Programmatic Pioneers Summit EU 2020
01 - 03 June, 2020
Twickenham Stadium, London
Sven Stuehmeier
Group Head of Digital Communication & Technology
Vodafone
Check out the incredible speaker line-up to see who will be joining Sven.
Download The Latest Agenda2nd June Main Conference – Day One
Wednesday, January 2nd, 2019
2:30 PM SPO PANEL DISCUSSION: How can you use SPO as a mechanism to reclaim control across multiple areas in the supply chain to choose the best path towards a desired impression?
· How advertisers are realising that fragmented supply paths lead to a lack of control over bid strategies and damage campaign performance
· The importance of understanding supple chain fees: Where are fees being taken and re SSPs charging multiple fees, such as discrepancy and dynamic fees?
· Leverage buying power by minimising partners and consolidating spend
· How buyers can avoid duplication when participating in multiple auctions for the same inventory and which technologies are out there to help buyers obtain more favourable auction dynamics?
