Programmatic Pioneers Summit 2025
05 - 06 June, 2025
Convene, 155 Bishopsgate, London
Day 1 | 25th May 2023
7:45 am - 8:30 am
Registration & Welcome Coffee
8:30 am - 8:40 am
Welcome Remarks: Flora Pleguezuelos, Content Director, WBR
8:40 am - 8:50 am
Chairperson’s Opening Address
Ian Hawkins -
Presenter,
Programmatic Pioneers Summit
MAKING SMART INVESTMENTS
8:50 am - 9:20 am
OPENING KEYNOTE: Leveraging new programmatic trends: How we are adapting our global media strategy to respond to new user-behaviour patterns and tap into new social media, CTV and mobile gaming tech developments
Sir Martin Sorrell -
Founder & Executive Chairman,
Media.Monks
Tom Triscari -
Programmatic Economist,
Lemonade Projects
9:20 am - 10:00 am
ALL-STAR PANEL DISCUSSION: Building a more transparent ecosystem: What steps can we take as an industry to provide more visibility on programmatic spend to enable investments to be made more strategically and achieve the best ROI?
Hedwig Vollers -
Global Senior Director Media & Digital Brand Experience,
Mars Wrigley
Ander Lopez Ochoa -
Head of Digital & Media,EMEA,
Johnson & Johnson
Luke Blackburn -
Senior Digital & Total Connections Planning Manager, Walkers UK,
PepsiCo
James Buckle -
Chief Digital Officer,
PHD
Nick Welch -
Head Of Programmatic Sales,
IAS
10:00 am - 10:20 am
FIRESIDE CHAT: Navigating media inflation: How can you make cost-effective advertising investments to gain incremental reach in a high inflation media environment?
Sascha Knoepfel -
Global Head of Media and Digital, Corporate Director,
Henkel
Khaled Alfangary -
Manager, Client Services,
StackAdapt
UNLOCKING THE POWER OF AI
10:20 am - 10:40 am
FIRESIDE CHAT: Harnessing AI: How can you leverage AI in your performance marketing to optimize efficiency and drive better results in stressful economic times?
Neel Pandya -
CEO EMEA & JAPAC,
Pixis
Miguel Martin -
Head of Digital Marketing,
JOE & THE JUICE
Alessandro Cusmano -
Head of Paid Media,
HSBC
Learn how advanced data analysis and insights optimize targeting, creative and bidding strategies can help you gain a competitive edge in the current environment.
10:40 am - 11:20 am
MORNING COFFEE BREAK
NAVIGATING NEW PRIVACY RULES REPLACING THIRD-PARTY DATA
11:20 am - 12:05 pm
PANEL DISCUSSION: Adapting to a post cookie environment: How can you activate your first-party data and leverage customer behavior and preferences insights to deliver more personalised campaigns?
Dale Fisher-Brown -
Head of Global Display and Social Growth Marketing,
Superbet
Sophie Strong -
Managing Partner, Head of Media Experience,
PHD
Alex Mills -
Head of Client Partnerships,
Quantcast
Thomas Lue Lytzen -
Director of Ad Sales & Tech,
Ekstra Bladet
Peter Mason -
Co-Founder,
Illuma
12:05 pm - 12:25 pm
INTERVIEW: Raising your customer relationship bar: How we enforced a first-party data approach to improve the targeting, measurement and performance of our advertising to drive sales and boost brand loyalty
Patrick Zinga -
Digital Media, Data & Martech Lead,
Heineken
Hayley Pettitt -
Senior Solution Engineer,
OneTrust
LEVERAGING CONTEXTUAL ADVERTISING
12:25 pm - 1:10 pm
INTERACTIVE PANEL DISCUSSION: Breaking through the noise: What are the proven contextual advertising approaches to better capture the attention of your audience and engage them in your campaigns without relying on third-party cookies?
Hamza Ayub -
Chief Marketing Officer,
Dunkin Donuts
Cornelia Villa -
Chief Marketing Officer,
Medwing
Nadim Kabir -
Group Brandformance Lead,
TUI
Hannah O’Neill -
VP Programmatic Demand,
Nano Interactive
Gregor Smith -
Global Advertising Sales Director,
SmartFrame
Elia Niboldi -
Associate Director of Customer Data, EMEA,
Media.Monks
1:10 pm - 1:30 pm
CASE STUDY: Our contextual targeting success story: How to implement contextual advertising to improve your reach with new audiences across multiple channels
Dale Fisher-Brown -
Head of Global Display and Social Growth Marketing,
Superbet
1:30 pm - 2:30 pm
Networking Lunch
TRACK A
2:30 pm - 3:10 pm PANEL DISCUSSION: What are the critical success factors for measuring campaign performance in a cookie-less environment at scale? Arielle Vieira - Partnerships Manager, Global Media Activation, EA Clare O'Brien - Head of Media, Performance & Effectiveness, ISBA Martyn Bentley - Commercial Director, UK, AudienceProject Amelia Waddington - SVP Product, Captify
TRACK A
3:10 pm - 3:30 pm CASE STUDY: Predicting the future: How accurate attribution can optimise, inform and improve the performance of your marketing campaigns Andy Houstoun - Chief Commercial Officer, CrimtanThe biggest problem for every marketer is knowing where to allocate budget to achieve the best results and ROI. And as marketing gets ever more complex, with even more choices of channel, this problem only gets bigger.
In this session, Andy Houstoun, Chief Commercial Officer at Crimtan, explains the role of accurate attribution in planning and optimising your marketing campaigns. Through measuring campaign performance to understanding the market with real-time insights and integrating macroeconomic and behavioural data into your analysis and planning.
Learn how achieving full visibility of your entire lifecycle, from the moment your ads are viewed right through to conversion, can enable you to accurately attribute sales at every stage, helping you achieve best performance and predict future campaign outcomes.
TRACK A
3:30 pm - 4:10 pm PANEL DISCUSSION: How can you best reach customers with a consistent message across different devices whilst complying with privacy requirements? Carlotta Meneghini - Digital Communication & Performance Marketing Manager, Nestlé Nespresso Aoife O’Toole - Global Head of Marketing, Paid Social and Display, Skyscanner Charel Schmit - Programmatic Manager Europe, Pet Nutrition, Mars Theofano Kontogeorgi - Global AdTech Lead & Digital Media, Henkel Ed Lyon - Snr. Director of Global Solutions Consulting, Smartly
TRACK B
2:30 pm - 3:10 pm FIRESIDE CHAT: How programmatic Display, App, Video and Audio can help to drive user acquisition growth Aoife O’Toole - Global Head of Marketing, Paid Social and Display, Skyscanner Ritesh Gohil - Head of Digital, Partner, Mindshare Aimee Fanton - Digital & Media Lead, Diageo Bill Swanson - SVP, EMEA, Connatix Tom Jenen - Chief Revenue Officer, Onetag
TRACK B
3:10 pm - 3:30 pm CASE STUDY: How to optimise your DOOH channel to capitalise on this less intrusive way of reaching your audience at the right location at the right time Diederick Ubels - CEO, Sage+Archer
TRACK B
3:30 pm - 3:50 pm CASE STUDY: How to create interactive ads experience on in-gaming channels to monetise this new source of programmatic inventory and build brand loyalty Ulrich Gilot - Head of Media, Betsson Group
TRACK B
3:50 pm - 4:10 pm CASE STUDY INTERACTIVE: How can you utilize gamified creatives to enhance your brand recall by up to 50% when compared to conventional mobile advertising formats Bharat Sharma - COO, mCanvas
TRACK C - Workshops
2:30 pm - 3:30 pm WORKSHOP: Getting creative to combat ad blindness: how to capture all-important attention in a user-first, ethical way Amy Pearce - Head of Advertising, Wunderkind
TRACK C - Workshops
3:30 pm - 4:10 pm WORKSHOP: How can you plan your overall media mix to exploit the growing full-funnel CTV opportunity at scale? Jayesh Rajdev - Controller of Advanced Advertising, ITV Alex Hodge - Head of Digital Ad Sales & Innovation, Warner Bros. Discovery Justin Pearse - Partner, Bluestripe Media ServicesTV’s ability to drive both short and long term sales is widely known. With the rapid growth of streaming, addressable ad solutions, smarter measurement, and a growing plethora of test/learn opportunities, how can digital marketers best exploit these to drive growth?
4:10 pm - 4:40 pm
Afternoon Networking Break
RETHINKING YOUR D&I STRATEGY
4:40 pm - 5:00 pm
CASE STUDY INTERACTIVE: Equality Boost: How programmatic can help your business to attract diverse talent that deliver a tangible impact on our client’s DE&I strategy
Brantley Graham -
Head of Programmatic,
Totaljobs
5:00 pm - 5:40 pm
PANEL DISCUSSION: Progressing D&I: What steps can our industry take to encourage the introduction and growth of diversity and inclusion initiatives across the programmatic ecosystem to drive greater results with underrepresented employees, suppliers and audiences?
Ritesh Gohil -
Head of Digital, Partner,
Mindshare
Sharmeen Lalani-Fade -
Global Marketing Services Procurement – Online Media & Data,
Bayer
Azad Ali -
Head of Performance Insight,
Spark Foundry
Nathalie Lam -
Head of Global Sponsorship Lead Inclusion & Diversity Brand Transformation,
Philips
Jayesh Rajdev -
Controller of Advanced Advertising,
ITV
Nathalie Lam
Head of Global Sponsorship Lead Inclusion & Diversity Brand TransformationPhilips
A LOOK INTO THE CONTREVERSIAL FUTURE
5:40 pm - 6:00 pm
OXFORD STYLE DEBATE: Google is never going to depreciate the cookie: True or False
Tom Triscari -
Programmatic Economist,
Lemonade Projects
Richard Kramer -
Managing Director,
Arete Research
Chris Liversidge -
Founder & CEO,
Corvidae
6:00 pm - 6:05 pm
Chairperson’s Closing Remarks
Ian Hawkins -
Presenter,
Programmatic Pioneers Summit
6:05 pm - 7:05 pm
Networking Drinks Reception: CASINO & COCKTAIL NIGHT
Wind down after the event with your peers and be transported to the bright lights of Las Vegas to complete your Programmatic Pioneers
experience! Sip on a Martini (or your cocktail of choice!) while you try your luck at one of our casino games and network with other attendees at the conference.