Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Zuzanna Gierlinska

Head of Programmatic

Day 2 - 22 May 2019

10:20 AM Publisher Perspective- Hear This:The Audio Opportunity: How to capitalise on the opportunities of accessing the fast growing passive content consumption audiences across music and podcast streaming

·         Assessing the digital audio advertising landscape
·         Using digital audio to reach desirable demographics at scale
·         How to take advantage of access to digital audio inventory from multiple sources in the DSP to leverage omnichannel campaigns that reach people wherever they are

2:40 PM Panel: How can you use segmentation techniques in programmatic to create more memorable messages at the individual level?

•How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
•How to gauge the user journey across your sales funnels based on data 
•The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer

Check out the incredible speaker line-up to see who will be joining Zuzanna.

Download The Latest Agenda