Programmatic Pioneers Summit 2024
22 - 23 May, 2024
The Hurlingham Club, London
Day 2 | 26th May 2023
8:00 am - 8:50 am
Registration & Welcome Coffee
8:50 am - 9:00 am
Chairperson’s Opening Address
Ian Hawkins -
Presenter,
Programmatic Pioneers Summit
PROGRESSING SUSTAINABLE MARKETING
9:00 am - 9:20 am
GLOBAL MEDIA KEYNOTE: Our going green success story: How we adapted our digital advertising approach and established key agency and adtech partnerships to meet our carbon reduction goals
Prasad Ghag -
Global Head Media, Digital & Strategic Planning,
Sanofi
9:20 am - 10:00 am
ALL-STAR PANEL: Building an environmentally friendly ecosystem: How can we as an industry better collaborate on making green programmatic initiatives that reduce carbon emissions more accessible to meet our sustainability goals?
Elen Brown -
Head of Media & Digital,
Nestle
Patrick Zinga -
Digital Media, Data & Martech Lead,
Heineken
Lina Angelides -
Head of Programmatic,
OMD
Eelco Engelkens -
Global Digital and Sustainability Director,
Zenith Media
Matt Green -
Global Media Lead,
World Federation of Advertisers
CAPITALISING ON CTV
10:00 am - 10:25 am
KEYNOTE INTERVIEW WITH CLIENT: TVs Performance Makeover: How can you reach your audience through the adoption of CTV and convert sales across fragmented environments with measurable performance?
Konrad Feldman -
Founder and CEO,
Quantcast
Claire Gibbs -
Senior Media Strategy & Planning Manager EMEA,
Hilton
Alex Mills -
Head of Client Partnerships,
Quantcast
Don't think of television as just brand-awareness anymore! Thanks to CTV, it's now truly performant for marketers. Whether your audience is watching a streaming service on their Smart TV or online video on their tablet, they’re in a digital media environment -- and nothing performs like digital. For the first time ever, thanks to the massive adoption of CTV, advertisers can enjoy previously unimaginable visibility into the consumer journey and targeted engagement from big screen to small screen, to website, app and back again.
10:25 am - 10:55 am
FIRESIDE CHAT: Planning your CTV strategy: How can you choose the right platform for your business to efficiently reach your audience at scale?
Courtney Greenspan -
Head of Ad Operations, North America,
BBC
Alex Hodge -
Head of Digital Ad Sales & Innovation,
Warner Bros. Discovery
Megan Lilley -
Head of Account Management, EMEA,
Index Exchange
Martin O'Boyle -
Strategic Advisor,
MGO Consulting LTD
10:55 am - 11:25 am
Morning Networking Break
10:55 am - 11:25 am
The Women in Programmatic Network Breakfast
Niki Vegh -
Mindset Coach and Skin Therapist,
The Women in Programmatic Network
Walton Musgrave -
Global Programmatic Director,
HELLO! Magazine
Ashleigh Footit -
Head of Programmatic and Yield,
The Independent
Sophie Pemberton -
Group Chief Strategy Officer,
Talon Outdoor
Angie Singh -
Head of Revenue Operations,
Planet Sport Group
- Is being yourself what holds you back?
- Parenting in digital
EVALUATING PROGRAMMATIC MODELS
11:25 am - 12:05 pm
PANEL DISCUSSION: In-house, agency or a hybrid approach: How can you decide on the best programmatic model that fits your internal capabilities and helps you achieve your programmatic goals?
Roberto Espinoza -
European Media Lead Strategy & Planning,
C&A
Clare Ritchie -
SVP, Global Programmatic & Inhousing,
Omnicom Media
Alessandro Cusmano -
Head of Paid Media,
HSBC
Corina Savin -
Global Media Strategy Leader,
AstraZeneca
Abhivarun Juneja -
VP, Brand & Performance Marketing Analytics,
American Express
NEW AGENCY INNOVATIONS
12:05 pm - 12:25 pm
FIRESIDE CHAT: Unveiling the latest agency innovations: How can you collaborate with your creative and media agencies to create bespoke cross-device programmatic ads that bring your brand to life and optimize performance?
Shula Sinclair -
Chief Strategy Officer, EMEA & WW,
mSix&Partners
Axel Adida -
Chief Digital Officer,
Beiersdorf
Justin Pearse -
Partner,
Bluestripe Media Services
UNLOCKING RETAIL MEDIA DATA
12:25 pm - 12:45 pm
CASE STUDY: Strengthening collaboration between retailers and media owners: How to use clean room technology and leverage retail media insights to deliver more targeted campaigns in FMCG industry
Alexandra Wright -
Programmatic & Platforms Leader,
Channel 4
Alice Anson -
Director of Digital Media,
Nectar360 (Sainsbury's Group)
Ben Walmsley -
Managing Director,
News UK
LEVERAGING PUBLISHER INSIGHTS
12:45 pm - 1:15 pm
PANEL DISCUSSION: Building strong media agency and publisher partnerships: How can you gain access to publishers’ local data and market knowledge to create tailored campaigns that best connect with key audiences?
Ben Walmsley -
Managing Director,
News UK
Thomas Lue Lytzen -
Director of Ad Sales & Tech,
Ekstra Bladet
Sebastien Noel -
Deputy Director, Programmatic,
Le Monde Group
Stefan Havik -
Chief Digital Officer,
DPG Media
Owen Boyne -
Head of Programmatic Sales,
The Telegraph
Elena Ostrowska -
Head of Digital, The Sun,
News UK
1:15 pm - 2:20 pm
Networking Lunch
TRACK A
2:15 pm - 2:35 pm CASE STUDY: How to maintain addressability while protecting user privacy in a cookie-less environment Abhivarun Juneja - VP, Brand & Performance Marketing Analytics, American ExpressTRACK A
2:35 pm - 2:55 pm CASE STUDY: How to implement a holistic measurement and attribution model to accurately track your programmatic activities across your media mix at scale Nicolas Elshout - Manager Digital Media, Belgium, TUI
TRACK A
2:55 pm - 3:35 pm FIRESIDE CHAT: How can you embrace a culture of innovation and leverage new technologies to set your programmatic team for success? Ellie Abbot - Display & Video Manager, Deliveroo Justin Pearse - Partner, Bluestripe Media Services Alex Jacobs - Programmatic Lead, SINE Digital Alvaro Meza - Programmatic Manager for Emerging Channels, HP
TRACK B
2:15 pm - 2:35 pm CASE STUDY: How can you leverage data clean rooms to better link your data from multiple parties whilst remaining privacy compliant? Oliver Shayer - Director, Omnichannel Media, Boots
TRACK B
2:35 pm - 2:55 pm CASE STUDY INTERACTIVE: How Johnnie Walker is leveraging dynamic and data-driven content optimization to achieve creative relevance of its advertising campaigns Aimee Fanton - Digital & Media Lead, Diageo
TRACK B
2:55 pm - 3:15 pm CASE STUDY: How to efficiently scale content localization across market teams globally and publish for activation to reduce costs, E2E lead time and quick time-to-market additional assets Edwin Driehuijs - Product Owner Audience Activation, Philips
TRACK B
3:15 pm - 3:35 pm CASE STUDY: How to combine giant reach and programmatic using DOOH: Lessons from successful cookie-less media Frank Goldberg - Managing Director, Institute for Digital Out of Home Media
TRACK C
2:15 pm - 2:35 pm CASE STUDY: How we transitioned to contextual advertising curating a younger audience, achieving soaring sales and unprecedented conversion from online to offline Hamza Ayub - Chief Marketing Officer, Dunkin Donuts
TRACK C
2:35 pm - 2:55 pm FIRESIDE CHAT: How can you leverage blockchain in your media buying to improve supply side transparency and increase ROI? Ander Lopez Ochoa - Head of Digital & Media,EMEA, Johnson & Johnson Tom Triscari - Programmatic Economist, Lemonade Projects
TRACK C
2:55 pm - 3:15 pm KEYNOTE: How is the European digital advertising industry performing and what are the macroeconomic factors that determine performance? Dr. Daniel Knapp - Chief Economist, IAB Europe
TRACK C
3:15 pm - 3:35 pm KEYNOTE: How can you embrace radical creativity to succeed with programmatic in tomorrow’s Europe Rodney Collins - Executive Vice President, Global Head of Human Sciences, McCann Truth Central
3:35 pm - 4:15 pm
BEER AND BUBBLES DRILL-DOWN ROUNDTABLES [EXPAND FOR MORE]
Mareen Anthonipillai -
Director, Head of Programmatic,
GRV Media
Ellie Abbot -
Display & Video Manager,
Deliveroo
Clare O'Brien -
Head of Media, Performance & Effectiveness,
ISBA
Zsuzsanna Blau -
Head of Digital Marketing Campaigns,
Nokia
Ayse Guvencer -
Director, Global Head of Paid Acquisition,
Sage
Roundtable 1: How can you overcome a problem of low-quality programmatic inventory and display your ads at a right place, at a right time to a right audience?
Mareen Anthonipillai, Director, Head of Programmatic, GRV Media
Roundtable 2: What are the latest developments in programmatic campaigns’ measurement and is attention a better solution?
Ellie Abbott, Display & Video Manager, Deliveroo
Roundtable 3: What have changed since the call for reform in programmatic advertising supply chain transparency?
Clare O’Brien, Head of Media, Performance & Effectiveness, ISBA
Roundtable 4: How can you leverage contextual advertising to reducing the environmental impact across your programmatic campaigns?
Zsusanna Blau, Head of Digital Marketing Campaigns, Nokia
Roundtable 5: How can you master the 1st party data in a cookeless world with new technologies and creativity to have higher pipeline, sales and revenue to achieve more precise targeting in the digital ecosystem
Ayse Guvencer, Director, Global Head of Paid Acquisition, Sage
