Sheila is the Head of Ad
Operations at www.nationalrail.co.uk, one of the largest travel sites in the
UK, delivering over 12 million ad impressions a day over four platforms. User
experience, often a concept paid lip service to, is at the heart of
everything National Rail does. As such Sheila and her team have been pioneers
of everything from creative testing, through ad blocking tools, to issue
resolution and beyond.
Check out the incredible speaker line-up to see who will be joining Sheila.
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