Day Two – 26th May

*Times in CET*

9:35 am - 9:40 am Welcome Address: Gabriela Garay, Content Director, Programmatic Pioneers 2021

Increasing Your In-House Programmatic Footprint

9:40 am - 10:00 am OPENING KEYNOTE: Inspiration and top tips from Sony: How can you enhance your in-housing programmatic capabilities to gain control of your data and deliver winning marketing campaigns

Bryan Wessel, SVP Media & Data Strategy at Sony Pictures Entertainment

Bryan Wessel

SVP Media & Data Strategy
Sony Pictures Entertainment

10:00 am - 10:35 am COMPARE & CONTRAST IN-HOUSING INTERVIEW: Is it more effective to develop in-house capabilities versus outsourcing to ensure you consistently deliver on your programmatic goals?

Ritesh Gohil, Business Director, Programmatic Consultancy at Mindshare

Ritesh Gohil

Business Director, Programmatic Consultancy
Mindshare

Alexander Pasch

Global Head of Media & Marketing Strategist
Schneider Electric

Aifric Campbell, Programmatic Media Team Lead at Booking.com

Aifric Campbell

Programmatic Media Team Lead
Booking.com

Tina Lakhani, Head of Ad Tech at IAB UK

Tina Lakhani

Head of Ad Tech
IAB UK

Controlling Your Own Optimisation

10:35 am - 11:10 am FIRESIDE CHAT: How can the industry redefine the best methods of supporting a healthy digital ecosystem and the value transparency and trust can have on a campaign’s overall performance?

Sébastien Meilhaud, Global Media & Digital Lead at Danone

Sébastien Meilhaud

Global Media & Digital Lead
Danone

Benoit Cacheux, Global Head of Digital & Innovation at Zenith

Benoit Cacheux

Global Head of Digital & Innovation
Zenith

Ander Lopez Ochoa, Head of Digital & Media,EMEA at Johnson & Johnson

Ander Lopez Ochoa

Head of Digital & Media,EMEA
Johnson & Johnson

Nick Reid, Regional Vice President, Northern Europe at DoubleVerify

Nick Reid

Regional Vice President, Northern Europe
DoubleVerify

Olya Dyachuk, Global Digital Lead at OMD

Olya Dyachuk

Global Digital Lead
OMD

Navigating A Privacy First World

11:10 am - 11:40 am KEYNOTE: How advertisers can continue to target customers and build meaningful connections with them in this new privacy-first, cookie-free future to gain greater transparency


Paul Nasse, UK Managing Director at IAS

Paul Nasse

UK Managing Director
IAS

Thomas Mills

Senior Director, Digital Media Strategy
GSK

11:40 am - 12:00 pm Coffee Break and Speed Networking

Network with your peers on camera over Zoom meeting in this fast-paced speed networking session – share your top priorities for programmatic developments and make new connections! 

Driving ROI from Your Programmatic Spend

12:00 pm - 12:30 pm KEYNOTE: How First Party Data can leapfrog the cookieless minefield, power AI data models, and enable full-funnel attribution in the evolving advertising ecosystem

John Salisbury, Head of Product at Making Science

John Salisbury

Head of Product
Making Science

12:30 pm - 1:15 pm Networking Lunch Break

*Times in CET*

Winning the Brand Safety Battle

1:15 pm - 1:40 pm KEYNOTE: How Disneyland Paris is innovating its programmatic maturity to reach more customers in multinational environment

Stephanie Sabourin, Director, Audience & Media Strategy, Europe at Disneyland Paris

Stephanie Sabourin

Director, Audience & Media Strategy, Europe
Disneyland Paris

1:40 pm - 2:05 pm INDUSTRY CHAT: Modifying the blueprint and feasibility for in-housing - MiQ in discussion with Deliveroo. For brands looking to in-house programmatic across multiple channels, markets and regions, how do marketers get prepared to undertake such an important process and adapt for their individual requirements

Dean Weaving, Head of Display, Video & Social at Deliveroo

Dean Weaving

Head of Display, Video & Social
Deliveroo

Mike Gray

Director of Client Partnerships, EMEA
MiQ

ACHIEVING SUPPLY CHAIN TRANSPARENCY

2:05 pm - 2:30 pm PANEL DISCUSSION: Pressure on the programmatic landscape: The ISBA Programmatic study one year on- what’s changed

2:30 pm - 4:00 pm INDUSTRY CASE STUDY: How to reap the benefits of AI to reach new customers in a more effective manner and drive successful advertising campaigns on the open internet in a post cookie world

Ingrid Burton, CMO at Quantcast

Ingrid Burton

CMO
Quantcast

Alex Mills, Client Partnerships Director at Quantcast

Alex Mills

Client Partnerships Director
Quantcast

Polina Nash, Head Of Digital Media at William Hill

Polina Nash

Head Of Digital Media
William Hill

BUILDING BETTER AUDIENCE INSIGHTS

3:00 pm - 3:30 pm KEYNOTE: First Party Audience Targeting: How to really focus on using first-party data in your programmatic campaigns and allocate your spend effectively across different media channels to increase the likelihood of customers interacting with your brand

Megan Giudice, Global Programmatic Sales Lead at Tripadvisor

Megan Giudice

Global Programmatic Sales Lead
Tripadvisor

3:30 pm - 4:15 pm INTERACTIVE WORKSHOP: How to put brand safety first without blocking content unnecessarily to support the sustainability of our wider industry

Nick Welch, Programmatic Director Northern Europe at IAS

Nick Welch

Programmatic Director Northern Europe
IAS