Programmatic Pioneers Summit 2024
22 - 23 May, 2024
The Hurlingham Club, London
CONFERENCE DAY ONE – WEDNESDAY, 22ND MAY 2024
7:45 - 8:30
Registration & Welcome Coffee
8:30 - 8:40
Welcome Remarks: Flora Pleguezuelos, Content Director, WBR
8:40 - 9:00
Chairperson’s Opening Address:
Trish Lynch -
UN Moderator,
MC/News Anchor
BETTING BIG ON TOMORROW’S MEDIA BRIGHT SPOTS
9:00 - 9:20
GLOBAL MEDIA KEYNOTE: Navigating new global media trends: How to manage the impact of shifting customer behaviours, new digital innovations and sustainability initiatives on your media and programmatic strategy to drive greater business impact
Sharannath Mohanram -
Chief Commercial Officer,
EveryWatch
BEYOND COOKIES: PROGRAMMATIC’S NEW RECIPE
9:20 - 10:00
ALL-STAR PANEL DISCUSSION: Creating Universal Alternatives for Advertising: What are the superior alternatives to third party cookies that provide empirical effectiveness measurement across the media spectrum and an optimal sales impact?
Helen Brooks -
Head of Media, EMEA,
Kimberly-Clark
Alessandro Cusmano -
Head of Paid Media,
HSBC
Christopher Reher -
General Director, Data,
Axel Springer
Nick Welch -
Head of Programmatic, EMEA,
IAS
Nigel Clarkson -
Chief Revenue Officer,
TapTap Digital
10:00 - 10:20
FIRESIDE CHAT: Unlocking Possibilities Outside Cookies: How can you leverage first-party data and data partnerships to gain more accurate customer insights that enable you to better manage the effectiveness of your advertising campaigns?
Patrick Zinga -
Digital Media, Data & Martech Lead,
Heineken
Katya Zapolnova -
Digital Media & Data-Driven Marketing Lead, EMEA,
Mattel
Mauro Figuereido -
Former Director - MarTech & Center of Excellence,
Techcombank
Sarah Robertson -
Director of Product Management Experian Marketing Services,
Experian
10:20 - 10:40
INTERVIEW + Q&A: Investing Smart: As advertising spend is expected grow, where should you allocate your media budget to get the best ROI during uncertain times?
Sir Martin Sorrell -
Executive Chairman,
S4 Capital
Tom Triscari -
Programmatic Economist,
Lemonade Projects
10:40 - 11:20
MORNING COFFEE BREAK
11:20 - 11:40
CLIENT CASE STUDY: Separating signals from noise with AI How can you use predictive modelling to reach audiences in addressability gap world whilst giving marketers the edge in the digital era?
Alex Mills -
Head of Client Partnerships,
Quantcast
Emma Dunford -
Head of Digital & CRM, NOW TV,
Sky
11:40 - 12:00
CLIENT CASE STUDY: Streamlining the cookie-less shift: How can you easily test and scale campaigns against cookie-less targeting to create viable solutions that power advertiser performance and publisher monetization in the new privacy-compliant landscape?
Michael Guzewicz -
VP Strategic Partnerships,
OpenX
CONTEXTUAL ADVERTISING: PRECISION IN TARGETED ADS
12:00 - 12:40
PANEL DISCUSSION WITH INTERACTIVE POLLING: What Was Old Is New Again: How can you embrace innovative contextual strategies and technologies that enable you to better target your audience with personalized messages in a privacy-first era?
Sophie Strong -
Managing Partner, Head of Media Experience,
PHD
Richard Bettinson -
Senior Director; Media & Insights,
Hilton
Niall Moody -
CRO,
Nano Interactive
Mateusz Rumiński -
VP of Product,
PrimeAudience
12:40 - 13:20
PANEL DISCUSSION: Power Your Retail Campaigns: How can you partner with retailers to sync consumer journeys from start to finish to achieve superior measurement capabilities that drive sales?
13:20 - 14:30
Networking Lunch
Tracks
STREAM A - ELEVATING CUSTOMER EXPERIENCE WITH DATA
14:30 - 14:50 FIRESIDE CHAT: How can you leverage existing data cleaning room partnerships that can effectively support measurement in advertising? What are the implications for advertisers? Oliver Shayer - Director, Omnichannel Media, Boots Nadine Warren - Advanced Advertising Manager, ITV
STREAM A - ELEVATING CUSTOMER EXPERIENCE WITH DATA
14:50 - 15:10 CASE STUDY: Staying connected in the cookie-less world: How to achieve optimum marketing performance and return on investment without relying on cookies Andy Houstoun - Chief Commercial Officer, Crimtan
STREAM A - ELEVATING CUSTOMER EXPERIENCE WITH DATA
15:10 - 15:50 PANEL DISCUSSION: How can we integrate a comprehensive measurement and attribution model that precisely traces programmatic across the media mix, ensuring optimal campaign performance in a cookie-less landscape? Dean Robinson - Vice President, Integrated Media (Biddable and Paid), EMEA, JPMorgan Chase & Co. Chris Liversidge - CEO, Corvidae
STREAM A - ELEVATING CUSTOMER EXPERIENCE WITH DATA
15:50 - 16:10 FIRESIDE CHAT: How can we achieve a deeper insight into measuring ad effectiveness that drives more audience engagement and helps craft compelling content that captivates and connects? Jamie Irving - VP Digital Marketing and CRM, Pentland Brands Jesús Sancho Cubino - Head of Retail Media - Carrefour Links Spain, Carrefour Richard Turnbull - General Manager UK, Adsquare
STREAM B - NEXT-GEN DISTRIBUTION CHANNELS
14:30 - 15:10 14.30 - 15.10 PANEL DISCUSSION: How can you master the power of Programmatic Video, Audio and CTV securing targeted outreach, enhanced multi-channel impact and data-driven insights Charel Schmit - Programmatic Manager Europe, Mars Rafael Aquino - Head of Ad-Tech & Activation, L’Oreal Rob Petherick - Sales Director, Nexxen Alexandra Wright - Programmatic & Platforms Leader, Channel 4 Nicolas Elshout - Manager Digital Media, TUI
STREAM B - NEXT-GEN DISTRIBUTION CHANNELS
15:10 - 15:50 15.10 CASE STUDY: Precision in Modern Advertising: How to leverage CTV's accurate targeting, advanced measurement, and dynamic retargeting capabilities beyond traditional TV?Reserved for Azerion
STREAM B - NEXT-GEN DISTRIBUTION CHANNELS
15:30 - 15:50 15.30 FIRESIDE CHAT: How can you finesse your DOOH approach to harness greater reach, enhanced flexibility, and an optimal audience connectionSTREAM B - NEXT-GEN DISTRIBUTION CHANNELS
15:50 - 16:20 INTERVIEW: Navigating the Programmatic Seas: A Lloyd's case study on programmatic exit, lessons learned, and strategic blueprints that a seamless re-entry into programmatic spending Nic Travis - Head of Paid Digital Marketing, Lloyds Banking Group Tom Triscari - Programmatic Economist, Lemonade Projects
STREAM C - WORKSHOP
14:30 - 15:10 14.30 - 15.10 WORKSHOP: Enhancing Customer Engagement in a Cookie-less World: How can you strategically implement Loyalty Programs to boost your first-party data strategy and to reach out your customers at the right place and timeReserved for a Adlook
STREAM C - WORKSHOP
15:30 - 16:10 15.30 - 16.10 WORKSHOP: Mastering Personalized Advertising: How can we dive deeper into audience insights for scaled, personalized advertising?Reserved for Seedtag
16:10 - 16:40
Afternoon Networking Break
NAVIGATING PROGRAMMATIC’S COOKIE-FREE HORIZON
16:40 - 17:20
PANEL DISCUSSION: Programmatic’s Path Forward: Contextual or First Party Data – Which one dominates the future?
Simon Baker -
Global Head of Programmatic,
Bloomberg Media
Natalie Sharoff -
Senior Director, Global Digital Lead,
Mindshare
Oscar López Cuesta -
Head of Audience & Martech,
Orange
BEER AND BUBBLES DRILL-DOWN ROUNDTABLES
17:20 - 17:50
BEERS & BUBBLES ROUNDTABLES
Teresa Fusaro -
Global Director IT&D, Media & Advertising, Marketing & eRB,
Reckitt
Lea Conti-Fabra -
Manager, Programmatic Strategy,
Tripadvisor
Dane Buchanan -
Chief Data Officer,
M&C Saatchi Performance
Katya Zapolnova -
Digital Media & Data-Driven Marketing Lead, EMEA,
Mattel
Sophie Toth -
Programmatic Partnership Manage,
Viber Rakuten
Alexandra Wright -
Programmatic & Platforms Leader,
Channel 4
Jingying Liu -
Head of Global Media Trading,
Reckit
David Pereira Santos -
Head of Digital Marketing,
Vodafone
Roundtable 1: How can we refine transparency across the programmatic supply chain to obtain more productive investments that improve efficiency and effectiveness?
Teresa Fusaro, Global Director IT&D, Media & Advertising, Marketing & eRB, Reckitt
Roundtable 2: What are the most innovative sustainability initiatives that drive systemic reduction of carbon emissions and create a more responsible ad ecosystem?
Lea Conti-Fabra, Manager, Programmatic Strategy, TripAdvisor.com
Roundtable 3: Navigating the 'Pandora's Box': How can you integrate AI into creative processes to improve time efficiency and where do we see its limitations?
Dane Buchanan, Chief Data Officer, M&C Saatchi Performance
Roundtable 4: How can we persuade senior leadership to commit to invest in innovative technologies amidst economic challenges?
Katya Zapolnova, Digital Media & Data-Driven Marketing Lead, EMEA, Mattel
Roundtable 5: Unified DOOH Metrics: How can we create a standardised industry approach to measurement in DOOH that helps delivering brand and performance goals?
Roundtable 6: How can we build a culture of mutual trust in programmatic and strike a balance between personalization and privacy?
Sophie Toth, Programmatic Partnership Manager, Viber Rakuten
Roundtable 7: How can we understand and adopt new campaign performance metrics such as CPM when these are introduced in inconsistent ways whilst ensuring consistency and clarity in measurement?
Alex Wright, Programmatic & Platform Leader, Channel 4
Roundtable 8: Thriving in an Era where Maximizing Efficiency and Minimizing Waste is Paramount: How can you ensure that your omni-channel campaign stand-out from the crowd?
Jingying Liu, Head of Global Media Trading, Reckitt
Roundtable 9: How can you make informed strategic decisions on SSPs and DSPs investment for enhanced Ad efficiency, superior performance, and a sustainable competitive advantage in the digital landscape?
Dan Garzon, Programmatic Business Unit Director, Prisma Media
Roundtable 10: How to take your in-house media model to the next level to enhance your cross-channel marketing strategy
David Pereira Santos, Head of Digital Marketing, Vodafone
17:50 - 17:55
Chairperson’s closing remarks
Trish Lynch -
UN Moderator,
MC/News Anchor
17:55 - 18:55
Fairground Drinks Reception
Fairground Drinks Reception
Join us outside on the Palm Court Terrace at the Programmatic Pioneers Fairground, where you can take part in our classic fairground games like the ring toss and tin can alley or see if you can beat the buzz wire and compete for prizes!
CLASSIC FAIRGROUND GAMES
Test your skill and luck at our enchanting ring
toss, try your hand at the tricky tin can alley, and relive the joy of childhood with
our nostalgic games.
BEAT THE BUZZ WIRE CHALLENGE
Think you've got steady hands and nerves
of steel? Take on the buzz wire challenge and compete for fantastic prizes!
FAIR STOOLS
Unwind and enjoy the carnival atmosphere
with our fair stools.
PRIZES GALORE
Top performers in the games and challenges
stand a chance to win exciting prizes!