Nigel Clarkson

Nigel has worked in and around the OOH, mobile and tech businesses for 29 years. He has presented at conferences all over the world and has been a supporter of WOO in Toronto, Lisbon, Madrid, Malaysia and now in Cape Town. Nigel’s career has been in two halves. The first was in traditional media (OOH and radio) and the second half has been in online / mobile / AdTech, as the Managing Director of a Mobile Company in the UK, the Managing Director of Yahoo UK, and then running the world’s biggest OOH contract (the London Underground) at Exterion. For the last 4 years, Nigel has been a global trailblazer for programmatic technology and how it can benefit both buyers and sellers, but also clients across the world. In his last job working at a DOOH-only Programmatic platform, he expanded the business in three years from 6 countries to opening offices in 29 countries including in EMEA and APAC. This massive expansion saw him meeting Media Owners all over the world and helping to educate OOH sales teams and buyers about the benefits of a data-driven strategy and helping to connect buyers and sellers via programmatic technology. In his role at Taptap, Nigel oversees global strategy and revenue. Taptap is an Omni-channel platform, meaning they can help clients to plan, deliver and measure not just OOH, but also CTV, online/mobile, and digital audio. Taptap uses the power of Geo location data to analyse not just *who* your customers are, but *where* they are. Clearly a deep understanding of location benefits OOH, but also those other channels (and how OOH interacts with them) can be activated using location intelligence. Nigel has fairly rare experience in that he understands deeply how traditional OOH works, but also understands where we are going in the future and how we start along that journey. He can translate complex AdTech language into clear marketing strategy and has helped hundreds of clients and media owners in multiple countries begin their programmatic journey. Taptap believes that “everything happens somewhere” and increasingly, the ‘somewhere’ is becoming a crucial part of every clients advertising plan.