Ailen Anivole

Ailen Anivole is the Head of Precision Marketing at Diageo Ireland and a member of Diageo's Digital Leadership Team. She leads data-driven digital marketing activations to enhance business results, inspiring teams to win with the next generation of consumers through personalized, omnichannel consumer journeys. Previously, she was Media Group Director at Procter & Gamble, where she pioneered an in-house media planning model recognized for best-in-class operations in LATAM. With over ten years of experience, Ailen specializes in digital and media strategy planning for iconic CPG brands, focusing on branding, performance, content, and data. She is passionate about leading high-performing teams and driving business growth through digital transformation.