Day Two – 26th May

*Times in CET*

9:35 am - 9:45 am Welcome Address: Gabriela Garay, Content Director, Programmatic Pioneers 2021

Increasing Your In-House Programmatic Footprint

9:45 am - 10:10 am OPENING KEYNOTE: Inspiration and top tips from Sony: How can you enhance your in-housing programmatic capabilities to gain control of your data and deliver winning marketing campaigns whilst achieving compliance?

Bryan Wessel, SVP Media & Data Strategy at Sony Pictures Entertainment

Bryan Wessel

SVP Media & Data Strategy
Sony Pictures Entertainment

10:10 am - 10:40 am COMPARE & CONTRAST IN-HOUSING INTERVIEW: Is it more effective to develop in-house capabilities versus outsourcing to ensure you consistently deliver on your programmatic goals?

Richard Kanolik, Programmatic Leader at Vodafone UK

Richard Kanolik

Programmatic Leader
Vodafone UK

Ritesh Gohil, Business Director, Programmatic Consultancy at Mindshare

Ritesh Gohil

Business Director, Programmatic Consultancy

Anja Leena English, Global Head of Media & Agency Relations at Elanco (Bayer Group)

Anja Leena English

Global Head of Media & Agency Relations
Elanco (Bayer Group)

Aifric Campbell, Programmatic Media Team Lead at

Aifric Campbell

Programmatic Media Team Lead

Controlling Your Own Optimisation

10:40 am - 11:10 am KEYNOTE INTERVIEW: How can the industry use collective power to redefine global advertising based on trust, transparency and efficiency to significantly improve the health of the media ecosystem?

Sébastien Meilhaud, Global Media & Digital Lead at Danone

Sébastien Meilhaud

Global Media & Digital Lead

Benoit Cacheux, Global Head of Digital & Innovation at Zenith

Benoit Cacheux

Global Head of Digital & Innovation

Ander Lopez Ochoa, Head of Digital & Media,EMEA at Johnson & Johnson

Ander Lopez Ochoa

Head of Digital & Media,EMEA
Johnson & Johnson

Navigating A Privacy First World

11:10 am - 11:40 am KEYNOTE: How can you navigate a privacy-first world and tackle cookie-related challenges to future-proof your programmatic capabilities?

11:40 am - 12:00 pm Speed Networking

Network with your peers on camera over Zoom meeting in this fast-paced speed networking session – share your top priorities for programmatic developments and make new connections! 

11:55 am - 12:30 pm VIRTUAL BOARDROOM: Cookieless era

11:55 am - 12:30 pm VIRTUAL BOARDROOM: Managing audiences, identity and experience: 3 top tips for modern marketers to thrive in uncertain times

Driving ROI from Your Programmatic Spend

1:15 pm - 1:40 pm KEYNOTE: Implementing best-in class cookie consent

1:40 pm - 2:05 pm INDUSTRY CASE STUDY- MiQ

*Times in CET*

Winning the Brand Safety Battle

2:05 pm - 2:30 pm INTERVIEW: How can you adjust your brand safety practices in a rapidly changing and often controversial news landscape?

Maria Gräfin von Scheel-Plessen, Global Head of Media at Montblanc

Maria Gräfin von Scheel-Plessen

Global Head of Media

Zsofia Toth, Global Programmatic & Ad Tech Lead at Euronews

Zsofia Toth

Global Programmatic & Ad Tech Lead


3:00 pm - 4:45 pm INTERACTIVE WORKSHOP: How can you unlock the power of AI to achieve a greater ROI on your programmatic spend?

3:00 pm - 4:45 pm INTERACTIVE WORKSHOP: How can you adapt your programmatic strategy to better prepare for an environment without third-party cookies?