Seun Odeneye heads up digital integrations at Mindshare UK. With a department of 75+ digital (search, social, performance and programmatic) specialists working across all clients in the agency it’s so important to ensure that the teams are fully integrated in their thinking and in the ways, they deliver for their clients. Seun has been working with many of his clients over the past year to turn their digital strategy to a programmatic 1st strategy and he is now seeing the programmatic dial shift across most clients.