The Exchange Lab (theexchangelab.com), part of GroupM [m]Platform, is a specialist programmatic company connected to the world’s largest marketplace. The company’s proprietary Meta-DSP–Proteus, unifies the top demand side platforms (DSPs), marketing technologies, media platforms and exchanges into a single touch-point, empowering direct advertisers and GroupM agencies with the highest level of efficiencies and analytics. 

Proteus is integrated into ten of the largest and most respected DSPs including; MediaMath, AppNexus, ONE by AOL and The Trade Desk. This unique programmatic technology creates a holistic view of the digital ecosystem providing advertisers with unparalleled audience reach, scale, campaign insights and efficiencies – future proofing brands. 

Founded in 2007, The Exchange Lab services more than 700 clients across 50 markets worldwide with offices in London, New York, Chicago, Los Angeles, Toronto, Montreal, Vancouver and Singapore.