Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Schwab Ingo, Global Head of Media Digitalization at Deutsche Telekom
Deutsche Telekom Logo

Schwab Ingo


Global Head of Media Digitalization
Deutsche Telekom

Check out the incredible speaker line-up to see who will be joining Schwab.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019


8:45 AM HEAD OF MEDIA KEYNOTE: Programmatic branding in a cookie-less world: How to move programmatic marketing from a potential conversion driver to a critical part of your branding strategy to better engage and inspire your customers

·         How marketers can expand programmatic beyond performance and reach targeted audiences with experiences that serve no goal other than to strengthen the bond between the consumer and the brand[AP1]
·         How brands can fight against the misconception that purpose side brand doesn’t sell
·         How brands can benefit from racking their failures in order to improve their brand purpose effectiveness and better engage with their customers
·         Evolving KPIs: How to determinewhich metrics should be used to achieve brand purpose success