Control v Exposed (CvE) launched in the UK in September 2019 as a spin-off of its parent company, Goodway Group, which is an award-winning FULLY independent performance agency in North America. CvE offers a flexible and agile service to deliver against modern marketer’s changing requirements; bringing together the best of a digital media agency, engineering capability and an action orientated marketing consultancy.

CvE provides full-service performance marketing services but unlike a traditional agency is entirely agnostic about the operating model, preferring to align to how its clients want things to work. We therefore regularly embed our specialists inside brands to ensure greater agility and/or work with brands to plan out their journey towards managing digital media in-house themselves (factoring in Transformation, Technology, Talent and The Tab (costs). CvE was launched by ex- Havas Media Group CEO, Paul Frampton, who launched Media Contacts/Havas Digital in the early 2000’s before going on to run Havas Media and ultimately the Group. Paul has a passion for partnering with customers in a way that helps them solve problems and grow their business.

CvE is today has teams on the ground in London, North America, Singapore and Dubai and operates a remote working model which enables us to attract the very best talent.

Relevant services: Digital strategy, Digital media planning and buying (PPC, Affiliates, Paid Social, Programmatic), in-housing, ad tech strategy and advisory support including hands on keyboards.