Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Rohit Sridhara, Head of Programmatic Display at Air Asia
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Rohit Sridhara

Head of Programmatic Display
Air Asia

Check out the incredible speaker line-up to see who will be joining Rohit.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019

12:50 PM CASE STUDY - THE VIEW FROM ASIA: How AirAsia took the path to digital marketing maturity in a diverse and fragmented media landscape to gain control over its audience

·         How to navigate the journey towards programmatic maturity in APAC?
·         How APAC advertiser are taking advantage of the growing tech and the hunger for the consumption of content through mobile to engage and place campaigns on targeted mobile material
·         How APAC advertisers are focusing on contextual advertising to deliver industry beating engagement rates
·         How advertiser are starting to use AI technology to ensure that unsafe media buying don’t take place