Zefr's products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning and AI models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr's AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more, please visit: http://www.zefr.com We have a few logo variations, I'm going to share a zip file with all of them depending on the background color you're looking to place it with- please let me know if these formats don't work and can get the right one over to you.