Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Sven Stuehmeier, Group Head of Digital Communication & Technology at Vodafone
Vodafone Logo

Sven Stuehmeier


Group Head of Digital Communication & Technology
Vodafone

Check out the incredible speaker line-up to see who will be joining Sven.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019


2:30 PM SPO PANEL DISCUSSION: How can you use SPO as a mechanism to reclaim control across multiple areas in the supply chain to choose the best path towards a desired impression?

·         How advertisers are realising that fragmented supply paths lead to a lack of control over  bid strategies and damage campaign performance
·         The importance of understanding supple chain fees: Where are fees being taken and re SSPs charging multiple fees, such as discrepancy and dynamic fees?
·         Leverage buying power by minimising partners and consolidating spend
·         How buyers can avoid duplication when participating in multiple auctions for the same inventory and which technologies are out there to help buyers obtain more favourable auction dynamics?