Mateusz Rumiński

Mateusz serves as the VP of Product at PrimeAudience, a global custom audience provider transforming how businesses engage with new customers. By leveraging proprietary generative AI technology and advanced data analytics, PrimeAudience enables marketers to access high-quality audiences at scale, whether with or without user identifiers, driving enhanced user engagement and superior performance. An important aspect of Mateusz's work involves educating both internal and external stakeholders about the future of the advertising industry. He actively participates in various industry groups and forums, such as the W3C, and frequently shares his findings through papers, articles, and industry events. Before joining PrimeAudience, Mateusz led go-to-market efforts related to the private advertising ecosystem at RTB House and has experience as a management consultant specializing in digital strategy.