Programmatic Pioneers Summit 2025
05 - 06 June, 2025
Convene, 155 Bishopsgate, London
Main Day 1 | 5th June
7:45 am - 8:30 am
Registration & Welcome Coffee
8:30 am - 8:40 am
Welcome Remarks: Flora Pleguezuelos, Content Director, WBR
8:40 am - 9:00 am
Chairperson’s Opening Address
EVOLVING YOUR PROGRAMMATIC STRATEGY
9:00 am - 9:20 am
OPENING KEYNOTE: Crafting a future-proof Programmatic strategy: How can you leverage first-party data, e-commerce and AI buying to sharpen your performance and fuel successful programmatic campaigns in today’s dynamic landscape?
Dinesh Deva -
Vice President of Advertising,
Zalando
A COOKIE-DIMINISHED WORLD
9:20 am - 10:00 am
ALL-STAR PANEL DISCUSSION: Decoding the cookie demise: How does Google’s latest update impact the industry’s global outlook, and what are the top alternatives to third-party cookies that can enhance your measurement accuracy and boost campaign performance?
Alessandro Cusmano -
Head of Paid Media,
HSBC
Benoit Cacheux -
Global Chief Digital Officer,
Zenith
Claire Gibbs -
Media Strategy & Planning Director EMEA,
Hilton
David Wreford-Glanvill -
Head of Paid Media – Europe,
BYD
10:00 am - 10:20 am
CLIENT CASE STUDY: Unlocking your advertising potential: How to harness consumer data without cookies to reach untapped audiences, improve campaign efficiency and lower CPA?
10:20 am - 11:00 am
Morning Coffee Break
CONTEXTUAL: THE COOKIE-LESS AD GAME CHANGER
11:00 am - 11:20 am
FIRESIDE CHAT: Maximising contextual engagement: How can you use contextual advertising technologies to boost audience interaction and enhance attentiveness, achieving peak receptivity in your campaigns—all without relying on third-party cookies?
Efthymios Psaraftis -
Global Audience Strategy Manager,
Kenvue
Ingo Schwab -
Head of Media Digitization,
Deutsche Telekom
Rolf Thomke -
Head of Digital Distribution Europe,
Singapore Airlines
11:20 am - 11:40 am
CLIENT CASE STUDY: AI breakthrough in contextual: How to overcome the recency challenge to reach the right audience at the perfect moment whilst instantly targeting relevant ad placements in a privacy-first era
LEVERAGING FIRST PARTY DATA
11:40 am - 12:20 pm
PANEL DISCUSSION: Maximising data potential: How can you activate your first-party data and focus on accurate identity resolutions to create highly targeted campaigns across all your advertising channels?
Oscar Lopez Cuesta -
Digital Marketing Lead,
BBVA
Ailen Anivole -
Head of Precision Marketing,
Diageo
Hazem el Taha -
Global Head of Marketing Technology, WPB,
HSBC
Luke Blackburn -
Head of Digital Media & Technology,
PepsiCo
12:20 pm - 12:40 pm
CLIENT CASE STUDY: Reaching your audience: How to integrate diverse data sources - smart data, geo data and industry data insights - into AI-driven targeting models to connect with the right audience at the perfect moment without relying on IDs
DRILL-DOWN ROUNDTABLES
12:40 pm - 1:10 pm
Roundtable 1: What is the impact of AI on media planning and buying and SEO, and how can you adapt and capitalise on this revolutionised technology?
Katherine le Ruez -
Director of Digital,
The Guardian
12:40 pm - 1:10 pm
Roundtable 2: How can the industry develop standardised brand safety measurement solutions to enhance transparency, improve effectiveness, and bridge the gap between solution providers?
Katya Zapolnova -
Digital Media & Data-Driven Marketing Lead, EMEA,
Mattel
12:40 pm - 1:10 pm
Roundtable 3: How the rapid growth of mobile gaming is reshaping the programmatic advertising landscape and what are the best industry practices to leverage it in both gaming experiences and targeted ad campaigns?
12:40 pm - 1:10 pm
Roundtable 4: How accurately can attribution help you optimise, inform, and enhance the performance of your programmatic marketing campaigns?
12:40 pm - 1:10 pm
Roundtable 5: What are the best industry practices to deliver a consistent message across different devices whilst maintaining privacy?
12:40 pm - 1:10 pm
Roundtable 6: What emerging technologies should you be investing into to further enhance campaign precision and scalability of trade desks?
12:40 pm - 1:10 pm
Roundtable 7: What are the opportunities to unlocking new media buying and evolving TV trading strategies?
12:40 pm - 1:10 pm
Roundtable 8: How can we drive collaboration in the industry to find identity-based solutions that drive ad campaign optimisation and maximise revenue without relying on cookies?
Dean Robinson -
VP, EMEA Integrated Media,
JP Morgan Chase & Co
12:40 pm - 1:10 pm
Roundtable 9: How can we harness contextual targeting and AI-driven insights to deliver personalised marketing, while navigating reduced access to third-party data and adhering to stricter privacy regulations?
Cemil Toksöz -
Product Line Director, Media and Adtech, IT & Digital,
Reckitt
Cemil Toksöz
Product Line Director, Media and Adtech, IT & DigitalReckitt
12:40 pm - 1:10 pm
Roundtable 10: What are the best approaches to ensure high-quality placements on your programmatic CTV campaigns in the current fragmented media landscape?
1:10 pm - 2:10 pm
Networking Lunch
1:10 pm - 2:10 pm
LUNCH WORKSHOP: Simplifying attention measurement: How can you reliably measure campaign attention to optimising both creative performance and media spend?
STREAM A: DATA AS A FORCE FOR REACH AND SCALE
2:10 pm - 2:30 pm CASE STUDY: Bridging data gaps: How to cultivate new data partnerships to bridge the addressability gap and enhance insights for smarter decision-making insights and decision-making Richard Smoorenburg - Managing Director EMEA - Data and Digital Media, MonksRichard Smoorenburg
Managing Director EMEA - Data and Digital MediaMonks
STREAM A: DATA AS A FORCE FOR REACH AND SCALE
2:30 pm - 2:50 pm CASE STUDY: AI-driven creative personalisation: How to implement a first-party data approach and leverage AI to boost creativity and deliver more personalised campaigns at scale Muhammad Azka - Client Director, Vinted
STREAM B: EXPANDING CHANNEL REACH
2:10 pm - 2:30 pm FIRESIDE CHAT: Optimizing multichannel: How can you harness Audio, Video, and CTV and implement multichannel strategies to drive refined outcomes and gain data-driven insights? Rafael Aquino - Head of Ad-Tech & Activation, L’Oreal Tarek Nammour - Digital Media Specialist, JUST EAT Takeaway.com Willis Annison - Business Director, All Response Media
STREAM B: EXPANDING CHANNEL REACH
2:30 pm - 2:50 pm FIRESIDE CHAT: Expanding media reach: How can you adopt new distribution channels to enhance your current media strategy and reach incremental audiences at scale? Nicolas Elshout - Manager Digital Media, TUI Bukola Odunaiya - Senior Integrated Campaigns Manager, Expedia Group Charel Schmit - Biddable Media Lead, Mars
STREAM C: WORKSHOPS
2:10 pm - 2:50 pm WORKSHOP: Automating your cookie-less targeting: How can you leverage generative AI to enhance the accuracy of your targeting and ensure a privacy-safe approach?
2:50 pm - 3:20 pm
Afternoon Networking Break
STREAM A: DATA AS A FORCE FOR REACH AND SCALE
3:20 pm - 3:40 pm INTERVIEW: Unlocking your programmatic investment: How can you optimise audience targeting in PMPs for CTV ad buys to enhance attribution and campaign performance? Alex Hodge - Senior Director, Head of Digital Ad Sales & Innovation, Warner Bros. Discovery
STREAM B: EXPANDING CHANNEL REACH
3:20 pm - 3:40 pm CASE STUDY: The rise of programmatic-only DOOH: How can you optimize your DOOH strategy to enhance your ad campaign performance and brand building?STREAM C: WORKSHOPS
3:20 pm - 4:00 pm WORKSHOP: Meeting your CTV audiences: How can you harness the power of AI to develop sophisticated targeting strategies whilst optimising attention and performance in your CTV campaigns?STREAM A: GAME-CHANGER PROGRAMMATIC
3:40 pm - 4:00 pm FIRESIDE CHAT: Monetizing gaming: How can you create interactive experiences with your target audience in-gaming to monetise this new source of programmatic inventory? Kareem Ameen - Head of Programmatic User Acquistion, Better CollectiveKareem Ameen
Head of Programmatic User AcquistionBetter Collective
STREAM B: GAINING CROSS-MEDIA MEASUREMENT
3:40 pm - 4:00 pm FIRESIDE CHAT: Bridging the gap between offline and online: How to eliminate waste across your media investments with deduplicated reach and frequency to improve media effectiveness?OXFORD-STYLE DEBATE
4:00 pm - 4:30 pm
OXFORD STYLE DEBATE: AI can enhance creative quality in programmatic ad campaigns - FOR AND AGAINST
Shula Sinclair -
Global Chief Strategy Officer,
T&PM
FOR: AI optimises creativity by personalising content and delivering data-driven insights in programmatic ad campaigns
AGAINST: AI will only make things worse by over-relying on micro-personalisation, leading to fragmented and less cohesive creative
A PRIVACY CERTIFICATION FOR DIGITAL ADVERTISING
4:30 pm - 4:50 pm
REGULATORY FIRESIDE CHAT: Building trust and efficiency: How is the industry collaborating to develop the world’s first regulator-approved privacy certification for digital advertising, aimed at promoting regulatory guidance and reduced market uncertainty?
4:50 pm - 4:55 pm
Chairperson’s Closing Remarks
4:55 pm - 6:00 pm
DRINKS RECEPTION: GAME SET MATCH