Rory Paterson is Global Head of Programmatic at Expedia, one of the world’s largest travel technology companies. Since his appointment a little over two years ago, he’s focused on driving the internal business case for programmatic measurement and investment. This has resulted in the development of an in-house team of 10, located in 3 global offices, operating a hybrid client | agency model, responsible for 5 online travel agency brands in 26+ global markets.