Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Day 2 - 22 May 2019

8:00 am - 8:30 am Registration & Welcome Coffee

8:30 am - 8:35 am Welcome Remarks

8:35 am - 8:40 am Chairperson’s Opening Address

8:40 am - 9:00 am Opening Keynote – How leveraged personalised programmatic to roll out their most effective targeted campaigns yet, offering greater control whilst driving huge cost savings

Sara Martins de Oliveira - Global Brand & Media Director, Vodafone
•The importance of organising data stores and analysing them to derive actionable insights
•Creating and serving content that really matters to your buyers
•How to leverage first party data to improve your personalisation strategy 
•How to move from assumptions-based strategies to personalised ones based on data 

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Sara Martins de Oliveira

Global Brand & Media Director
Vodafone

9:00 am - 9:40 am Interactive Interview – Exploring the brand-agency relationship of the future: How can you structure your hybrid model to avoid planning and measurement discrepancies and achieve efficiencies in production and media costs?

Daniela Tollert - Chief Digital Officer, GroupM Chris Williams - CEO, Publicis Media James Harris - Global Chief Strategy Officer, Mindshare
•Assessing the various degrees of a hybrid model: pros and cons and what works best for you
•How agencies can offer more transparency in planning and measurement
•How creative and media agencies need to build a powerful collaboration from the start to create a relevant and impactful brand story that gives results to their clients
•How to move away from silos and connect the dots with agencies to ensure accountability

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Daniela Tollert

Chief Digital Officer
GroupM

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Chris Williams

CEO
Publicis Media

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James Harris

Global Chief Strategy Officer
Mindshare

9:40 am - 10:00 am Case Study – Getting to Transparency: A candid discussion on how to take control of your data and technology with programmatic media buying

Javier Pérez Moiño - Head of Programmatic Services, Europe and Latin America, Accenture Interactive
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Javier Pérez Moiño

Head of Programmatic Services, Europe and Latin America
Accenture Interactive

10:00 am - 10:20 am Keynote – How to use automation in programmatic to quickly respond to shifting consumer reactions with dynamic and creative content

Thierry Pool - Head of Digital Marketing & Media Planning, Digitec Galaxus
·         How to take advantage of having in-house creative and campaign operation teams
·         The importance of the human input in the effectiveness of dynamic creative
·         How to get the most out of the dynamic creative from your in-house team
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Thierry Pool

Head of Digital Marketing & Media Planning
Digitec Galaxus

10:20 am - 10:40 am Publisher Perspective: Evaluating the real value of an audio ad: How to capitalise on the opportunities of accessing the fast growing passive content consumption audiences across music and podcast streaming

Zuzanna Gierlinska - Head of Programmatic, Spotify
·         Assessing the digital audio advertising landscape
·         Using digital audio to reach desirable demographics at scale
·         How to take advantage of access to digital audio inventory from multiple sources in the DSP to leverage omnichannel campaigns that reach people wherever they are
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Zuzanna Gierlinska

Head of Programmatic
Spotify

10:40 am - 11:10 am Morning Networking Break / Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

STREAM A – Ensuring Quality & Brand Safety

11:10 am - 11:50 am Panel Discussion: Making premium inventory available at scale: How to get the balance between buying audiences at a low price and ensuring your brand is safe and the context is correct

Daniel Spears - Programmatic Director, Guardian News & Media
•Ad quality interactive: How advertisers and publishers are working closely to get to a fair value exchange on the inventory
•How to move from open exchanges into private marketplaces to avoid cheap impressions
•Moving to a simpler form of advertising with better quality data and less volume?
•Brand safe or cheap: Reaching greater relevance with premium inventory rather than a cheap CPM

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Daniel Spears

Programmatic Director
Guardian News & Media

STREAM A – Ensuring Quality & Brand Safety

11:50 am - 12:10 pm Case Study: Moving towards a clean and transparent digital ad ecosystem: How to prevent ad fraud and stop appearing next to inappropriate content
Maria Gräfin von Scheel-Plessen - Global Head of Media, Montblanc
•How to tackle fraud that the system cannot detect?
•How to take a more measured view towards digital across multiple devices and formats
•How can the industry work together to tackle the challenge of viewability?
•How to ensure your campaign is not appearing close to sensitive content that will damage your brand

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Maria Gräfin von Scheel-Plessen

Global Head of Media
Montblanc

STREAM A – Ensuring Quality & Brand Safety

12:10 pm - 12:50 pm Case Study: How automated programmatic guarantee deals are bringing greater efficiencies and control to the whole ecosystem whilst avoiding billing, reconciliation and creative delivery challenges
Benjamin Martareche - Head Of Programmatic & Data Sales, eDreams ODIGEO
•How GDPR is reinforcing the automated programmatic guarantee deals between advertisers and publishers
•How the programmatic guaranteed buying model has the potential to remove imperfections that exist in the private marketplace with dynamic pricing and fluctuating impression volumes
•How to overcome the slow tech availability from DSPs and SSPs in order to meet demand from the industry

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Benjamin Martareche

Head Of Programmatic & Data Sales
eDreams ODIGEO

STREAM B – Evaluating Demand Side Platform Innovations

11:10 am - 11:50 am Brand Perspective Panel: Establishing your wish list: How can you decide on the right number of DSPs for your company and who is best at what from all the options out there?
•How to sort through the overwhelming vendor options in the market and pick the one that is most suitable for your business
•Questions to ask when evaluating DSPs
•How to decide what number of DSPs is best for you
•How to make sure your DSP can plug to the tech roots inside your organisation
•How to move to an automated multi-criteria DSP 

Marek Lacina - Director of Programmatic Marketing, lastminute.com Luke Adkins - Display & Programmatic Marketing Leader, GoEuro
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Marek Lacina

Director of Programmatic Marketing
lastminute.com

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Luke Adkins

Display & Programmatic Marketing Leader
GoEuro

STREAM B – Evaluating Demand Side Platform Innovations

11:50 am - 12:50 pm DSP Evaluation Roundtables: What new DSP capabilities are available on the market and how can you best leverage them to improve your programmatic targeting?
How it works: Start by hearing a 5 minute innovation pitch from each DSP solution provider. You will then split up into groups where you will rotate in roundtables and have an open Q&A with each provider. Ask questions, voice your concerns and discuss your views with your peers to leave no stone unturned when evaluating each DSP.

Reserved for Amobee

STREAM C – Interactive Working Groups

11:10 am - 12:10 pm WORKSHOP
Dave Katz - Managing Director, Media Vertical

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Dave Katz

Managing Director
Media Vertical

STREAM C – Interactive Working Groups

12:10 pm - 12:50 pm In-House Boardroom: Programmatic transition at Deutsche Bank: A step-by-step guide to building a winning programmatic strategy in-house
Renata Dadic - Head of Digital Marketing, Deutsche Bank
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Renata Dadic

Head of Digital Marketing
Deutsche Bank

12:50 pm - 1:50 pm Networking Lunch

After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers

STREAM A – Leveraging Advanced ROI Measurement

1:50 pm - 2:10 pm Case Study: How to take advantage of programmatic across all your digital channels to offer your customers a better user experience
Alexander Pasch - Head of Programmatic & Media Strategist, Schneider Electric
•How to use what is working in other marketing channels to reach your customer programmatically
•How to activate your audiences based on a single view of attributes and preferences
•The benefits of alignment between advertisers and agencies when it comes to considering sales trends as a core metric in evaluating programmatic display campaigns

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Alexander Pasch

Head of Programmatic & Media Strategist
Schneider Electric

STREAM A – Leveraging Advanced ROI Measurement

2:10 pm - 2:30 pm Case Study: The benefits of using a multi-touch attribution model: How to develop your attribution model effectively to track the whole user journey regardless of the device
Hugo Grimmer - Programmatic Media Trader, Air France
•How to develop a more accurate attribution model to optimise areas that previously were being ignored that were contributing to conversion
•The benefits of using the “Measure, Attribute, Act" framework
•How to overcome the cross device attribution challenge that mobile presents in the industry?

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Hugo Grimmer

Programmatic Media Trader
Air France

STREAM A – Leveraging Advanced ROI Measurement

2:30 pm - 2:50 pm Case Study: Going Local: using programmatic planning and delivery to deploy multiple channels in a targeted environment for maximum impact
Matt Whelan - Digital Strategy Director, The Specialist Works

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Matt Whelan

Digital Strategy Director
The Specialist Works

STREAM A – Leveraging Advanced ROI Measurement

2:50 pm - 3:10 pm Case Study: How to leverage machine learning in planning and buying to drive revenue
Danish Bagadia - Head of Performance Media Marketing, Google
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Danish Bagadia

Head of Performance Media Marketing
Google

STREAM B – Dynamic Creative Platforms & Personalisation

1:50 pm - 2:10 pm Case Study: How to use insights from programmatic campaigns to help drive creative decisions
Dale Fisher - Programmatic Director, VCCP Media
•How to incorporate creativity into your programmatic media planning and buying
•The importance of planning before you launch the campaign
•How to marry data in the planning process in order to execute creatively 
•How programmatic creative is allowing advertisers to leverage data to inform creative production and personalise messages

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Dale Fisher

Programmatic Director
VCCP Media

STREAM B – Dynamic Creative Platforms & Personalisation

2:10 pm - 2:30 pm Case Study: How to breakdown the silo mentality when working with a variety of stakeholders in-house to bridge the gap between data-driven marketing and creative design
Luke Adkins - Display & Programmatic Marketing Leader, GoEuro
•How to align all stakeholders and bring them under one umbrella to run the data-driven campaign from start to finish
•How brands can avoid silos and work in a more centralised way where the departments are connected
•How to maximise media, creative and production in order to achieve programmatic efficiencies

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Luke Adkins

Display & Programmatic Marketing Leader
GoEuro

STREAM B – Dynamic Creative Platforms & Personalisation

2:30 pm - 3:10 pm Panel: How can you use segmentation techniques in programmatic to create more memorable messages at the individual level?
Giovanni Gribaudo - Group Head of Digital Marketing, Europe, Nomad Foods Marek Lacina - Director of Programmatic Marketing, lastminute.com Valeria Scheiermann - Display & Social Performance Marketing Leader, Vodafone Natalia Fuentes - Global Programmatic Leader, Seat
•How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
•How to gauge the user journey across your sales funnels based on data 
•The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer

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Giovanni Gribaudo

Group Head of Digital Marketing, Europe
Nomad Foods

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Marek Lacina

Director of Programmatic Marketing
lastminute.com

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Valeria Scheiermann

Display & Social Performance Marketing Leader
Vodafone

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Natalia Fuentes

Global Programmatic Leader
Seat

STREAM C – Interactive Working Groups

1:50 pm - 2:50 pm Video Boardroom: How to define the right metrics to really see what impact video has on your conversion rates
Piotr Zapała - Digital Manager, Orange
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Piotr Zapała

Digital Manager
Orange

3:10 pm - 3:40 pm Afternoon Networking Break/ Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

3:40 pm - 4:00 pm Reserved

4:00 pm - 4:20 pm Keynote: Getting creative with programmatic digital out-of-home (DOOH): How to take advantage of targeting options to better reach your intended audience and add valuable context in your messages

Niklas Cederlöf - Head of Programmatic Marketing, Foodora
•How Foodora got creative with programmatic digital out-of-home
•How Foodora reach the intended audience through data integration, allowing them to add valuable context to their messaging increasing the effectiveness in their campaigns  
•How campaign messaging changed to promote a quick lunch, an afternoon pick-me-up or a handy dinner depending on the time of day

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Niklas Cederlöf

Head of Programmatic Marketing
Foodora

4:20 pm - 5:00 pm Oxford Style Debate: Agency trading desks drive better results than in-house operations – AGREE / DISAGREE

Queralt Costa Gallardo - Global Programmatic Lead, Melia Hotels International
DISAGREE: Queralt Costa Gallardo, Global Programmatic Lead, Melia Hotels International
AGREE: STC 
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Queralt Costa Gallardo

Global Programmatic Lead
Melia Hotels International

5:00 pm - 5:40 pm Closing Keynote Panel: Solving the talent shortage: How can you find people with the right combination of customer-focus, technical skills and knowledge of sophisticated new platforms and their application in the modern media landscape?

Ravi Jagdeo - Director of Digital Trading & Operations, RB Azad Ali - Head of Programmatic, Blue 449 Hossein Houssaini - Former Global Head of Programmatic, Havas Group
·         How to overcome the cycle of recruiting, training and then losing people in the programmatic space
·         The importance of understanding the role of programmatic in the company to translate to potential employees
·         Pitching the perfect job description
·         How to develop and motivate staff once on-board
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Ravi Jagdeo

Director of Digital Trading & Operations
RB

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Azad Ali

Head of Programmatic
Blue 449

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Hossein Houssaini

Former Global Head of Programmatic
Havas Group


5:40 pm - 5:45 pm Chairperson’s Closing Remarks & End Of Conference