Day 1 | 2nd June 2026

Day 1 | 2nd June 2026 Day 2 | 3rd June 2026
+ Show All Session Details

8:00 am - 8:45 am Registration & Welcome Coffee

8:45 am - 8:50 am Welcome Remarks: Rochelle Samuel, Senior Conference Editor, WBR

8:50 am - 9:00 am Chairperson’s Opening Address

Adapting To A Rapidly-Evolving Programmatic Landscape

9:00 am - 9:20 am Opening Keynote: Harnessing the Next Wave of Programmatic Innovation: How to Open the Doors to Smarter, More Engaging Campaigns That Drive Unprecedented Growth

  • Driving Smarter Decisions with AI: Harnessing intelligence and automating processes to stay ahead of the competition.
  • Unlocking the Power of First-Party Data: Activating privacy-safe insights to build precision, relevance, and trust.
  • Measuring What Matters Most: Implementing transparent, compliant frameworks to deliver actionable performance clarity. 

Embracing Agentic AI with Agility

9:20 am - 9:40 am Fireside Chat: Adopting Agentic AI: How Can You Transform your Programmatic Efficiency and Build a More Sustainable, Transparent Future?

  • Automating Planning and Optimisation: Using AI agents and simplified UIs to streamline setup, reduce manual work, and minimise offshore dependencies: Shaping Responsible Media Activation
  • Leveraging Agentic AI to drive more sustainable, transparent, and accountable campaign outcomes.
  • Maximising Efficiency and Consistency: Measuring gains in efficiency, resourcing, and reliability, even under tight programmatic budgets. 

Making First-Party Data Work Harder

9:40 am - 10:10 am Panel Discussion: Unlocking the Full Value of First-Party Data: How can you Activate Insights to Optimise Bidding, Maximise Campaign Performance and Ensure Compliance?

  • Activating First-Party Data: Exploring how brands are leveraging their own data to drive smarter campaigns.
  • Integrating Data into AI Models: Applying practical methods to train AI while meeting privacy and compliance standards.
  • Optimising Campaign Performance: Using seamless audience insights to enhance bidding strategies and overall campaign outcomes. 

10:10 am - 11:10 am MORNING COFFEE BREAK

11:10 am - 11:50 am Panel Discussion: First-Party Data in Action: How Can You Build Privacy-Focused Strategies to Transform Your Campaign Planning, Drive Monetisation and Deliver Measurable Outcomes?

  • Developing Privacy-First Strategies: Designing first-party data approaches that respect user privacy while powering insights.
  • Integrating Data into Campaign Planning: Using audience intelligence to optimise targeting, creative, and media decisions.
  • Driving Monetisation and Performance: Leveraging first-party data to enhance ROI and deliver measurable business outcomes. 

11:50 am - 12:10 pm Case Study: Led By Experian

Turning CTV, DOOH, Audio, and Display into Engines of Growth

12:10 pm - 12:40 pm Panel Discussion: Prioritising Channel Investment: How Can You Maximise Audience Engagement Across CTV, DOOH, Audio and Display Unlock Growth?

  • Assessing Channel Evolution: Reviewing how CTV, DOOH, Audio, and Display have evolved and identifying where to prioritise investment.
  • Advancing Data, Targeting and Creative: Leveraging improved capabilities to expand reach and deepen audience engagement.
  • Integrating Measurement and Planning: Clarifying attribution and cross-channel strategies to seamlessly include emerging channels. 

Telling Apart Genuine Innovation from Automated Repetition

12:40 pm - 1:00 pm Case Study: Led by Blis

ROUNDTABLE SERIES

1:00 pm - 1:40 pm Roundtable 1: Reshaping Media Jobs and Margins with Agentic AI

Exploring how AI agents will transform workflows, roles, and profitability in media operations. 

1:00 pm - 1:40 pm Roundtable 2: Rethinking Programmatic Measurement

Questioning why we measure programmatic like a channel and how to better capture its true impact. 

1:00 pm - 1:40 pm Roundtable 3: Prioritising Programmatic Budget Allocation

Identifying emerging opportunities and optimising spend for maximum growth and engagement. 

1:00 pm - 1:40 pm Roundtable 4: Evaluating Curation and Signal Platforms

Determining whether these platforms represent genuine progress or simply add new middlemen. 

1:00 pm - 1:40 pm Roundtable 5: Leveraging Data Clean Rooms for Trust and Collaboration

Balancing privacy, consent, and performance to unlock safe, effective data partnerships. 

1:00 pm - 1:40 pm Roundtable 6: Structuring Publisher-Advertiser Deals

Reducing middlemen while preserving the strategic value of SSP/DSP partnerships. 

1:00 pm - 1:40 pm Roundtable 7: Spotting Genuine AI Innovation in DSPs

Avoiding recycled technology and identifying tools that deliver real competitive advantage. 

1:00 pm - 1:40 pm Roundtable 8: Defining ‘Good’ Attribution in 2026

De-duping conversions and measuring campaign impact accurately across evolving channels. 

1:00 pm - 1:40 pm Roundtable 9: Evaluating Emerging Tech Vendors

Separating hype from reality and ensuring accountability in programmatic delivery. 

1:00 pm - 1:40 pm Roundtable 10: Overcoming Measurement Gaps in CTV, Digital Audio and DOOH

Leveraging accurate insights to unlock real investment opportunities and driving channel growth. 

1:40 pm - 2:40 pm Networking Lunch