Programmatic Pioneers Summit EU 2020
03 - 04 November, 2020
ETC Houndsditch, London
3rd November Main Conference – Day One
7:45 am - 9:00 am Registration and Networking Lunch
9:00 am - 9:20 am HEAD OF MEDIA KEYNOTE: Programmatic branding in a cookie-less world: How the digital ecosystem needs to find new ways of reinventing itself!
9:20 am - 9:40 am GLOBAL BRAND KEYNOTE: A step-by-step guide to in-house success: How Disneyland built its own programmatic capabilities to deliver a winning marketing strategy
Navigating A Privacy First World
9:40 am - 10:00 am OPENING CEO KEYNOTE INTERVIEW: How can you navigate the cookie-less era to build a winning data strategy for programmatic success?
· Navigating the data privacy landscape: How can the industry ensure respect for internet users’ legal rights using a system that still enables revenue for publishers and audiences for advertisers?
· How can the industry guarantee that the information provided to both consumers and organisations participating in real time bidding (RTB) is accurate and gives them visibility over the lineage of their data?
· How to tackle the lack of standard practice in the industry when a bid request data is shared, secured and deleted across the data supply chain
10:00 am - 10:40 am ALL-STAR PANEL WITH LIVE AUDIENCE POLLING: Adapting to a post-intelligent tracking prevention (ITP) landscape: How can you navigate a privacy-first world and tackle cookie-related challenges to future-proof your programmatic capabilities?
10:40 am - 11:20 am Morning Networking Break/Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
Controlling Your Own Optimisation
11:20 am - 11:40 am SOPHISTICATED PROGRAMMATIC CASE STUDY: How to leverage a customised real-time bidder to transform your programmatic strategy into a scalable media channel that allows you to break free of the traditional DSP limitations
11:40 am - 12:20 pm DIGITAL SAFETY PANEL WITH LIVE AUDIENCE POLLING: How can the industry use collective power to redefine global advertising based on trust, transparency and efficiency to significantly improve the health of the media ecosystem?
12:20 pm - 12:40 pm ATTRIBUTION PIONEERS CASE STUDY: How to grow your digital visibility by reducing campaign costs year-on-year to maximise online sales at an ROI of 18:1
12:40 pm - 1:00 pm ICO KEYNOTE: Navigating the data privacy landscape: How can the industry ensure respect for internet users’ legal rights using a system that still enables revenue for publishers and audiences for advertisers?
1:00 pm - 2:30 pm Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers
1:00 pm - 2:30 pm Private Masterclass
Hosted by Adform
1:00 pm - 2:30 pm Private Masterclass
Hosted by Queryclick
STREAM A Embracing Omnichannel & Cross-Selling Engagement
2:30 pm - 2:50 pm GLOBAL BRAND CASE STUDY: How to collect and align data from multiple digital channels to create a holistic customer map and deliver more accurate audience segmentationSTREAM A Embracing Omnichannel & Cross-Selling Engagement
2:50 pm - 3:10 pm CASE STUDY:STREAM A Embracing Omnichannel & Cross-Selling Engagement
3:10 pm - 3:30 pm CASE STUDY: In to the great beyond: What data-driven tactics and metrics matter most in a cookieless future?STREAM A Embracing Omnichannel & Cross-Selling Engagement
3:30 pm - 4:10 pm PANEL DISCUSSION: Tackling data collection and attribution issues: How can you develop a multi-touch attribution model to effectively track the whole user journey and optimise previously ignored areas?
STREAM B Understanding Supply Path Optimisation (SPO)
2:30 pm - 3:10 pm SPO PANEL DISCUSSION: How can you use SPO as a mechanism to reclaim control across multiple areas in the supply chain to choose the best path towards a desired impression?STREAM B Understanding Supply Path Optimisation (SPO)
2:50 pm - 3:10 pm CASE STUDY: SPOSTREAM B Understanding Supply Path Optimisation (SPO)
3:20 pm - 4:15 pm WORKSHOP:Senior Representative, Quantcast
STREAM C Interactive Workshops
2:30 pm - 3:20 pm IN-HOUSE WORKSHOP: In-house programmatic is still key for brands: How to get the right amount of control without having the full controlSTREAM C Interactive Workshops
3:20 pm - 4:15 pm WORKSHOP: How to use Machine Learning and automation to gain real-time customer profiles and leverage them live for each ad campaign to drive greater results4:10 pm - 4:40 pm Afternoon Networking Break/Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers
Building A Digital Transformation Culture
4:40 pm - 5:00 pm INSPIRATIONAL GUEST SPEAKER: What’s going on in the world of millennials? And who (and what) are Gen Z?
5:00 pm - 5:20 pm INNOVATION CASE STUDY: Defining the formula for innovation success: How to upgrade your digital infrastructure and make it more agile and scalable to best respond to new opportunities in the current complex advertising ecosystem
5:20 pm - 5:40 pm AI EMPOWERMENT CASE STUDY: How programmatic can unlock the power of AI to help advertiser in their media decisions and lead to an increase in marketing
5:40 pm - 6:20 pm OXFORD STYLE DEBATE: Agree/Disagree - With the emergence of Amazon, 2020 will be the year that advertisers will need to look beyond the “Walled Gardens” for new partnerships
AGREE: Konrad Dobschuetz, Commercial Director, Pfizer
DISAGREE: Schwab Ingo, Head of Media Digitalization, Deutsche Telekom
