Sandra McDill recently joined GSK as Global Digital Media Strategy Director having spent the last 14 years working across the digital marketing industry. She is responsible for the Global strategy across all paid digital media including programmatic where she is driving a new wave of focus on upskilling internal capabilities, driving media efficiencies and using data in a creative way across the brand portfolio. Starting with a hands on role in performance marketing across affiliates, search, programmatic and social, she has worked in Global roles both technology and agency side including Global VP for technology innovator Tagman, Managing Partner at Dentsu Aegis agency iProspect and most recently as Chief Marketing Officer at Convertr, a SaaS media technology platform.