Programmatic Pioneers Summit EU 2020

03 - 05 November, 2020


4th November – Day Two

Getting Ahead Of The Game

9:50 am - 10:00 am Welcome Address: Gabriela Garay , Content Director, Programmatic Pioneers 2020

10:00 am - 10:25 am KEYNOTE: Getting the most from digital out-of-home (DOOH): How to capitalise on future trends in outdoor advertising to deliver timely and personalised messages

Alice Beecroft, Senior Director, Platforms Business Strategy, International at Verizon Media

Alice Beecroft

Senior Director, Platforms Business Strategy, International
Verizon Media

Jamie Nathan

Head of Data Strategy, EMEA
Verizon Media

Andrew Lowdon, Director of Agency Services at ISBA

Andrew Lowdon

Director of Agency Services

Benoit Cacheux, Global Chief Digital Officer at Zenith

Benoit Cacheux

Global Chief Digital Officer

Tim Edwards, Global Head of Digital & Data at Mindshare

Tim Edwards

Global Head of Digital & Data

Richard Bettinson, Director, Media Strategy & Planning, EMEA at Hilton

Richard Bettinson

Director, Media Strategy & Planning, EMEA

Ravi Jagdeo, Head of Programmatic at Reckitt Benckiser

Ravi Jagdeo

Head of Programmatic
Reckitt Benckiser

Stephanie Bell, Executive Director, Procurement - Global Marketing Services & Transformation at AVON

Stephanie Bell

Executive Director, Procurement - Global Marketing Services & Transformation

10:55 am - 11:20 am FIRE SIDE CHAT: How brands can safely engage with kids through digital marketing

Kate O'Loughlin, COO of North America at SuperAwesome

Kate O'Loughlin

COO of North America

Noemi Mckee, VP Client Success at MediaMath

Noemi Mckee

VP Client Success

Rick Garcia

Advertising Operations Manager
Penguin Random House

The Latest On European Addressable TV

11:20 am - 11:50 am ADDRESSABLE TV PANEL: The future of television innovation: How can European broadcasters begin to leverage their data in order to make their inventory more addressable and monetisible for advertisers and agencies?

Bobi Carley

Head of Media and Diversity & Inclusion Lead

Martin O'Boyle, Managing Director at Publicis

Martin O'Boyle

Managing Director

Jonathan Lewis, Head of Digital Innovation & Partnerships at Channel 4

Jonathan Lewis

Head of Digital Innovation & Partnerships
Channel 4

Dev Sangan, Capability & Strategy Director at Sky Media

Dev Sangan

Capability & Strategy Director
Sky Media

Lara Izlan, Director, Advertising Data & Analytics at ITV

Lara Izlan

Director, Advertising Data & Analytics

David Fisher, Vice President, Advanced Advertising at Discovery

David Fisher

Vice President, Advanced Advertising

11:50 am - 12:15 pm INTERVIEW: How Magazine group Immediate Media's journey is carving out a strong offer for the buy-side without relying on third-party cookies at all

Aarti Suri

Senior Customer Success Manager

James Florence

Head of Programmatic Strategy
Immediate Media

12:15 pm - 12:30 pm CASE STUDY: Hosted by Adform

12:30 pm - 1:30 pm Lunch Break

Ad Verification & Brand Safety

1:30 pm - 1:55 pm CASE STUDY: Lead by Neustar

1:55 pm - 2:25 pm CASE STUDY: Supercharging your path to the best supply

Cadi Jones, Commercial Director, EMEA at Beeswax

Cadi Jones

Commercial Director, EMEA

2:25 pm - 2:50 pm CASE STUDY: Context Matters: Living in a Privacy-Friendly World

Given the onset of privacy regulations, such as GDPR and CCPA, and most browsers sunsetting third-party cookies, the industry is finding new alternatives to third-party audience targeting. While this presents its share of growing pains, most advertisers are pivoting toward privacy-friendly solutions that do not rely on personally identifiable information — which is a win for everyone. This session will explore how new technologies like semantic science and ontology are powering sophisticated contextual strategies that go beyond traditional keyword lists. We’ll discuss innovative approaches advertisers can take to ensure they’re still delivering KPIs in a post-cookie world.

Steve Mougis, SVP of Programmatic Sales at DoubleVerify

Steve Mougis

SVP of Programmatic Sales

End of the conference