21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
Global Head of Digital Performance & Programmatic
Day 1 - 21 May 2019
2:30 PM Brand Perspective Panel - Establishing your wish-list: What are the critical success factors for selecting and implementing the right Data Management Platform (DMP) to transform your programmatic strategy?
•How brands are selecting their DMPs: What are the main criteria?
•What is the easiest way to demonstrate the DMP works and show a positive return from the initial investment?
•How to leverage this new technology and which levels of the organisation are responsible for it?
•What data to first input?
•What are the criteria for selecting 2nd and 3rd party data providers?
•Do we have the right operations and process ready in house?