Ed Lyon

Ed Lyon is a seasoned industry professional, with over a decade of experience in digital advertising. He led the programmatic team at Essence, working with customers such as HP Inc, Universal Pictures, Google, and eBay, and was named one of MediaWeek's 30 under 30 in 2016. At Ad-Lib.io, Ed headed the product and engineering teams, helping to lead the business from a startup to its acquisition by Smartly.io in 2022. Upon joining Smartly, Ed oversaw the product integration of Ad-Lib.io, helping to define the vision for the creative product offering, and now leads the global Solutions Consulting team across the Smartly suite of products. He leverages his experience to ensure that the company's capabilities are used to solve customers' problems. Ed is a dynamic leader with a passion for driving innovation and delivering results.