22 - 23 May, 2024
The Hurlingham Club, London
Roundtable 1: How can we refine transparency across the programmatic supply chain to obtain more productive investments that improve efficiency and effectiveness?
Teresa Fusaro, Global Director IT&D, Media & Advertising, Marketing & eRB, Reckitt
Roundtable 2: What are the most innovative sustainability initiatives that drive systemic reduction of carbon emissions and create a more responsible ad ecosystem?
Lea Conti-Fabra, Manager, Programmatic Strategy, TripAdvisor.com
Roundtable 3: Navigating the 'Pandora's Box': How can you integrate AI into creative processes to improve time efficiency and where do we see its limitations?
Dane Buchanan, Chief Data Officer, M&C Saatchi Performance
Roundtable 4: How can we persuade senior leadership to commit to invest in innovative technologies amidst economic challenges?
Katya Zapolnova, Digital Media & Data-Driven Marketing Lead, EMEA, Mattel
Roundtable 5: Unified DOOH Metrics: How can we create a standardised industry approach to measurement in DOOH that helps delivering brand and performance goals?
Roundtable 6: How can we build a culture of mutual trust in programmatic and strike a balance between personalization and privacy?
Sophie Toth, Programmatic Partnership Manager, Viber Rakuten
Roundtable 7: How can we understand and adopt new campaign performance metrics such as CPM when these are introduced in inconsistent ways whilst ensuring consistency and clarity in measurement?
Alex Wright, Programmatic & Platform Leader, Channel 4
Roundtable 8: Thriving in an Era where Maximizing Efficiency and Minimizing Waste is Paramount: How can you ensure that your omni-channel campaign stand-out from the crowd?
Jingying Liu, Head of Global Media Trading, Reckitt
Roundtable 9: How can you make informed strategic decisions on SSPs and DSPs investment for enhanced Ad efficiency, superior performance, and a sustainable competitive advantage in the digital landscape?
Dan Garzon, Programmatic Business Unit Director, Prisma Media
Roundtable 10: How to take your in-house media model to the next level to enhance your cross-channel marketing strategy
David Pereira Santos, Head of Digital Marketing, Vodafone
Roundtable 1: Deciphering the transparency dilemma in the programmatic industry: Is Blockchain the innovative solution we have been awaiting?
Dan Larden, Head of Media, ISBA
Roundtable 2: Assessing benefits vs. risks: Is programmatic outsourcing the right choice for your business?
Ellie Abbott, Performance Marketing Lead, Wild
Roundtable 3: In a business landscape emphasizing brand safety, is it strategic to prioritize direct deals and private marketplaces (PMP) despite their premium cost?
Rosie Phillips, Global Programmatic Sales Lead, Euronews
Roundtable 4: Seizing the publisher gold-mine: Opportunities with first-party data, contextual AI, and rebuilding trust
Sophie Toth, Programmatic Partnership Manager, Viber Rakuten
Sheila Nazir, Senior Digital advertising Operation Manager – Direct/Programmatic and Affiliates, National Rail Enquiries
Roundtable 5: How can you strategically partner with agencies to craft personalized campaigns to elevate your brand presence and drive performance?
David Pereira Santos, Head of Digital Marketing, Vodafone
Check out the incredible speaker line-up to see who will be joining Sophie.
Download The Latest Agenda