Context most recently hit the advertising scene due to its power in effective targeting. For programmatic, targeting a user based on the context of the page can prove highly effective – not to mention provide a viable alternative in the world without third-party cookies.
Explore the IAS Power of Context UK study to learn why so many marketers are turning their attention back to performance-based insights, such as contextual targeting, to target and build meaningful connections with their audiences in a new privacy-friendly, cookie-free future.
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