Programmatic Pioneers Summit 2024
22 - 23 May, 2024
The Hurlingham Club, London
CONFERENCE DAY TWO – THURSDAY, 23RD MAY 2024
8:00 - 8:50
Registration & Welcome Coffee
8:50 - 9:00
Chairperson’s Opening Address
Trish Lynch -
UN Moderator,
MC/News Anchor
DECODING THE AI HYPE IN PROGRAMMATIC
9:00 - 9:20
OPENING CASE STUDY: Revolutionising Creative With AI: How to leverage innovations in Generative AI to produce personalised creative assets at scale with compelling stories that motivates consumers to purchase
Sean Betts -
Chief Product & Technology Officer,
Omnicom Media Group
9:20 - 10:00
ALL-STAR PANEL: Unlocking the power Of Hyper-Personalization: How can you leverage AI to create personalized content and ads that are more likey to resonate with your audience to increase engagement and conversion rates?
Natalia Horvath -
Head of Customer Marketing and Omnichannel Development, Global Reserve,
(Former) Diageo
James Buckle -
Chief Digital Officer,
PHD
Benoit Cacheux -
Global Chief Digital Officer,
Zenith Media
John Tigg -
EVP Global Buyer Development & GM International,
Yieldmo
10:00 - 10:20
CLIENT CASE STUDY: Creative AI Wins: How can you capitalize a transparent AI infrastructure that generates creative assets, reduces wasteful ad spend on macro-audiences whilst optimizing cross-platform marketing performance?
Reserved for Pixis+ Clients
10:20 - 10:50
Morning Networking Break
10:50 - 11:30
PANEL DISCUSSION: How can you use AI and Machine Learning to harness first party data and gain insights into the ever-changing consumer behavior throughout their multi-device journey, whilst optimizing performance?
Ellie Lane -
Head of Client Strategy UK,
Quantcast
SUSTAINABILITY: ADVERTISING GREEN, SELLING CLEAN!
11:30 - 12:10
PANEL DISCUSSION WITH INTERACTIVE POLLING: Exploring the imperative for Universal Sustainability Standards: What are the best practices across the programmatic industry to monitor and significantly reduce carbon footprint that any brand, agency and publisher can implement
Phil Jackson -
Global Director, Digital Marketing Effectiveness Innovation,
Haleon
Zac Selby -
Global Programmatic Lead,
Dentsu
Ben Walmsley -
Managing Director,
News UK
Laura Wade -
Global Head of Sustainability Strategy,
EssenceMediacom
Stephanie Helen Scheller -
Managing Partner Sustainable Solutions,
OMG
ENSURING BRAND SAFETY FIRST
12:10 - 12:30
CASE STUDY: Navigating Brand Safety Complexities: How to manage verification tools and safety filters to minimise negative impact on direct-sold ads and achieve successful campaigns at scale
Teresa Fusaro -
Global Director IT&D, Media & Advertising, Marketing & eRB,
Reckitt
Stanley Wang -
Director Product Line, Measurement, Analytics, Insights,
Reckitt
CRAFTING IDENTITY IN PROGRAMMATIC
12:30 - 12:50
FIRESIDE CHAT: A New Identity Approach: How can we implement new identity solutions to master personalisation and create meaningful customer engagement in the cookie-less environment?
Caroline Reynolds -
Global Chief Digital Officer,
mSix&Partners
Manny Puentes -
GM of Advertising,
Genius Sport
D&I: THE URGENT CONVERSATION NUDGE
12:50 - 13:10
FIRESIDE CHAT WITH INTERACTIVE POLLING: Championing Diversity & Inclusion: What are the best approaches to cultivate a diverse and inclusive workforce to create a winning media and marketing teams?
Ritesh Gohil -
Partner Global Solutions Lead,
Mindshare
Brantley Graham -
Head of Programmatic & Early Careers,
Totaljobs.com
13:10 - 14:10
Networking Lunch
13:10 - 14:10
WORKSHOP: Mastering Personalized Advertising: How can we dive deeper into audience insights for scaled, personalized advertising?
Emilia Kirk -
Commercial Director, UK,
Seedtag
Tracks
STREAM A – TRANSPARENCY ACROSS THE PROGRAMMATIC CHAIN
14:10 - 14:50 FIRESIDE CHAT: Dissolving transparency and quality challenges in the market: Can a cookie-less future be the “big reset” needed to bring brands and publishers together? Katherine le Ruez - Director of Digital, The Guardian Dan Larden - Head of Media, ISBA Helen Brooks - Head of Media, EMEA, Kimberly-Clark
STREAM A – TRANSPARENCY ACROSS THE PROGRAMMATIC CHAIN
14:30 - 14:50 14.30 FIRESIDE CHAT: The conversion power of social media: How to leverage contextual advertising principles when using social media inventory to create award-winning campaigns that result in significant sales boost off-line? Hamza Ayub - Chief Marketing Officer, Dunkin Donuts Alisha de Munk - Head of Tiktok Content, AnW Global
STREAM A – TRANSPARENCY ACROSS THE PROGRAMMATIC CHAIN
14:50 - 15:10 FIRESIDE CHAT WITH INTERACTIVE: A Programmatic Powerhouse: How can you strategically balance preserving oversight whilst harnessing expertise of external stakeholders to establish a successful programmatic team? Clare Ritchie - SVP Global Head of Programmatic & Inhousing, Omnicom MediaGroup
STREAM B - NAVIGATING NEW PROGRAMMATIC SKILLS
14:10 - 14:30 CASE STUDY: A more personalized approach: How to build a strategy to navigate the huge pool of available data whilst leveraging AI and machine learning to impact our digital targeting approachSTREAM B - NAVIGATING NEW PROGRAMMATIC SKILLS
14:50 - 15:10 PANEL DISCUSSION: How can we expand CRM data quality and relevance at scale to ensure avoiding over-targeting and messaging fatigue whilst maximizing personalization and relevance? Alex Davies - Senior PPC and Programmatic Manager, Simply Business Mikael Lenneryd - Chief Marketing Officer, Apoteket Julian Haag - Global Data, Analytics & Insights Manager, Essity
STREAM B - NAVIGATING NEW PROGRAMMATIC SKILLS
15:10 - 15:30 FIRESIDE CHAT: Deciphering mid-funnel: Mastering brand and performance activity but identify a disconnect between the two. What is the mid-funnel, what data do we draw upon to evaluate success and what are its boundaries vs upper and lower funnel marketing? Shula Sinclair - Chief Strategy Officer, mSix&Partners Nadim Kabir - Group Brandformance Lead, TUI
STREAM C - PUBLISHERS
14:10 - 14:50 PANEL DISCUSSION: Redefining the Publisher role in the Post-Cookie Era: How are you adapting your advertising strategies for privacy-first world? What are the optimum technologies to leverage? Nino Stylianou - Head of Programmatic Yield, Mumsnet Alex Kirby - Revenue Operations Director, Hello! Magazine Teodora Tepavicharova - Senior Strategy Manager, Conde Nast Owen Boyne - Head of Programmatic Sales, The Telegraph
STREAM C - PUBLISHERS
14:50 - 15:10 CASE STUDY: Guardian Light: How to run cookie-less campaigns that get ads to audiences that others can’t reach Katherine le Ruez - Director of Digital, The GuardianSTREAM C - PUBLISHERS
15:10 - 15:30 KEYNOTE: How can you leverage news as a powerful advertising medium to effectively shape consumer behaviour, drive brand engagement, trust and relevance? Preya Shah - Head of Sales EMEA & APAC Reuters.com and Reuters Plus, Reuters
BEER AND BUBBLES DRILL-DOWN ROUNDTABLES
15:30 - 16:00
BEERS & BUBBLES DRILL-DOWN ROUNDTABLES
Dan Larden -
Head of Media,
ISBA
Ellie Abbot -
Performance Marketing Lead,
Wild
Rosie Phillips -
Global Programmatic Sales Lead,
Euronews
Sophie Toth -
Programmatic Partnership Manage,
Viber Rakuten
Sheila Nazir -
Senior Digital advertising Operation Manager – Direct/Programmatic and Affiliates,
National Rail Enquiries
David Pereira Santos -
Head of Digital Marketing,
Vodafone
Delfina Blanc -
Audience Insights Manager, Europe Strategy & Transformation,
PepsiCo
Roundtable 1: Deciphering the transparency dilemma in the programmatic industry: Is Blockchain the innovative solution we have been awaiting?
Dan Larden, Head of Media, ISBA
Roundtable 2: Assessing benefits vs. risks: Is programmatic outsourcing the right choice for your business?
Ellie Abbott, Performance Marketing Lead, Wild
Roundtable 3: In a business landscape emphasizing brand safety, is it strategic to prioritize direct deals and private marketplaces (PMP) despite their premium cost?
Rosie Phillips, Global Programmatic Sales Lead, Euronews
Roundtable 4: Seizing the publisher gold-mine: Opportunities with first-party data, contextual AI, and rebuilding trust
Sophie Toth, Programmatic Partnership Manager, Viber Rakuten
Sheila Nazir, Senior Digital advertising Operation Manager – Direct/Programmatic and Affiliates, National Rail Enquiries
Roundtable 5: How can you strategically partner with agencies to craft personalized campaigns to elevate your brand presence and drive performance?
David Pereira Santos, Head of Digital Marketing, Vodafone
Sheila Nazir
Senior Digital advertising Operation Manager – Direct/Programmatic and AffiliatesNational Rail Enquiries
Delfina Blanc
Audience Insights Manager, Europe Strategy & TransformationPepsiCo