Sophie Strong

Sophie Strong is Managing Partner of Media Experience at PHD UK. She has worked in digital media for over a decade, spanning areas such as social, programmatic, and broader digital planning. She is responsible for a range of areas including the development of third-party cookieless solutions as well as digital transformation journeys for clients, with a focus on platforms, data and technology. Her client experience spans a number of verticals including Telco, retail, entertainment, fashion, auto travel and finance; covering both brand and performance media. Including clients such as Vodafone, Morrisons, Eurostar and Nationwide Building Society. Sophie has driven step-change which has been recognised at an industry level with award wins for integrated performance, research initiatives, social, programmatic, and technology. She was also awarded Media Week’s 30 under 30 in 2018. Sophie is also a monthly columnist for New Digital Age and sits on the IPA Digital Media Group.