Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Mathilde Verron, Global Head of Audience & Programmatic at TripAdvisor
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Mathilde Verron


Global Head of Audience & Programmatic
TripAdvisor

Check out the incredible speaker line-up to see who will be joining Mathilde.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019


9:25 AM DATA KEYNOTE: How to continue with your in-housing journey in order to gain control of your data whist achieving compliance in the regulatory age

·         How to pioneer a data-driven programmatic approach to media buying to achieve a greater ROI from all of your digital campaigns 
·         How to collect and align data from multiple digital channels to create a holistic customer map and deliver more accurate audience segmentation
·         How to gather insights from all data sources to create campaigns that are relevant across multiple categories and brands
·         Data is everyone’s responsibility: How to align your people, process and product, and how to overcome the difficulty of data silos
·         Overcoming the expertise shortage and managing complex digital campaigns effectively