Programmatic Pioneers Summit 2026

Join the largest gathering of programmatic and digital media leaders from Europe’s top brands and the wider ecosystem.

2026 is a turning point for programmatic media - a time of reinvention driven by AI, new data ecosystems, and evolving measurement. The Programmatic Pioneers Summit 2026 unites leading brands, agencies, publishers, and tech innovators to tackle challenges and shape the future of programmatic.

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Speaker Snapshot:

Gilbert Kassab

Global Head Paid Media
Philip Morris International

David Costa

Global Head of Media Investment & Best Practices
HP

Michael Murray

Head of Programmatic, EMEA
OMD

Efthymios Psaraftis

Senior Manager, AdTech & Capability
Kenvue

Ekaterina Kharitonova

Global Integrated Media & Measurement Lead
Bayer

Emma Glenn

Head of Programmatic
Spark Foundry

Shay Frederick

Programmatic Director
Zenith

James Fleetham

Director of Advertising
The Guardian

Ingo Schwab

Head of Media Digitization
Deutsche Telekom

Mohamad El Nemer

Media Operations Director
Coca-Cola

Trusted by thousands of brands

See Attendee List +

Agenda at a Glance

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AI & Automation

The game-changers of campaign building — but are we using machine learning or true intelligence?

First-Party Data

Collaboration and privacy redefined. In a post-cookie world, compliance becomes your competitive edge.

Measurement Rebuilt

Forget vanity metrics. It’s time to focus on attention, incrementality, and real business results.

CTV, DOOH & Audio

Programmatic’s new power trio — now mainstream, measurable, and full of opportunity.

Ethics & Responsibility

No longer optional. From sustainability to responsible AI, every choice defines your brand.

“A perfect place to network with some of the smartest and most informed people in the media and programmatic industry.”

Phil Jackson

Global Director, Digital Marketing Effectiveness Innovation
Haleon 

“A fantastic event with a high calibre of speakers and relevant topics discussed. I came away with fresh ideas and a clear view of the latest trends in programmatic.”

Zac Selby

Global Senior Director, Programmatic
Dentsu 

“A great opportunity to connect with leaders from the media industry, getting an external perspective and a sense check of what other brands and players are doing.” 

Teresa Fusaro

Global Director, ITandD Marketing Activation Tech
Reckitt 

“I’ve attended Programmatic Pioneers Summit for years, and it keeps getting better — top sessions, great speakers, and valuable insights that keep you ahead of the curve”

Benoit Cacheux

Global Chief Digital Officer
Zenith 

Your Best Opportunity To:

Community in Numbers

600+

Brands, Agencies, Publishers and Tech Providers

300+

Programmatic & Digital Media Heads

80+

Senior Programmatic Media Speakers

25+

Solution Focused Sessions

Industry Insights

The PPS Playbook Report

Check what your peers said!.

FREE DOWNLOAD

Join The Biggest Programmatic Community

Come as an attendee, but leave as a member of one of the largest Programmatic communities!