Paula Bacariza Perez

Paula is General Manager of Data and Strategy for EMEA at The Trade Desk. In this role, Paula oversees all aspects of The Trade Desk’s data partner ecosystem across targeting, measurement, connected TV and identity. Prior to The Trade Desk, Paula was EMEA Head of AdTech Business Development at Amazon, in which she led the business strategy and development for Amazon's clean room, Amazon Marketing Cloud, and Data partnerships. Paula has extensive experience across adtech and has held a variety of leadership roles at Xandr, AppNexus and Rockabox.