Day One – 25th May

*Times in CET*

9:30 am - 9:45 am Welcome Address: Gabriela Garay , Content Director, Programmatic Pioneers 2021

Assessing The Future of the Advertising Landscape

9:45 am - 10:25 am OPENING KEYNOTE INTERVIEW: Revealing the major advertising trends: How can you best adapt your programmatic strategy to capitalise on these new marketing opportunities?

Sir Martin Sorrell, Senior Monk, Founder & Executive Chairman at S4 Capital

Sir Martin Sorrell

Senior Monk, Founder & Executive Chairman
S4 Capital

10:25 am - 10:45 am KEYNOTE: International programmatic adoption: How Disneyland Paris is increasing programmatic maturity in a multinational environment

Stephanie Sabourin, Director, Audience & Media Strategy, Europe at Disneyland Paris

Stephanie Sabourin

Director, Audience & Media Strategy, Europe
Disneyland Paris

10:45 am - 11:00 am PANEL DISCUSSION: How is the marketing landscape evolving post Covid and how can you adapt your programmatic strategy to better target your digital savvy customers on their preferred channels?

Schwab Ingo, Global Head of Media Digitalization at Deutsche Telekom

Schwab Ingo

Global Head of Media Digitalization
Deutsche Telekom

Mazen Mroueh, Global Digital Media & Technology Lead at Friensland Campina

Mazen Mroueh

Global Digital Media & Technology Lead
Friensland Campina

Karin Meraner, Head of Media Lead, DACH at GSK

Karin Meraner

Head of Media Lead, DACH
GSK

11:00 am - 11:25 am INDUSTRY KENOTE:

WHITEOPPS

11:25 am - 11:50 am COFFE BREAK- Virtual Content Hub


11:25 am - 11:50 am VIRTUAL BOADROOM: Leveraging people-based marketing: How to exploit your first-party CRM data to better understand your customers and personalise your marketing across your digital channels Building Better Audience Insights

Building Safe Digital Spaces Together

11:50 am - 12:25 pm INDUSTRY DISCUSSION: How can you better navigate the cookie-less era to build a winning data strategy that accelerates your programmatic success?

AMOBEE

Frédéric Martins, Head of  Media & Programmatic at Europe, ING

Frédéric Martins

Head of Media & Programmatic
Europe, ING

Amelia Carter, Programmatic Specialist at William Hill

Amelia Carter

Programmatic Specialist
William Hill

Niel Bornman, Chief Product & Services Officer at Group M

Niel Bornman

Chief Product & Services Officer
Group M

James Smith, Head of Channel Strategy and Programmatic at Mumsnet

James Smith

Head of Channel Strategy and Programmatic
Mumsnet

12:25 pm - 12:50 pm INDUSTRY PRESENTATION: ADFORM

12:50 pm - 1:10 pm INDUSTRY KENOTE: Planning for Cookieless Advertising

1:10 pm - 1:30 pm Network Lunch Break

*Times in CET*

Rethinking Partnership

1:30 pm - 2:00 pm INTERVIEW: Creating an effective marketing ecosystem: How can the industry better collaborate to deliver on trust, safety and transperancy initiatives and add value to your brands and consumers?

Leveraging Your Customer Data

2:00 pm - 2:25 pm KEYNOTE: Audience First Communications: How can companies develop a virtuous loop, with audience at the core, by better connecting creative and media through technology

Rachel Mervis, Programmatic Lead at Nestle

Rachel Mervis

Programmatic Lead
Nestle

2:25 pm - 3:00 pm FIRESIDE CHAT: Seeking clarity with data clean rooms: How can you obtain quality customer data that enables more personalised cross-channel targeting and measurement?

Ander Lopez Ochoa, Head of Digital & Media,EMEA at Johnson & Johnson

Ander Lopez Ochoa

Head of Digital & Media,EMEA
Johnson & Johnson

Oscar López Cuesta, Head of Audience & Data Management Platform at Orange

Oscar López Cuesta

Head of Audience & Data Management Platform
Orange

Increasing Your In-House Programmatic Footprint

3:00 pm - 3:25 pm INTERVIEW: In-Housing: How to take advantage of your programmatic across all your digital channels to offer your customers a better user experience

Laurens Gunneweg, Product Manager Brand Advertising at Bol.com

Laurens Gunneweg

Product Manager Brand Advertising
Bol.com

3:25 pm - 4:00 pm INTERACTIVE WORKSHOP: How can you overcome cross device attribution challenges to reap the benefits of the “Measure, Attribute, Act" framework and optimise your global media spend?

3:25 pm - 4:00 pm INTERACTIVE WORKSHOP: Achieveing trust and transparency: Which industry initiatives are making a difference and how can we continue to evolve to bridge the gaps?

ORACLE