Programmatic Pioneers Summit 2025

05 - 06 June, 2025

Convene, 155 Bishopsgate, London

Main Day 2 | 6th June

8:00 am - 8:50 am Registration & Welcome Coffee

8:50 am - 8:55 am Welcome Remarks: Flora Pleguezuelos, Content Director, WBR

8:55 am - 9:00 am Chairperson’s Opening Address

AI-POWERED ADS STRATEGIES

9:00 am - 9:20 am OPENING KEYNOTE: AI-powered omnichannel marketing: How to unlock the power of AI to optimise your campaigns and revolutionise the way you create and scale ads in real time across your omnichannel

Kumar Amrendra - Head of Digital Marketing, Planning & Data Science, Sky
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Kumar Amrendra

Head of Digital Marketing, Planning & Data Science
Sky

9:20 am - 9:40 am INTERVIEW: Hyper-personalised ads: How can you inject your first-party data into your AI enabled campaigns to generate hyper-personalised content at scale?

Sir Martin Sorrell - Executive Chairman, S4 Capital Group
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Sir Martin Sorrell

Executive Chairman
S4 Capital Group

9:40 am - 10:00 am PANEL DISCUSSION: Shaping tomorrow’s digital media landscape: How do agencies envision the future of AI in digital media and programmatic advertising?

Sean Betts - Chief Product & Technology Officer, OMG Caroline Reynolds - Global Chief Performance Officer, T&PM Ricky Chopra - Global Head of Innovation and AI, Zenith International
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Sean Betts

Chief Product & Technology Officer
OMG

Caroline Reynolds

Global Chief Performance Officer
T&PM

Ricky Chopra

Global Head of Innovation and AI
Zenith International

WHAT’S NEXT FOR RETAIL MEDIA?

10:00 am - 10:20 am CASE STUDY: The evolution of the retail media space: How can you leverage AI to refine segmentation and enhance ROAS whilst engaging your target audience across different digital touchpoints?

10:20 am - 10:40 am FIRESIDE CHAT: The power of retail media walled gardens: How can you harness reliable shopper data to better understand your customers and create more effective ads that reach your audience in timely manner on their preferred shopping platforms?

Prateek Gupta - Managing Director, Commerce & Retail Media, OMG Steve Edwards - Head of Agency, Tesco Somesh Dwivedi - Global E-commerce & E-business Director, Essity Alice Anson - Director of Digital Media, Nectar360 (Sainsbury’s)
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Prateek Gupta

Managing Director, Commerce & Retail Media
OMG

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Steve Edwards

Head of Agency
Tesco

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Somesh Dwivedi

Global E-commerce & E-business Director
Essity

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Alice Anson

Director of Digital Media
Nectar360 (Sainsbury’s)

10:40 am - 11:10 am Morning Networking Break

METRICS, RULES, INNOVATION

11:10 am - 11:30 am KEYNOTE: Driving growth: How AMEX measured the success of a demand generation program amidst changing regulations and AdTech innovation?

Sukadeb Acharya - VP, Analytics Brand and Performance Marketing, AMEX

Sukadeb Acharya

VP, Analytics Brand and Performance Marketing
AMEX

ENSURING BRAND SAFETY

11:30 am - 12:00 pm PANEL DISCUSSION: Protecting your investments: How to use brand safety tools effectively to identify and avoid a growing amount of MFA (Made-for-Advertising) websites that compromise the effectiveness of your ads

12:00 pm - 12:20 pm FIRESIDE CHAT: The brand safety boost: How can you leverage verification tools and safety filters to minimize risks and ensure high-quality ad placements that uphold brand safety standards?

Corina Savin - Global Media Strategy Lead, AstraZeneca Mikael Lenneryd - Chief Marketing Officer, Apoteket
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Corina Savin

Global Media Strategy Lead
AstraZeneca

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Mikael Lenneryd

Chief Marketing Officer
Apoteket

BUILDING A SUSTAINABLE ECOSYSTEM

12:20 pm - 12:40 pm CASE STUDY: Sustainable media practices: How Philips embedded sustainability into every step of their local-to-global production strategy to build strong platform that maintain consistency and authenticity

Nathalie Nijhuis-Lam - ESG Brand Marketing Head, Philips

Nathalie Nijhuis-Lam

ESG Brand Marketing Head
Philips

12:40 pm - 1:00 pm FIRESIDE CHAT: Curtailing carbon emissions: How can you track and reduce the carbon footprint across your programmatic supply chain to successfully meet the sustainability goals of your business?

Lea Conti-Fabra - Programmatic Strategy & Sustainability Head, Tripadvisor Cynthia Lopez - Global Marketing Excellence Director, Sanofi
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Lea Conti-Fabra

Programmatic Strategy & Sustainability Head
Tripadvisor

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Cynthia Lopez

Global Marketing Excellence Director
Sanofi

1:00 pm - 2:00 pm Networking Lunch

1:00 pm - 2:00 pm LUNCH WORKSHOP: Ad-fraud protection: How can you leverage innovative solutions to identify and remove sophisticated invalid traffic (SIVT) from your programmatic campaigns and improve efficient decision-making?

STREAM A: TRANSPARENCY ACROSS THE PROGRAMMATIC CHAIN

2:00 pm - 2:40 pm PANEL DISCUSSION: Creating a transparent ecosystem: What steps can the industry take to further improve visibility in programmatic ad spend, enable strategic investments and maximize ROI?

STREAM B: ADVANCING D&I IN PROGRAMMATIC

2:00 pm - 2:40 pm PANEL DISCUSSION: Committing to D&I: What are the top strategies to foster a diverse and inclusive workforce to create successful media and marketing teams?
Ailen Anivole - Head of Precision Marketing, Diageo Ritesh Gohil - Partner, Global Solutions Lead, Mindshare

Ailen Anivole

Head of Precision Marketing
Diageo

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Ritesh Gohil

Partner, Global Solutions Lead
Mindshare

STREAM C: PUBLISHERS: THE GOOGLE U TURN

2:00 pm - 2:40 pm PANEL DISCUSSION: How Google’s latest announcement on a diminished cookie environment will impact publishers’ revenue?
Mareen Anthonipillai - Director, Head of Programmatic, GRV Media Preya Shah - Head of Digital Sales EMEA JAPAC, Thompson Reuters Daniel Pölkemann - General Director Digital Product & Marketing, Axel Springer

Mareen Anthonipillai

Director, Head of Programmatic
GRV Media

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Preya Shah

Head of Digital Sales EMEA JAPAC
Thompson Reuters

Daniel Pölkemann

General Director Digital Product & Marketing
Axel Springer

STREAM A: BRANDING BEYOND BOUNDARIES

2:40 pm - 3:00 pm CASE STUDY: Streamlined digital marketing: How to streamline your digital marketing and social media strategies to sustainably position diverse brands in ever-changing digital landscape
Hamza Ayub - Chief Marketing Officer, Convenience House (Subway, Dunkin’ Donuts)
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Hamza Ayub

Chief Marketing Officer
Convenience House (Subway, Dunkin’ Donuts)

STREAM B: ADVANCING D&I IN PROGRAMMATIC

2:40 pm - 3:00 pm CASE STUDY: Ads accessible to all: How the industry can implement measurable technical enablement and foster a wider adoption of advertising accessibility to drive greater D&I results on their marketing campaigns
Bobi Carley - Head of Media and Diversity & Inclusion Lead, ISBA
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Bobi Carley

Head of Media and Diversity & Inclusion Lead
ISBA

STREAM C: PUBLISHERS: NEW MONETISATION MODELS

2:40 pm - 3:20 pm PANEL DISCUSSION: Content monetisation and user privacy: How are consent or paid models impacting audience behaviour, publishers, brands and ad tech?
Teodora Tepavicharova - Director, Programmatic Strategy, Condé Nast Alex Kirby - Revenue Operations Director, HELLO! Magazine Nino Stylianou - Head of Programmatic Yield, Mumsnet Katherine le Ruez - Director of Digital, The Guardian
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Teodora Tepavicharova

Director, Programmatic Strategy
Condé Nast

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Alex Kirby

Revenue Operations Director
HELLO! Magazine

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Nino Stylianou

Head of Programmatic Yield
Mumsnet

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Katherine le Ruez

Director of Digital
The Guardian

STREAM A: AI-DRIVEN CONTEXTUAL PRECISION

3:00 pm - 3:20 pm FIRESIDE CHAT: How can you harness AI to enhance contextual advertising for a more precise audience segmentation whilst improving ad placement and campaign performance?
Sophie Strong - Managing Partner, Media Experience, PHD
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Sophie Strong

Managing Partner, Media Experience
PHD

STREAM B: MEASURING CROSS-CHANNEL IMPACT

3:00 pm - 3:20 pm CASE STUDY: Solving measurement challenges: How can you introduce lightweight MMM to cost-effectively attribute sales to specific marketing efforts across multiple channels?
Mike Kent - Western Europe Performance Marketing Manager, BAT Mike Teasdale - Founder and Planning Director, Harvest Digital

Mike Kent

Western Europe Performance Marketing Manager
BAT

Mike Teasdale

Founder and Planning Director
Harvest Digital

BUBBLES DRILL-DOWN ROUNDTABLES

3:20 pm - 4:00 pm Roundtable 1: Hybrid programmatic: What are the most effective strategies for leveraging partner expertise to develop successful programmatic teams?

3:20 pm - 4:00 pm Roundtable 2: Programmatic econometrics: How can you leverage MMM techniques to drive better engagement and higher ROI?

3:20 pm - 4:00 pm Roundtable 3: Unlocking your programmatic investment: How audience targeting in PMPs for CTV ad buys can enhance attribution and campaign performance

3:20 pm - 4:00 pm Roundtable 4: Sustainable strategies: How can you adopt media quality metrics such as attention rates and premium inventory to support environmental goals whilst enhancing media performance?

Alexandra Lupescu - Senior Programmatic Campaign Manager, GroupM
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Alexandra Lupescu

Senior Programmatic Campaign Manager
GroupM

3:20 pm - 4:00 pm Roundtable 5: Cleaning up data: How can you use data clean rooms to connect data from multiple sources whilst ensuring effectiveness and attribution?

3:20 pm - 4:00 pm Roundtable 6: Improving transparency and quality: How can you enhance ad quality, minimise wate and boost your ROI amidst the challenges of MFA sites, supply path optimisation, and sustainability?

3:20 pm - 4:00 pm Roundtable 7: App monetization: Can you strengthen your engagement and build better relationships with your programmatic partners and suppliers?

Sophie Toth - Programmatic Partnership Manager, Rakuten Viber

Sophie Toth

Programmatic Partnership Manager
Rakuten Viber

3:20 pm - 4:00 pm Roundtable 8: Enhanced selling strategies: How can you use first party data and expose it across all selling options as publishers and advertisers become more sophisticated?

3:20 pm - 4:00 pm Roundtable 9: Measuring effectively: What are the most effective measurement strategies in programmatic advertising that drive efficiency, scalability, and ensure brand safety?

4:00 pm - 4:05 pm Chairperson’s Closing Remarks & End of Conference