Stephen Cutbill

SVP, EMEA Yieldmo

Stephen is Yieldmo’s SVP, Europe, with over 15 years of experience in the digital advertising ecosystem, including roles at Future PLC, MediaMath, OpenX, and TripleLift. He joined Yieldmo from Cavai, where he was VP of Global Partnerships. Stephen leads Yieldmo’s Europe strategy, client acquisition, and team development, leveraging expertise in DSPs, SSPs, and publisher relationships.

Main Day 1 | 5th June

1:10 PM LUNCH WORKSHOP: Deprogramming programmatic: How can you shift curation, brand safety, and creative services outside the programmatic pipeline to streamline workflows and boost efficiency in media buying?

As programmatic advertising faces growing challenges, including unreliable audience targeting, persistent brand safety issues, and a lack of transparency, it's clear that incremental improvements aren’t enough. In this roundtable, we will explore the need for a radical rethink—deprogramming the system itself. With AI offering new opportunities for cost-cutting and optimization, brands and agencies must embrace a new approach to media buying for the future.

Attendees will gain insights into how to navigate programmatic challenges, optimize advertising processes, and leverage AI to improve ad performance while cutting through the noise of traditional programmatic systems.

Check out the incredible speaker line-up to see who will be joining Stephen.

Download The Latest Agenda