Programmatic Pioneers Summit 2025
05 - 06 June, 2025
Convene, 155 Bishopsgate, London
Main Day 2 | 6th June
8:00 am - 8:50 am
Registration & Welcome Coffee
8:50 am - 8:55 am
Welcome Remarks: Flora Pleguezuelos, Content Director, WBR
8:55 am - 9:00 am
Chairperson’s Opening Address
AI-POWERED ADS STRATEGIES
9:00 am - 9:20 am
OPENING KEYNOTE: AI-powered omnichannel marketing: How to unlock the power of AI to optimise your campaigns and revolutionise the way you create and scale ads in real time across your omnichannel
Kumar Amrendra -
Head of Digital Marketing, Planning & Data Science,
Sky
9:20 am - 9:40 am
INTERVIEW: Hyper-personalised ads: How can you inject your first-party data into your AI enabled campaigns to generate hyper-personalised content at scale?
Sir Martin Sorrell -
Executive Chairman,
S4 Capital Group
9:40 am - 10:00 am
PANEL DISCUSSION: Shaping tomorrow’s digital media landscape: How do agencies envision the future of AI in digital media and programmatic advertising?
Sean Betts -
Chief Product & Technology Officer,
OMG
Caroline Reynolds -
Global Chief Performance Officer,
T&PM
Ricky Chopra -
Global Head of Innovation and AI,
Zenith International
WHAT’S NEXT FOR RETAIL MEDIA?
10:00 am - 10:20 am
CASE STUDY: The evolution of the retail media space: How can you leverage AI to refine segmentation and enhance ROAS whilst engaging your target audience across different digital touchpoints?
10:20 am - 10:40 am
FIRESIDE CHAT: The power of retail media walled gardens: How can you harness reliable shopper data to better understand your customers and create more effective ads that reach your audience in timely manner on their preferred shopping platforms?
Prateek Gupta -
Managing Director, Commerce & Retail Media,
OMG
Steve Edwards -
Head of Agency,
Tesco
Somesh Dwivedi -
Global E-commerce & E-business Director,
Essity
Alice Anson -
Director of Digital Media,
Nectar360 (Sainsbury’s)
10:40 am - 11:10 am
Morning Networking Break
METRICS, RULES, INNOVATION
11:10 am - 11:30 am
KEYNOTE: Driving growth: How AMEX measured the success of a demand generation program amidst changing regulations and AdTech innovation?
Sukadeb Acharya -
VP, Analytics Brand and Performance Marketing,
AMEX
Sukadeb Acharya
VP, Analytics Brand and Performance MarketingAMEX
ENSURING BRAND SAFETY
11:30 am - 12:00 pm
PANEL DISCUSSION: Protecting your investments: How to use brand safety tools effectively to identify and avoid a growing amount of MFA (Made-for-Advertising) websites that compromise the effectiveness of your ads
12:00 pm - 12:20 pm
FIRESIDE CHAT: The brand safety boost: How can you leverage verification tools and safety filters to minimize risks and ensure high-quality ad placements that uphold brand safety standards?
Corina Savin -
Global Media Strategy Lead,
AstraZeneca
Mikael Lenneryd -
Chief Marketing Officer,
Apoteket
BUILDING A SUSTAINABLE ECOSYSTEM
12:20 pm - 12:40 pm
CASE STUDY: Sustainable media practices: How Philips embedded sustainability into every step of their local-to-global production strategy to build strong platform that maintain consistency and authenticity
Nathalie Nijhuis-Lam -
ESG Brand Marketing Head,
Philips
Nathalie Nijhuis-Lam
ESG Brand Marketing HeadPhilips
12:40 pm - 1:00 pm
FIRESIDE CHAT: Curtailing carbon emissions: How can you track and reduce the carbon footprint across your programmatic supply chain to successfully meet the sustainability goals of your business?
Lea Conti-Fabra -
Programmatic Strategy & Sustainability Head,
Tripadvisor
Cynthia Lopez -
Global Marketing Excellence Director,
Sanofi
1:00 pm - 2:00 pm
Networking Lunch
1:00 pm - 2:00 pm
LUNCH WORKSHOP: Ad-fraud protection: How can you leverage innovative solutions to identify and remove sophisticated invalid traffic (SIVT) from your programmatic campaigns and improve efficient decision-making?
STREAM A: TRANSPARENCY ACROSS THE PROGRAMMATIC CHAIN
2:00 pm - 2:40 pm PANEL DISCUSSION: Creating a transparent ecosystem: What steps can the industry take to further improve visibility in programmatic ad spend, enable strategic investments and maximize ROI?STREAM B: ADVANCING D&I IN PROGRAMMATIC
2:00 pm - 2:40 pm PANEL DISCUSSION: Committing to D&I: What are the top strategies to foster a diverse and inclusive workforce to create successful media and marketing teams? Ailen Anivole - Head of Precision Marketing, Diageo Ritesh Gohil - Partner, Global Solutions Lead, Mindshare
STREAM C: PUBLISHERS: THE GOOGLE U TURN
2:00 pm - 2:40 pm PANEL DISCUSSION: How Google’s latest announcement on a diminished cookie environment will impact publishers’ revenue? Mareen Anthonipillai - Director, Head of Programmatic, GRV Media Preya Shah - Head of Digital Sales EMEA JAPAC, Thompson Reuters Daniel Pölkemann - General Director Digital Product & Marketing, Axel Springer
STREAM A: BRANDING BEYOND BOUNDARIES
2:40 pm - 3:00 pm CASE STUDY: Streamlined digital marketing: How to streamline your digital marketing and social media strategies to sustainably position diverse brands in ever-changing digital landscape Hamza Ayub - Chief Marketing Officer, Convenience House (Subway, Dunkin’ Donuts)
STREAM B: ADVANCING D&I IN PROGRAMMATIC
2:40 pm - 3:00 pm CASE STUDY: Ads accessible to all: How the industry can implement measurable technical enablement and foster a wider adoption of advertising accessibility to drive greater D&I results on their marketing campaigns Bobi Carley - Head of Media and Diversity & Inclusion Lead, ISBA
STREAM C: PUBLISHERS: NEW MONETISATION MODELS
2:40 pm - 3:20 pm PANEL DISCUSSION: Content monetisation and user privacy: How are consent or paid models impacting audience behaviour, publishers, brands and ad tech? Teodora Tepavicharova - Director, Programmatic Strategy, Condé Nast Alex Kirby - Revenue Operations Director, HELLO! Magazine Nino Stylianou - Head of Programmatic Yield, Mumsnet Katherine le Ruez - Director of Digital, The Guardian
STREAM A: AI-DRIVEN CONTEXTUAL PRECISION
3:00 pm - 3:20 pm FIRESIDE CHAT: How can you harness AI to enhance contextual advertising for a more precise audience segmentation whilst improving ad placement and campaign performance? Sophie Strong - Managing Partner, Media Experience, PHD
STREAM B: MEASURING CROSS-CHANNEL IMPACT
3:00 pm - 3:20 pm CASE STUDY: Solving measurement challenges: How can you introduce lightweight MMM to cost-effectively attribute sales to specific marketing efforts across multiple channels? Mike Kent - Western Europe Performance Marketing Manager, BAT Mike Teasdale - Founder and Planning Director, Harvest DigitalBUBBLES DRILL-DOWN ROUNDTABLES
3:20 pm - 4:00 pm
Roundtable 1: Hybrid programmatic: What are the most effective strategies for leveraging partner expertise to develop successful programmatic teams?
3:20 pm - 4:00 pm
Roundtable 2: Programmatic econometrics: How can you leverage MMM techniques to drive better engagement and higher ROI?
3:20 pm - 4:00 pm
Roundtable 3: Unlocking your programmatic investment: How audience targeting in PMPs for CTV ad buys can enhance attribution and campaign performance
3:20 pm - 4:00 pm
Roundtable 4: Sustainable strategies: How can you adopt media quality metrics such as attention rates and premium inventory to support environmental goals whilst enhancing media performance?
Alexandra Lupescu -
Senior Programmatic Campaign Manager,
GroupM
Alexandra Lupescu
Senior Programmatic Campaign ManagerGroupM
3:20 pm - 4:00 pm
Roundtable 5: Cleaning up data: How can you use data clean rooms to connect data from multiple sources whilst ensuring effectiveness and attribution?
3:20 pm - 4:00 pm
Roundtable 6: Improving transparency and quality: How can you enhance ad quality, minimise wate and boost your ROI amidst the challenges of MFA sites, supply path optimisation, and sustainability?
3:20 pm - 4:00 pm
Roundtable 7: App monetization: Can you strengthen your engagement and build better relationships with your programmatic partners and suppliers?
Sophie Toth -
Programmatic Partnership Manager,
Rakuten Viber
Sophie Toth
Programmatic Partnership ManagerRakuten Viber