Programmatic Pioneers Flagship Virtual Summit
25 - 27 May, 2021
Online
Day One – 25th May
*Times in CET*
9:30 am - 9:45 am Welcome Address: Gabriela Garay , Content Director, Programmatic Pioneers 2021
Assessing The Future of the Advertising Landscape
9:45 am - 10:25 am OPENING KEYNOTE INTERVIEW: Revealing the major advertising trends: How can you best adapt your programmatic strategy to capitalise on these new marketing opportunities?
10:25 am - 10:45 am KEYNOTE: International programmatic adoption: How Disneyland Paris is increasing programmatic maturity in a multinational environment
10:45 am - 11:00 am PANEL DISCUSSION: How is the marketing landscape evolving post Covid and how can you adapt your programmatic strategy to better target your digital savvy customers on their preferred channels?
11:00 am - 11:25 am INDUSTRY KENOTE:
WHITEOPPS
11:25 am - 11:50 am COFFE BREAK- Virtual Content Hub
11:25 am - 11:50 am VIRTUAL BOADROOM: Leveraging people-based marketing: How to exploit your first-party CRM data to better understand your customers and personalise your marketing across your digital channels Building Better Audience Insights
Building Safe Digital Spaces Together
11:50 am - 12:25 pm INDUSTRY DISCUSSION: How can you better navigate the cookie-less era to build a winning data strategy that accelerates your programmatic success?
12:25 pm - 12:50 pm INDUSTRY PRESENTATION: ADFORM
12:50 pm - 1:10 pm INDUSTRY KENOTE: Planning for Cookieless Advertising
1:10 pm - 1:30 pm Network Lunch Break
*Times in CET*
Rethinking Partnership
1:30 pm - 2:00 pm INTERVIEW: Creating an effective marketing ecosystem: How can the industry better collaborate to deliver on trust, safety and transperancy initiatives and add value to your brands and consumers?
Leveraging Your Customer Data
2:00 pm - 2:25 pm KEYNOTE: Audience First Communications: How can companies develop a virtuous loop, with audience at the core, by better connecting creative and media through technology
2:25 pm - 3:00 pm FIRESIDE CHAT: Seeking clarity with data clean rooms: How can you obtain quality customer data that enables more personalised cross-channel targeting and measurement?
Increasing Your In-House Programmatic Footprint
3:00 pm - 3:25 pm INTERVIEW: In-Housing: How to take advantage of your programmatic across all your digital channels to offer your customers a better user experience
3:25 pm - 4:00 pm INTERACTIVE WORKSHOP: How can you overcome cross device attribution challenges to reap the benefits of the “Measure, Attribute, Act" framework and optimise your global media spend?
3:25 pm - 4:00 pm INTERACTIVE WORKSHOP: Achieveing trust and transparency: Which industry initiatives are making a difference and how can we continue to evolve to bridge the gaps?
ORACLE
