Sean Betts

Chief Product & Technology Officer Omnicom Media Group

Sean is the Chief Product & Technology Officer of Omnicom Media Group UK (OMG UK), a visionary leader and a passionate advocate of the transformative power of technology. Sean leads the group-wide product and technology strategy and oversees an expansive team dedicated to the development and deployment of transformational products, advanced cloud technology, and innovative operational processes.

Sean is the driving force behind OMG UK’s Artificial Intelligence strategy, leveraging his expertise in product innovation to build cutting-edge generative AI applications. He takes pride in continually pushing the boundaries of what is possible, transforming complex AI concepts into practical business solutions that are integrated into the core of OMG UK’s operations.

Recognising the crucial role of education in AI adoption, Sean places a strong emphasis on fostering a culture of continuous learning across the group. His dedication to AI education is enabling OMG UK to navigate the rapidly evolving technology landscape, driving innovation, and setting new industry standards.

Under his leadership, a group of 150 data scientists, analysts, marketing technologists, data architects, and developers, work in unison to support the four media agencies within OMG UK and their extensive portfolio of 250 clients.