Day 2 | 3rd June 2026

Day 1 | 2nd June 2026 Day 2 | 3rd June 2026
+ Show All Session Details

8:15 am - 8:50 am Registration & Welcome Coffee

8:50 am - 8:55 am Welcome Remarks: Rochelle Samuel, Senior Conference Editor, WBR

8:55 am - 9:00 am Chairperson’s Opening Address

Solving The Identity Puzzle: Unified IDs, Retail IDs, and Contextual Signals

9:00 am - 9:20 am Opening Keynote: Gaining the Algorithmic Advantage: How AI and Machine Learning are Powering Smarter, Scalable Identity Resolution Across a Fragmented Digital Landscape

  • Modelling Audience Segments: Using AI to predict customer journeys and behaviour across a fragmented landscape.
  • Comparing Matching Approaches: Evaluating deterministic versus probabilistic techniques in an AI-driven environment.
  • Building Scalable Identity Graphs: Applying machine learning methods to create and maintain robust identity resolution frameworks. 

Leveraging Credible Cross-Retailer Metrics

9:20 am - 9:50 am All Star Panel Discussion: From Aisles to Algorithms: How Can You Streamline Your Retail Media to Reduce Waste and Drive Measurable Growth?

  • Avoiding Waste and Duplication: Managing multiple retailer networks to optimise spend and prevent overlap.
  • Navigating Clean Rooms: Defining where they work, where they don’t, and what’s required for credible cross-retailer measurement.
  • Ensuring Signal Quality and Measurement Standards: Leveraging standardised metrics and off-site options to spend more confidently.
  • Equipping Programmatic Pipelines with Retail Insights: Enabling agencies to integrate retail data into programmatic strategies effectively. 

9:50 am - 10:10 am Case study: Sensodyne and Publicis Media

Gaining The Contextual Advantage

10:10 am - 10:30 am Panel Discussion: Bridging Creativity, Privacy and Performance: How Can You Enhance your Contextual Targeting to Deliver High-Impact Ads?

  • Future-Proofing Campaigns: Using contextual targeting to navigate a post-cookie, regulation-heavy environment.
  • Boosting Engagement and Trust: Aligning ads with live content to enhance audience connection and brand affinity.
  • Supercharging Contextual Strategies with AI: Leveraging generative AI for real-time creativity, efficiency, and brand-safe execution. 

Strategy, Accountability & Smart Investment

10:30 am - 10:50 am Case Study: How Do You Manage Programmatic as a Big Advertiser?

  • How to ensure every programmatic investment ladders up to measurable business goals that move beyond performance metrics to true marketing effectiveness
  • What heads of media look for in agency and vendor partnerships, from transparency and capability to value creation and how to stand out in a crowded ad tech ecosystem
  • How to build a disciplined, strategic roadmap for programmatic testing, capability development, and responsible media investment across all paid channels 

10:50 am - 11:50 am Morning Networking Break

Approaching Responsible Media as a Growth Driver

11:50 am - 12:10 pm Industry Expert Briefing: Responsible Media for Real Results: Proving the Link Between Responsible Media Practices and Effectiveness

  • Responsible media practices like brand safety, inclusion, sustainability, governance; build consumer trust by directly improving attention, engagement, and long-term ROI
  • Ethical use of AI and strong data governance increase precision and reduce waste, making campaigns more efficient and impactful
  • Accessible, inclusive, and sustainable media choices expand reach, enhance user experience, and deliver measurable performance gains
  • Harnessing AI advancements while navigating slower regulatory enforcement for sustainable growth. 

12:10 pm - 12:30 pm Case Study: Embedding Sustainability into Media: How to Apply the Global Media Sustainability Framework to Advance Democracy, DE&I and Brand Safety

  • Standardising Carbon Measurement: Adopting the Framework’s A+B=C model to make carbon tracking consistent, credible, and actionable.
  • Driving Responsibility in Media: Using sustainable practices to support democracy, DE&I, and brand-safe campaigns.
  • Implementing Practical Playbooks: Applying systems, AI guidelines, and operational frameworks to embed sustainability into planning and activation today. 

12:30 pm - 12:50 pm Fireside Chat: Harnessing Tech, AI and Partnerships: How Can You Embed Responsibility into Your Media Strategy Without Sacrificing Efficiency?

  • Defining Responsible Media for 2026 and Beyond: Assessing emerging factors and expectations shaping ethical and sustainable campaigns.
  • Investing in Diverse and Inclusive Media: Supporting diverse publishers, local journalism, and inclusive platforms to strengthen brands and society.
  • Applying Tech, AI and Partnerships: Leveraging real-world solutions to embed sustainability into media planning while maintaining performance. 

12:50 pm - 1:50 pm Networking Lunch

Chair: Trish Lynch, Chairwoman, Programmatic Pioneers Summit 

STREAM A: Unlocking Clean Rooms, Clear Results

1:50 pm - 2:10 pm Fireside Chat: Unlocking First-Party Potential: Is Your Data Strategy Ready for a World Without Cookies?
  • Capturing Consented Data at Scale: Proven methods for collecting first-party data without compromising customer experience.
  • Extending Reach and Effectiveness: Leveraging clean rooms, identity graphs, and retail media partnerships to maximise first-party data impact.
  • Driving Incrementality and ROI: Using first-party signals for testing, attribution, and building stronger business cases for investment. 

STREAM A: Unlocking Clean Rooms, Clear Results

2:10 pm - 2:30 pm Case Study: Driving Smarter Automated Domain Assessment: How to Turn Media Quality into a Measurable Advantage for Safer, More Effective Programmatic Performance
  • Using Automated Scoring to Identify Quality Environments: How Telekom’s Website Quality Index highlights high-quality, compliant, and brand-safe digital ad placements.
  • Integrating Metrics into a Single Quality Score: Applying ad clutter, traffic integrity, and legal compliance to drive better performance and brand uplift.
  • Prioritising Premium Inventory for Efficient Campaigns: Leveraging the framework to focus on inventory that truly supports brand goals. 

STREAM A: Unlocking Clean Rooms, Clear Results

2:30 pm - 2:50 pm Industry Expert Briefing: Redesigning Attribution: How to Stop Double-Counting and Accurately Show Conversion Impact
  • Assessing Overstated Credit: Why every channel claims credit and impression value is often inflated.
  • Measuring Incrementality and Real Outcomes: Moving beyond CTRs and last-click to capture attention, incrementality, and true business impact.
  • Defending Budgets and Demonstrating Value: Using playbooks and tools to show unique contribution without double-counting. 

STREAM B: Turning Data, Content and Innovation into Sustainable Publisher Growth

1:50 pm - 2:10 pm Fireside Chat: Leveraging First-Party Data and New Monetisation Models: How to Adapt Your Set Up to Unlock Long-Term Growth
  • Collecting, Structuring and Monetising Data: Efficient methods to manage audience data and generate value.
  • Exploring Revenue Models: Using paywalls, rewarded video ads, and hybrid approaches to drive income.
  • Boosting Yield and Reducing Third-Party Reliance: Applying practical methods and technologies to maximise long-term growth. 

STREAM B: Turning Data, Content and Innovation into Sustainable Publisher Growth

2:10 pm - 2:30 pm Case Study: Inside the Gen Z Engine: How LADbible Uses Proprietary Data to Fuel Better Programmatic Results
  • How LADbible builds rich behavioural and attitudinal profiles from panels and research, even without traditional 1st-party login data
  • Using insight signals to guide creative development, distribution strategy, and platform selection for youth audiences
  • Campaign learnings that demonstrate increased attention, deeper interaction, and improved brand outcomes 

STREAM B: Turning Data, Content and Innovation into Sustainable Publisher Growth

2:30 pm - 2:50 pm Case Study Interactive: Building Premium Content Platforms: How Can You Turn Publisher Data into New Media Revenue Streams?
  • Collecting and Activating User Data: Structuring data from registered users to generate stronger audience insights.
  • Leveraging Community Knowledge: Using insights about your audience to package and price premium outcomes for advertisers.
  • Linking Audience Segments to KPIs: Applying practical strategies to connect audience segments directly to advertiser goals and prove delivery. 

STREAM C: Making Digital Advertising Work for Everyone

1:50 pm - 2:10 pm Case Study: The Hidden Market Worth Trillions

There’s an audience the size of China—over 1 billion people with disabilities worldwide, influencing more than $13 trillion in annual spending when you include their families and networks. Yet, many brands overlook this market.

This panel explores how inclusive advertising isn’t just about accessibility - it’s about unlocking growth. We’ll show why brands that embrace inclusion outperform competitors, share examples of campaigns that got it right, and outline practical steps to make your ads resonate with everyone. 

STREAM C: Making Digital Advertising Work for Everyone

2:10 pm - 2:30 pm Interview: In-Housing Trumps Outsourcing: How Can You Combine AI, Automation and In-House Expertise to Deliver More ROI Than Agencies Ever Could?
  • Evaluating Investment Options: Deciding whether to invest in proprietary tools, leverage platform solutions, or rely on agency partners to drive ROI.
  • Expanding the Scope of In-House Capabilities: Using AI and automation to integrate measurement, attribution, and creative into the in-house model.
  • Identifying Effective Models: Exploring approaches that work best across different business types and geographies. 

STREAM C: Making Digital Advertising Work for Everyone

2:30 pm - 2:50 pm Fireside Chat: Redefining Brand Safety: How Can You Balance Protection, Transparency and Responsible Investments?
  • Supporting Quality and Diversity: Enabling advertisers to invest in trusted news, diverse publishers, and niche voices without over-blocking.
  • Assessing Platform Maturity: Evaluating CTV, retail media, and social platforms for reliable safety and measurement.
  • Leveraging AI Responsibly: Understanding how AI can flag unsafe content, improve transparency, or introduce new risks across the supply chain.