2nd June Main Conference – Day One
Wednesday, January 2nd, 2019
· How advertisers are realising that fragmented supply paths lead to a lack of control over bid strategies and damage campaign performance
· The importance of understanding supple chain fees: Where are fees being taken and re SSPs charging multiple fees, such as discrepancy and dynamic fees?
· Leverage buying power by minimising partners and consolidating spend
· How buyers can avoid duplication when participating in multiple auctions for the same inventory and which technologies are out there to help buyers obtain more favourable auction dynamics?