George Blunden

George has extensive experience in the programmatic space and now leads the Strategic Growth team at Xaxis. George works closely with the GroupM agencies to develop innovative programmatic strategies with their clients.

Stand out projects that George has worked on include GroupM's omni-channel solution, Unmissable, which combines best-in-market technologies from across the group. Being part of the founding team for Unmissable, George has played a pivotal role in the solution's development and implementation, ensuring this future-proof solution successfully combines the precision of programmatic with broadcast scale.