Programmatic Pioneers Summit EU 2020

03 - 04 November, 2020

ETC Houndsditch, London

4th November – Day Two

8:00 am - 9:00 am Registration & Welcome Coffee

Getting Ahead Of The Game



Benoit Cacheux, Global Chief Digital Officer at Zenith

Benoit Cacheux

Global Chief Digital Officer
Zenith

Tim Edwards, Global Head of Digital & Data at Mindshare

Tim Edwards

Global Head of Digital & Data
Mindshare

Richard Bettinson, Director, Media Strategy & Planning, EMEA at Hilton

Richard Bettinson

Director, Media Strategy & Planning, EMEA
Hilton

Ravi Jagdeo, Head of Programmatic at Reckitt Benckiser

Ravi Jagdeo

Head of Programmatic
Reckitt Benckiser

Stephanie Bell, Executive Director, Procurement - Global Marketing Services & Transformation at AVON

Stephanie Bell

Executive Director, Procurement - Global Marketing Services & Transformation
AVON

9:40 am - 10:00 am INTERVIEW WITH ACCENTURE: How can you truly take control of your data and technology in your programmatic media buying strategy to achieve greater transparency and ROI?


Javier Pérez Moiño, Head of Programmatic Services - Europe and Latin America at Accenture Interactive + client

Javier Pérez Moiño

Head of Programmatic Services - Europe and Latin America
Accenture Interactive + client

The Latest On European Addressable TV

10:00 am - 10:40 am ADDRESSABLE TV PANEL: The future of television innovation: How can European broadcasters begin to leverage their data in order to make their inventory more addressable and monetisible for advertisers and agencies?


Martin O'Boyle, Managing Director at Publicis

Martin O'Boyle

Managing Director
Publicis

Jonathan Lewis, Head of Digital Innovation & Partnerships at Channel 4

Jonathan Lewis

Head of Digital Innovation & Partnerships
Channel 4

Dev Sangan, Capability & Strategy Director at Sky Media

Dev Sangan

Capability & Strategy Director
Sky Media

Lara Izlan, Director, Advertising Data & Analytics at ITV

Lara Izlan

Director, Advertising Data & Analytics
ITV

10:40 am - 11:00 am VERIZON KEYNOTE: Getting the most from digital out-of-home (DOOH): How to capitalise on future trends in outdoor advertising to deliver timely and personalised messages



11:00 am - 11:40 am Morning Networking Break/Pre-arranged 1-2-1 meetings


STREAM A Ad Verification & Brand safety

11:40 am - 12:20 pm PANEL DISCUSSION: How can you use ad verification to tackle online fraud and continue spotting the areas that stop the ads from reaching the widest possible audience?
Maria Gräfin von Scheel-Plessen, Global Head of Media at Montblanc

Maria Gräfin von Scheel-Plessen

Global Head of Media
Montblanc

Teresa Fusaro, Head of Product, Programmatic Media at Nestlé

Teresa Fusaro

Head of Product, Programmatic Media
Nestlé

Samir Shah, Head of Data and Ad Tech at Zenith

Samir Shah

Head of Data and Ad Tech
Zenith

Aleksandra Beyer Nunes, Global Programmatic Buying Manager at The Economist

Aleksandra Beyer Nunes

Global Programmatic Buying Manager
The Economist

STREAM A Ad Verification & Brand safety

12:20 pm - 12:40 pm CASE STUDY: Winning the viewability battle: How to determine the true value of a viewed impression, optimise the ad and forecast inventory more effectively

STREAM B New Frontiers in Programmatic Audio and Digital-Out-Of-Home

11:40 am - 12:00 pm INTERVIEW: Evaluating the real value of an audio ad to achieve transparency: How to capitalise on the opportunities of accessing the fast growing passive content consumption audiences across music and podcast streaming

STREAM B New Frontiers in Programmatic Audio and Digital-Out-Of-Home

12:20 pm - 12:40 pm PANEL DISCUSSION: How to leverage personalised programmatic to roll out your most effective targeted campaigns yet whilst also driving huge cost savings

STREAM C Interactive Workshops

11:40 am - 12:40 pm Workshop

12:40 pm - 2:00 pm After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers


1:10 pm - 2:30 pm Private Masterclass Hosted by MediaMath

1:10 pm - 2:30 pm Private Masterclass Hosted by DoubleVerify

STREAM A Achieving In-House Maturity

2:00 pm - 2:40 pm IN-HOUSING DEBATE: Agree/Disagree - Brands should build their own algorithms and programmatic capabilities alone


Velit Dundar, Director, eCommerce & Programmatic, EMEA at Radisson Hotel Group

Velit Dundar

Director, eCommerce & Programmatic, EMEA
Radisson Hotel Group

Thanos Patsis, Global Head of Online Media & Mobile at Betway Group

Thanos Patsis

Global Head of Online Media & Mobile
Betway Group

Gayle Noah, Media Director,  UK & Ireland at L’Oréal

Gayle Noah

Media Director, UK & Ireland
L’Oréal

STREAM A Achieving In-House Maturity

2:40 pm - 3:10 pm CASE STUDY:


STREAM B Mastering Precision Creativity & Personalisation

2:00 pm - 2:20 pm CASE STUDY: How to increase your sales with personalised programmatic advertising at scale

STREAM B Mastering Precision Creativity & Personalisation

2:20 pm - 2:40 pm CASE STUDY:


STREAM B Mastering Precision Creativity & Personalisation

2:40 pm - 3:10 pm CASE STUDY:

STREAM C Interactive Workshops

2:00 pm - 3:00 pm Workshop

3:10 pm - 3:30 pm Afternoon Networking Break/Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

Roundtable 1: How to define critical success factors for rolling out a cross-border programmatic approach that is efficient and effective: Valentina Torrusio, CEE Data & Productivity Connections Manager, Coca-Cola Anne-Dorine; Ferdy Looijen, Media Manager, American Express

Roundtable 2: DMP, CDP or a bit of both?: How can you identify, select and implement the right data platform for your business to achieve greater ROI from your programmatic marketing today and tomorrow? David Costa, Programmatic & Search Tech Lead, Bayer ; Femi Taiwo, Data & Technology Strategy Director, OMD; Sheila Nazir, Head of Digital Operations, Rail Delivery Group

Roundtable 3: How to define your critical success factors in order to integrate and implement in-house programmatic capabilities across multiple geographies?  Phillipe Laville, Head of Regional Media Brand Europe, Procter and Gamble

Roundtable 4: How to improve media planning and buying capabilities across markets

Roberto Espinoza, Senior Media Manager, VISA Europe;

Rountable 5: How can you upskill your talent to achieve the right combination of customer focus and technical skills to thrive in the in the modern media landscape? Azad Ali, Head of Programmatic, Spark Foundry

Valentina Torrusio, CEE Data & Productivity Connections Manager at Coca-Cola

Valentina Torrusio

CEE Data & Productivity Connections Manager
Coca-Cola

David Costa, Programmatic & Search Tech Lead at Bayer

David Costa

Programmatic & Search Tech Lead
Bayer

Phillipe Laville, Head of Regional Media Brand Europe at Procter and Gamble

Phillipe Laville

Head of Regional Media Brand Europe
Procter and Gamble

Roberto Espinoza, Senior Media Manager at VISA Europe

Roberto Espinoza

Senior Media Manager
VISA Europe

Azad Ali, Head of Programmatic at Spark Foundry

Azad Ali

Head of Programmatic
Spark Foundry