:50 am - 9:00 am
Chairperson’s Opening Address
Justin Pearse -
Editor,
New Digital Age
REDEFINING THE VALUE PROPOSITION OF AGENCIES
9:00 am - 9:40 am
ALL STAR AGENCY PANEL: Reaping the benefits of creative and media collaborations: How can creative and media agency world and brand partnership model be optimised to ensure a highly successful alliance that drives greater digital media success?
Katy Wright -
Managing Director,
FCB Inferno
Richard Bettinson -
Director Media Planning, Strategy & Insight,
Hilton
Hedwig Vollers -
Global Media Director,
Mars
Shula Sinclair -
Chief Strategy Officer, EMEA & Worldwide,
M/six
LEVERAGING IN-GAME & E-SPORTS ADVERTISING
9:40 am - 10:00 am
GUEST SPEAKER: The real game-changer for your marketing: 3 ways you can leverage the growing gaming and e-sports industries as an advertising platform to boost your brand awareness and better reach your new customers
Yaniv Rozencweig -
VP Programmatic,
Anzu
BUILDING A SUCCESSFUL ECOMMERCE
10:00 am - 10:20 am
KEYNOTE: The roadmap to growth: Do's and Don'ts for e-commerce and branding success!
Maria von Scheel-Plessen -
E-commerce Executive & Director EMEA,
Gucci
UNLOCKING THE CTV OPPORTUNITY
10:20 am - 10:50 am
PANEL DISCUSSION: Capitalising on CTV as the fastest growing digital channel: How can you ensure your CTV ads are viewable, fraud-free and shown in a right environment to gain greater access to a broader audience around the clock?
Alex Hodge -
Director of Ad Sales & Programmatic,,
Warner Bros. Discovery
Olivia Abraham -
Controller, Customer Success for Planet V,
ITV
Steve Pereira -
President UK,
Captify
Catherine Lofthouse -
Enterprise Consultant Manager,
MediaMonks
Martin O’Boyle -
Founder/Strategic Advisor,
MGO Consulting Ltd
CONTEXT MATTERS
10:50 am - 11:10 am
KEYNOTE: How contextual advertising strategies can benefit performance campaigns to reach performance in a privacy-safe environment
Andrew Rose -
VP Sales, EMEA,
StackAdapt
11:10 am - 11:40 am
Morning Networking Break
11:40 am - 12:00 pm
FIRESIDE CHAT: At a time of immense digital transformation, where minimising wastage is imperative, how can you future-proof your omni-channel campaign and make it truly Unmissable?
John-Paul Major -
Head of Product Growth,
Mediacom
Kelly Merritt -
Product Growth Director,
Mediacom
George Blunden -
Strategic Growth Director,
Xaxis
FOSTERING STRONGER PUBLISHER PARTNERSHIPS
12:00 pm - 12:30 pm
PUBLISHERS INDUSTRY CHAT: Monetising inventory without third-party cookies: How can you work with publishers to gain access to their first party data sets and deliver more personalised ads to new niche audiences that they have a direct relationship with?
Ben Walmsley -
Commercial Director,
News UK
Nicholas Flood -
Global Commercial Operations Director,
Future
Katherine le Ruez -
Director of Digital,
The Guardian
Justin Pearse -
Editor,
New Digital Age
SUPPLY CHAIN EFFECTIVENESS IN HYBRID SETUPS
12:30 pm - 12:40 pm
INNOVATION SPOTLIGHT: Maximise your marketing budgets with Corporate Trade
Dom Blacklock -
VP Programmatic,
Active International
12:40 pm - 1:10 pm
PANEL WITH LIVE AUDIENCE POLLING: Driving a greater ROI from your hybrid programmatic desk: How can you collaborate with your in-house teams and external partners to bridge knowledge gaps and make the right strategic investment decisions that will boost your advertising performance?
Ulrich Gilot -
Head of Media,
Betsson Group
James Donovan -
Global Audience & Addressable Media Manager,
The Coca-Cola Company
Bent Böer -
Performance Marketing Lead,
Pepsico
Betty Vo -
Senior Enterprise Sales Director,
DoubleVerify
Justin Pearse -
Editor,
New Digital Age
1:10 pm - 1:30 pm
CASE STUDY: Deliveroo’s programmatic in-housing story... that's not all about in-housing: How Deliveroo is getting their programmatic in-housing journey right when entering new markets, adding new channels, and raising the bar on measurement, attention, supply path optimization, and more to improve performance
Ellie Abbott -
Senior Digital Marketing Manager,
Deliveroo
Raj Mahon -
Head of Client Partnerships,
MiQ
1:30 pm - 2:30 pm
Networking Lunch
Seizing The Opportunity of Programmatic Everywhere Audio, DOOH, Video
2:30 pm - 3:05 pm CASE STUDY INTERACTIVE: Beat the odds and adapt to the future with a digital in house production strategy David Bevan - Design Manager, Betway Group Emil Chroona - Chief Customer Officer, Bannerflow
Seizing The Opportunity of Programmatic Everywhere Audio, DOOH, Video
3:05 pm - 3:30 pm CASE STUDY: How to use a DCO programmatically to target different stages of the funnel that deliver unique creativity and drives engagement! Adam Wright - Head of Digital, Northern Europe, Beiersdorf Lorna Halliday - Media Manager, Beiersdorf
Interactive Workshop
2:30 pm - 3:30 pm MEDIA MODEL WORKSHOP: How to evolve your in-house model Martin Kelly - CEO UK and APAC, Kepler James Coulson - Managing Partner, Analytics & Consultancy, Kepler Alessandro Cusmano - Head of Paid Media, HSBCWhen you get over the initial challenge of bringing aspects of media in house, it's easy to get complacent. In this workshop you will find out how to maintain momentum to take your in-model to the next level.
- Overcoming structural challenges from shifts in user-identity and privacy regulation
- Advancing your measurement without third-party identifiers
- Overcoming the programmatic talent crunch
- Auditing where you are on your journey and where you need to get to
Sponsored by: Kepler
3:30 pm - 4:00 pm
Afternoon Networking Break
3:30 pm - 4:00 pm
Women in Programmatic
Zsofia (Sophie) Toth -
Co-founder of TWIPN & Head of programmatic and ad tech,
Dexerto
Aleksandra Beyer Nunes -
Global Programmatic Buying Manager,
The Economist
Catherine Warouw Le Liboux -
Founder,
Stepping Up Coaching
Hifsa Moshin -
Campaign Manager,
Euronews
