Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Richard Bettinson, Director, Media Strategy & Planning, EMEA at Hilton
Hilton Logo

Richard Bettinson


Director, Media Strategy & Planning, EMEA
Hilton

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

3nd June Main Conference – Day Two

Thursday, January 3rd, 2019


9:20 AM AGENCY-BRAND FIRESIDE CHAT: Thinking partnership, not service: How can agencies and brands build collaborative relationships to ensure mutually beneficial and highly successful alliances?

·         How acquiring  in-house expertise is  making advertisers smarter clients for their agencies
·         How are brands beginning to better understand their advertising goals, the capabilities they require to deliver them and how agencies can support them?
·         Exploring the critical role that agencies play by ensuring that their clients remain at the forefront of programmatic developments
·         How agencies and brands need to shift the focus from quick wins to long-term trustful partnerships
·         How to align all stakeholders and bring them under one umbrella to manage   data-driven campaign from start to finish
·         How cultivating relationships is more important than the piece of creative content or media plan you deliver to your client