Programmatic Pioneers Summit EU 2020
03 - 05 November, 2020
Online
3rd November Main Conference – Day One
Navigating A Privacy First World
9:55 am - 10:00 am Welcome Address: Gabriela Garay , Content Director, Programmatic Pioneers 2020
10:00 am - 10:25 am OPENING CEO KEYNOTE: How can you navigate the cookie-less era to build a winning data strategy for programmatic success?
This session will examine the seismic impact of increased regulation, browser changes and failing metrics on the programmatic landscape, and highlight what this means for the primary constituents in the programmatic chain; the advertiser, the publisher and the consumer.
10:25 am - 11:00 am ALL-STAR PANEL WITH LIVE AUDIENCE POLLING: How can you navigate a privacy-first world and tackle cookie-related challenges to future-proof your programmatic capabilities?
Ben Hancock Global Head of Programmatic CNN International
Karen Eccles Director, Commercial Innovation Telegraph
Stephen Chester Director of Media ISBA
Janaka Atugoda Director, EMEA Data Strategy & Analytics Johnson & Johnson
Justyn Lucas Global Head of Programmatic & Adtech Philip Morris International
Janaka Atugoda
Director, EMEA Data Strategy & AnalyticsJohnson & Johnson
11:00 am - 11:25 am INTERVIEW: How can you truly take control of your data and technology in your programmatic media buying strategy to achieve greater transparency and ROI?
11:25 am - 11:45 am FIRESIDE CHAT: Is EMEA ready to lead the world into the identity-constrained future?
Digital marketers in EMEA are leading the evolution of data driven advertising in to the unknown realm of the identity constrained future. Post GDPR and pre-Chrome cookie deprecation, marketers need to rethink their data strategies while maintaining efficiency and performance of their digital investment. But necessity is the mother of invention, and the question now becomes how we’ll rise to the occasion to lead the world into the ID-constrained future that’s fast approaching.
Matt Bennathan
Senior Director, International Data and Distribution, EMEAODC
11:45 am - 12:15 pm DIGITAL MEDIA TRANSFORMATION PANEL: How can brands transform their operating model to get more trust, transparency and efficiency whilst improving the health of the media ecosystem?
By getting closer to their media buying, brands can better manage the effect of their ad spend on customers, platforms and publishers. By getting this visibility of the supply chain, brands can also make sure they receive value for their spend whilst rewarding the partners providing this value. This session will talk about how brands can change their operating model to both maximise media buying efficiency and help protect the wider ecosystem.
Dan Larden
Managing Partner, Product and PartnershipsInfectious Media
Bedir Aydemir
Head of Audience and DataNews UK
12:40 pm - 1:30 pm Lunch Break
Embracing Omnichannel & Cross-Selling Engagement
1:30 pm - 1:55 pm CASE STUDY: In to the great beyond: What data-driven tactics and metrics matter most in a cookieless future?
1:55 pm - 2:15 pm CASE STUDY: Consent, Preferences and Trust: How to Win in a Cross-Device World: Have you started reading content on your phone, then jumped to your desktop to finish the article, and got prompted with the same pop-up asking about consent? In an ideal world, to provide a unified experience across devices, consent and preferences should be synced.
2:15 pm - 2:45 pm PANEL DISCUSSION: Tackling data collection and attribution issues: How can you develop a multi-touch attribution model to effectively track the whole user journey and optimise previously ignored areas?
2:45 pm - 3:10 pm CASE STUDY: SPO - Lead by QueryClick
3:10 pm - 3:30 pm CASE STUDY: Collective Protection: Fighting Fraud Together 10 Trillion Times a Week
White Ops CMO Dan Lowden shares a unique approach to fighting advertising fraud more than 10 Trillion times a week through ‘Collective Protection. Protecting Marketing, Media & Programmatic advertisers from fraud and abuse requires a unique approach as cybercriminals are stealing billions of dollars from advertising budgets and impacting the customer experience. The only way to win this war is by more organizations working together through, creating greater visibility into the behavior of adversaries and enabling faster innovation by learning and adapting quickly to protect customers and the ecosystem as a whole. Attend this session to hear real cases studies and to see first hand how ‘Collective Protection” is stopping fraud and helping bring trust and integrity to the digital advertising ecosystem.
