Utiq is a European AdTech company founded by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc to provide a Telco-powered persistent identifier that leverages authentic, user-consented signals via 3G, 4G, 5g and Wifi, to enable better marketing performance and ROI in the premium open internet.

The Utiq ID empowers scaled, deterministic addressability and measurement of human audiences across all environments, including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Founded in 2023, Utiq is now integrated in 5 countries by 29 telcos, +270 publishers domains and +50 brands.