Programmatic Pioneers Summit EU 2020

03 - 05 November, 2020

Online

3rd November Main Conference – Day One

Navigating A Privacy First World

9:55 am - 10:00 am Welcome Address: Gabriela Garay , Content Director, Programmatic Pioneers 2020

10:00 am - 10:25 am OPENING CEO KEYNOTE: How can you navigate the cookie-less era to build a winning data strategy for programmatic success?

This session will examine the seismic impact of increased regulation, browser changes and failing metrics on the programmatic landscape, and highlight what this means for the primary constituents in the programmatic chain; the advertiser, the publisher and the consumer.

Damon Reeve, CEO at The Ozone Project

Damon Reeve

CEO
The Ozone Project

Ben Hancock, Global Head of Programmatic at CNN International

Ben Hancock

Global Head of Programmatic
CNN International

Karen Eccles, Director, Commercial Innovation at Telegraph

Karen Eccles

Director, Commercial Innovation
Telegraph

Stephen Chester, Director of Media at ISBA

Stephen Chester

Director of Media
ISBA

Janaka Atugoda

Director, EMEA Data Strategy & Analytics
Johnson & Johnson

Justyn Lucas, Global Head of Programmatic & Adtech at Philip Morris International

Justyn Lucas

Global Head of Programmatic & Adtech
Philip Morris International

11:00 am - 11:25 am INTERVIEW: How can you truly take control of your data and technology in your programmatic media buying strategy to achieve greater transparency and ROI?

Sylvain Weill, Media & Programmatic Services Lead, Europe at Accenture Interactive

Sylvain Weill

Media & Programmatic Services Lead, Europe
Accenture Interactive

Angel Canovas, Global Director Digital Strategy at BBVA

Angel Canovas

Global Director Digital Strategy
BBVA

11:25 am - 11:45 am FIRESIDE CHAT: Is EMEA ready to lead the world into the identity-constrained future?

Digital marketers in EMEA are leading the evolution of data driven advertising in to the unknown realm of the identity constrained future. Post GDPR and pre-Chrome cookie deprecation, marketers need to rethink their data strategies while maintaining efficiency and performance of their digital investment. But necessity is the mother of invention, and the question now becomes how we’ll rise to the occasion to lead the world into the ID-constrained future that’s fast approaching.

Matt Bennathan

Senior Director, International Data and Distribution, EMEA
ODC

11:45 am - 12:15 pm DIGITAL MEDIA TRANSFORMATION PANEL: How can brands transform their operating model to get more trust, transparency and efficiency whilst improving the health of the media ecosystem?

By getting closer to their media buying, brands can better manage the effect of their ad spend on customers, platforms and publishers. By getting this visibility of the supply chain, brands can also make sure they receive value for their spend whilst rewarding the partners providing this value. This session will talk about how brands can change their operating model to both maximise media buying efficiency and help protect the wider ecosystem.

Dan Larden

Managing Partner, Product and Partnerships
Infectious Media

Richard Brooke, Global Media Operations Director at Unilever

Richard Brooke

Global Media Operations Director
Unilever

Emily Roberts, Head of Programmatic Trading EMEA at BBC

Emily Roberts

Head of Programmatic Trading EMEA
BBC

Bedir Aydemir

Head of Audience and Data
News UK

Anthony Hymes, Head of Digital Media at Shiseido

Anthony Hymes

Head of Digital Media
Shiseido

12:40 pm - 1:30 pm Lunch Break


Embracing Omnichannel & Cross-Selling Engagement

1:30 pm - 1:55 pm CASE STUDY: In to the great beyond: What data-driven tactics and metrics matter most in a cookieless future?

1:55 pm - 2:15 pm CASE STUDY: Consent, Preferences and Trust: How to Win in a Cross-Device World: Have you started reading content on your phone, then jumped to your desktop to finish the article, and got prompted with the same pop-up asking about consent? In an ideal world, to provide a unified experience across devices, consent and preferences should be synced.


Ethan Sailers, Marketing Solutions Engineer at OneTrust PreferenceChoice

Ethan Sailers

Marketing Solutions Engineer
OneTrust PreferenceChoice

2:15 pm - 2:45 pm PANEL DISCUSSION: Tackling data collection and attribution issues: How can you develop a multi-touch attribution model to effectively track the whole user journey and optimise previously ignored areas?

Noemi Nicastro, Head of Programmatic Display at Adidas

Noemi Nicastro

Head of Programmatic Display
Adidas

Dean Robinson, Programmatic Lead, Marketing at William Hill

Dean Robinson

Programmatic Lead, Marketing
William Hill

2:45 pm - 3:10 pm CASE STUDY: SPO - Lead by QueryClick

3:10 pm - 3:30 pm CASE STUDY: Collective Protection: Fighting Fraud Together 10 Trillion Times a Week

White Ops CMO Dan Lowden shares a unique approach to fighting advertising fraud more than 10 Trillion times a week through ‘Collective Protection. Protecting Marketing, Media & Programmatic advertisers from fraud and abuse requires a unique approach as cybercriminals are stealing billions of dollars from advertising budgets and impacting the customer experience. The only way to win this war is by more organizations working together through, creating greater visibility into the behavior of adversaries and enabling faster innovation by learning and adapting quickly to protect customers and the ecosystem as a whole. Attend this session to hear real cases studies and to see first hand how ‘Collective Protection” is stopping fraud and helping bring trust and integrity to the digital advertising ecosystem. 

Dan Lowden, CMO at WhiteOps

Dan Lowden

CMO
WhiteOps