25 - 27 May, 2021
Day Two – 26th May
*Times in CET*
9:35 am - 9:45 am Welcome Address: Gabriela Garay, Content Director, Programmatic Pioneers 2021
Increasing Your In-House Programmatic Footprint
9:45 am - 10:10 am OPENING KEYNOTE: Inspiration and top tips from Sony: How can you enhance your in-housing programmatic capabilities to gain control of your data and deliver winning marketing campaigns whilst achieving compliance?
10:10 am - 10:40 am COMPARE & CONTRAST IN-HOUSING INTERVIEW: Is it more effective to develop in-house capabilities versus outsourcing to ensure you consistently deliver on your programmatic goals?
Controlling Your Own Optimisation
10:40 am - 11:10 am KEYNOTE INTERVIEW: How can the industry use collective power to redefine global advertising based on trust, transparency and efficiency to significantly improve the health of the media ecosystem?
Navigating A Privacy First World
11:10 am - 11:40 am KEYNOTE: How can you navigate a privacy-first world and tackle cookie-related challenges to future-proof your programmatic capabilities?
11:40 am - 12:00 pm Speed Networking
Network with your peers on camera over Zoom meeting in this fast-paced speed networking session – share your top priorities for programmatic developments and make new connections!