Whitepaper & Video Center

In Q2 of 2022, WBR Insights surveyed 100 digital marketing leads responsible for programmatic advertising from organisations across Europe, to find out about the challenges they are facing in 2022 and the innovative solutions being brought to the table.

Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre stage in driving performance and enabling brands to forge better connections with consumers. At IAS, we measure more than 1 trillion media metrics each day globally, allowing us to observe media quality developments in real-time. The Media Quality Report leverages this dataset to reveal global performance metrics and offers an industry barometer against which ad buyers and sellers can benchmark the quality of their programmatic campaigns and inventory. Explore the report to check how your media measures up to the latest UK benchmark!

Context most recently hit the advertising scene due to its power in effective targeting. For programmatic, targeting a user based on the context of the page can prove highly effective – not to mention provide a viable alternative in the world without third-party cookies.Explore the IAS Power of Context UK study to learn why so many marketers are turning their attention back to performance-based insights, such as contextual targeting, to target and build meaningful connections with their audiences in a new privacy-friendly, cookie-free future.

In Q1 of 2020, R Insights and QueryClick surveyed 100 Heads of Programmatic Marketing from companies across Europe, to find out more about the challenges they’re facing and the innovative solutions being brought to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by QueryClick and the Programmatic Marketing community.

Marketing technology has made huge strides towards advanced personalisation in the past few years, and as customers become more used to targeted content, Programmatic Marketing will need to up its game to generate engagement. Frontrunners of the industry have been re-evaluating how they use personal data, and focusing on creative new ways to tailor content across multiple channels. In Q1 of 2019 WBR Insights surveyed 100 Heads of Programmatic from across Europe to find out more about the challenges they face, and the innovative solutions they bring to the table. 

Great brands are built and optimised over decades. Now, with greater emphasis placed on online, marketers now have the ability to analyse and optimise in real time. This shift has not only provided benefits, but has also presented several hurdles. How marketers are dealing with these was the subject of our recent research.