AdTonos (Radio Net Media Ltd) is more and more recognised startup with a goal to bring innovation to streaming industry. We focus on changing the idea of modern online radio experience to social, collaborative, interactive and dynamic. Our platform offers data driven native audio advertising to radios and advertisers, as it replaces broadcasted on-air commercial break content with targeted ads changing spray-and-pray ATL ads into pay-per-play performance marketing. Advertisers, like media houses and SMB owners, have now the one and only tool to perform programmatic, native audio advertising in radio streams.