James Donovan

James Donovan has been a member of the Global Media Operations team at Coca-Cola since the start of 2021, specifically working in the area of Audience Strategy and Addressable Media in close collaboration with regional marketing teams across the company’s nine geographic operating units. Recently, he has been leading the development of a D2C audience strategy in Mexico and has also assisted major markets in Asia, Europe, North America, and Latin America move from using DMPs to CDPs to help them develop a more consistent and future-proofed approach to identity. Prior to his current role, James was digital marketing lead for Coca-Cola in Great Britain & Ireland.