Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre stage in driving performance and enabling brands to forge better connections with consumers. At IAS, we measure more than 1 trillion media metrics each day globally, allowing us to observe media quality developments in real-time.
The Media Quality Report leverages this dataset to reveal global performance metrics and offers an industry barometer against which ad buyers and sellers can benchmark the quality of their programmatic campaigns and inventory. Explore the report to check how your media measures up to the latest UK benchmark!
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